3 Pillars of Social Real Estate
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What are the 3 Pillars to Social Real Estate Marketing?
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3 Pillars of Social Real Estate
- 2. about me: • 8 years as a Mortgage Broker
- 3. about me: • 8 years as a Mortgage Broker • I went to the dark side
- 4. about me: • 8 years as a Mortgage Broker • 1.5 years as a Realtor®
- 5. about me: • 8 years as a Mortgage Broker • 1.5 years as a Realtor® • Teaching and Speaking for 4 years • Video Marketing • Digital Marketing • Consulting
- 6. Technology will never replace Agents… But Agents using technology will! !6
- 7. 3 Pillars Social Real Estate Social Local Mobile
- 8. 3 Pillars Social Real Estate ! ! Social
- 9. 3 Pillars Social Real Estate ! ! Local
- 10. 3 Pillars Online Real Estate Marketing ! ! ! Mobile
- 11. Social
- 12. Social
- 13. Social
- 14. !14
- 15. !15
- 16. 1. Cover Image! 2. Profile Picture! 3. Timeline! 4. About Section! 5. Apps! 6. Highlights! 7. Composer! 8. Pinned Post! 9. Friend Activity
- 17. COVER IMAGE
- 18. !18
- 19. !19
- 20. !20
- 21. hootsuite !21
- 22. hootsuite !22
- 23. 6 Keys to a Successful Social 1. Goals 2. Research 3. Content 4. Involvement 5. Face 2 Face 6. Rinse-Lather-Repeat !23
- 24. Social create an experience that converts “likes” and “followers” into LEADS.
- 26. Social some best practices Curate & Diversify !
- 28. Social some best practices Curate be FUN •be ENGAGING •
- 29. Social some best practices Curate be FUN •be ENGAGING •be INFORMATIVE •
- 32. Said No One Ever!!! !32
- 34. Local Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6 billion searches a month !
- 35. Local Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6 billion searches a month • 90% of home buyers start online (all location based) ! !
- 36. Local Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6billion searches a month • 90% of home buyers start online (all location based) • Less than 20% of all business have claimed their local listing ! ! ! !
- 40. Mobile
- 41. Mobile
- 42. Mobile mobile internet use has surpassed desktop use.
- 43. Mobile 80% of Americans don’t leave home without it
- 44. Mobile 90% have it within reach 100% of the time… !44
- 45. Mobile 75% use their mobile device….
- 46. Mobile 72% + check and updated their status….
- 47. Mobile 72% + check and updated their status…
- 48. Mobile
- 49. Mobile
- 50. Mobile 89 million people watch 1.2 billion videos a day
- 51. Mobile 89 million people watch 1.2 billion videos a day ! 50% of all MOBILE traffic !
- 52. Mobile 89 million people watch 1.2 billion videos a day ! 50% of all MOBILE traffic ! 92% of mobile videos are shared. !
- 53. Mobile Video Ideas: • FAQ and Questions they should be asking • Community and home tours • tips and tricks • include your affinity partners ! !
- 55. For more…. ! Visit: DaveWoodson.com YouTube: Dave Woodson Twitter: @DaveWoodson !