The University of Huddersfield Library has embraced Web 2.0 technologies since 2006, including blogs, wikis, and enhancing its online catalog. Adding borrowing suggestions and personalized recommendations to the catalog increased borrowing amounts and the diversity of titles borrowed. The library also released usage data about circulation transactions and book recommendations under open licenses to encourage new uses of the data. Staff are encouraged to experiment with new technologies like QR codes and share what they learn.