Smartphone and tablet users around the world continue to adopt mobile messaging applications as a primary means to communicate - often replacing or complimenting traditional options such as texting.

1. Mobile Social Messaging and
Communication Applications Metrics 2013
Smartphone and tablet users around
the world continue to adopt mobile
messaging applications as a primary
means to communicate - often replacing
or complimenting traditional options
such as texting. Mobidia metrics offer
broader and more complete traditional
insights into the current state of this
crowded and dynamic market and
provides the essential ability to identify
emerging trends and future leaders in
all major geographies.
Increase Your Understanding of the
Mobile Communication Market
• Explore
usage trends across the globe
for more than 50 messaging and
communication mobile applications
• Understand
better how users are using
IM/chat/VOIP applications
• Benchmark
• Make
global competitors
better strategic decisions
• Plan
for global marketing and
product launches
• Improve
advertising targeting
Mobidia’s Mobile Metrics are Different
Usage vs. Downloads
• Typical
smartphone users have downloaded
many apps that they rarely or never used.
• Mobidia
measures actual application usage and
not just downloads. As a result, Mobidia’s metrics
provide insight into what apps are actually
used and how frequently they are used.
Cellular and Wi-Fi Network Metrics
• The
average smartphone user can spend 60-90%
of their time on Wi-Fi networks yet many mobile
metrics only track cellular usage.
• Mobidia’s
metrics provides the full views of what
applications and services are used and valued –
regardless of the network type. Mobidia’s metrics
are inclusive of usage by subscribers on cellular,
Wi-Fi, and roaming networks.
Real Users with Real Usage
• Mobidia’s
metrics are developed from
real users - not by panels, survey’s or paid users.
Global Sample Size
• Mobidia
has one of the largest and broadest set
of mobile metrics in the industry. Usage and
application data is available in over 50 countries

2. Report Definition
Metrics
Android and iOS usage metrics on social
messaging and communication applications
• Including chat, instant messaging,
and VOIP applications
• Categorized for easy comparisons and grouping
Application User Metrics
• Penetration per application per country
• Engagement Metrics
• Daily active users (DAU)
Delivery Option
Application Usage Metrics
• Monthly MB/user for app, by cellular and Wi-Fi
• Monthly application sessions/user
• Time spent/user for app
• Average daily session count
• Monthly MB for app as % of aggregate
• Monthly time for app as % of aggregate
Average Minutes per Month per User
Average Minutes per Month per User
• Annual subscription with detailed
monthly reports
Report Definition
Over 100+ applications including:
• Facebook
• Google
• Kakao
• Kik
Hangouts(Talk)
Talk
Messenger
• LINE
• Orkut
3000
• Path
2500
Minutes
Messenger
• Skype
2000
• Tango
• Tencent
• Tu
Mev
• Twitter
• Viber
• Vine
• Vonage
• SnapChat
• Voxer
Over 50 countries including:
1500
• All
1000
500
0
Brazil
China
UK
USA
WhatsApp
LINE
Viber
WeChat
Facebook
Messenger
Tango
North American Countries
• Major Western European Countries
• Eastern European Countries
• China, South Korea, Japan
• All BRIC countries
• Latin American countries
Kik Messenger
Learn More
To learn more about Mobidia’s metrics on mobile social and communication applications metrics
or other data sets, contact us at info@mobidia.com.
www.mobidia.com | info@mobidia.com
©2013 Mobidia Technology, Inc.