My presentation from Barcodes & Baseball 2 in Manchester NH. Using barcodes and uniqueness to provide traceability and brand security

1. Beyond Identification – Barcodes in Industry
David Holliday

2. Beyond Identification – Barcodes in Industry
David Holliday
http://winco.cc/bcbb2-dh

3. Why?
complex supply chainsvisibility
e-commerce
authenticity
brand protection
traceability
mobile marketing
inventory control
asset control
compliance
uniqueness

4. How?
uniqueness

5. How?
Barcodes
RFID

6. US Patent #2,612,994
First Barcode Patent - 1952
Barcode Art - Bret daCosta
Barcodes have come a long way…

7. Barcode Geek Test
Answers here:
http://winco.cc/bcquiz
Which Barcode?

8. Uniqueness
Stamped Engraved Serial
Not globally unique
Can’t be scanned

9. Uniqueness
UPC/GTIN
Not unique
Can be scanned

10. Uniqueness
MIL-STD-130 UID
Can be scanned
Globally Unique

11. Uniqueness Needs Standards
Department of Defense
MIL-STD-130/MIL-STD-129

12. Uniqueness Needs Standards
Department of Defense
MIL-STD-130/MIL-STD-129

13. Uniqueness Needs Standards
Aerospace ATA Spec 2000

14. Uniqueness Needs Standards
GS1 Standards
HIBCC Standards

15. 2D Barcodes in Industry
• What is it?
• Who made it?
• How much is it worth?
• Where is it?
• Where has it been?
• Where is it going?
• Does it need maintenance?
2D Barcodes enable items to talk to us!
• Is it under warranty?
• Has it expired?
• Has it been recalled?
• Is it counterfeit?

16. 2D Barcodes in Industry Huge Range of Scanners

17. 2D Barcodes in Industry
QR Codes for Industry Too!
http://winco.cc/QR-I

18. Barcodes Holograms and other ideas
Authenticity

19. Authenticity
Over to Mr. O’Brien in a moment

20. MLK “I have a dream” speech
encoded in 40 Datamatrix codes
see: http://winco.cc/MLK-1
Thank You!
http://winco.cc/bcbb2-dh