The document discusses social media monitoring and measurement. It provides an overview of different tools that can be used for DIY social media monitoring as well as more advanced paid solutions. It recommends starting with basic free tools to learn and then investing in a more robust "mission control center" system. The document also discusses the importance of engaging in conversations on social media and monitoring sentiment to avoid brand issues like "Dell Hell".

1. Social Media Monitoring – from DIY to Mission Control David Terrar – D2C & Cloud Advocates at Fresh Business Thinking LIVE! Tuesday 15th November 2011 Old Billingsgate

2. Steve Jobs - RIP

3. All About Steve: The Story of Steve Jobs and Apple from the Pages of Fortune

4. Things happen fairly slowly you know. They do. These waves of technology, you can see them way before they happen, and you have to chose wisely which ones you're going to surf. If you choose unwisely, then you can waste a lot of energy, but if you choose wisely it actually unfolds fairly slowly. It takes years. Steve Jobs, Fortune, 17 March 2008

5. Cluetrain Manifesto April 1999 95 Theses 1. Markets are conversations.

6. Meatball Sundae: Is Your Marketing Out of Sync?

7. "the fundamental interconnectedness of all things"

8. What Would Google Do?

9. Dell Hell Jeff Jarvis posts - Dell lies. Dell sucks on 21 June 2005

10. Dear Mr. Dell Jeff’s advice to Michael Dell - 17 August 2005

13. Dell introduces the Social Media Listening Command Center December 2010 Round Rock, Texas

14. Dell LCC results … and around $7m a year extra sales direct from Twitter

15. Groundswell and Empowered Charlene Li Josh Bernoff Ted Schadler

16. Social Media Maturity

17. Monitoring and Measurement 'Not everything that can be counted counts, and not everything that counts can be counted.' - Albert Einstein

19. What are you looking for? Influence Sentiment Volume

20. Can you take a DIY Approach? Getting started Google Alerts Twitter Search Google Reader Netvibes Tweetdeck Hootsuite

21. Can you take a DIY Approach? Free tools Twitterfall Google Blog Search Blogpulse BoardTracker Boardreader Google Discussions Quarkbase Socialmention Samepoint HowSociable Topsy Klout Twittergrader Trendestics

22. Are there any wiki resources? http://wiki.kenburbary.com/social-meda-monitoring-wiki

23. Are there any wiki resources? http:// measurementcamp.wikidot.com /tools-for-measurement

24. Are there any wiki resources? http:// www.thenewpr.com/wiki/pmwiki.php?pagename = SocialMediaMeasurement.HomePage

25. http:// attentio.com /

26. http:// www.brandseye.com /

27. http:// www.buzzcapture.com /

28. http:// www.brandwatch.com /

29. http:// reputation.distilled.co.uk /

30. http:// www.trackur.com /

31. http:// www.marketsentinel.com /

32. http://www.radian6.com/

34. References http://www.amazon.co.uk/All-About-Steve-Fortune-ebook/dp/B005CRQ29E/ref=sr_1_11?s=books&ie=UTF8&qid=1321250555&sr=1-11 http://www.cluetrain.com/book/95-theses.html http://www.amazon.co.uk/Meatball-Sundae-Marketing-Transforming-Business/dp/0749929480/ref=tmm_pap_title_0?ie=UTF8&qid=1321257880&sr=1-3-catcorr http://en.wikipedia.org/wiki/Dirk_Gently http://www.amazon.co.uk/What-Would-Google-Jeff-Jarvis/dp/0062063359/ref=sr_1_1?ie=UTF8&qid=1321257841&sr=8-1 http://www.buzzmachine.com/archives/2005_06_21.html#009911 http://www.buzzmachine.com/2005/08/17/dear-mr-dell/ https://qs.ketchum.com/browse?p=198 http://groundswelldiscussion.com/groundswell/awards2011/detail.php?id=699 https://qs.ketchum.com/browse?p=201 http://www.amazon.co.uk/Groundswell-Expanded-Revised-Transformed-Technologies/dp/1422161986/ref=sr_1_1?ie=UTF8&qid=1321262207&sr=8-1 http://www.amazon.co.uk/Empowered-Employees-Energize-Customers-Transform/dp/1422155633/ref=pd_bxgy_b_img_b http://forrester.typepad.com/groundswell/2011/06/where-is-your-company-on-the-social-maturity-scale.html http://www.brainyquote.com/quotes/quotes/a/alberteins100201.html http://wiki.kenburbary.com/social-meda-monitoring-wiki http://measurementcamp.wikidot.com/tools-for-measurement http://www.thenewpr.com/wiki/pmwiki.php?pagename=SocialMediaMeasurement.HomePage http://attentio.com/ http://www.brandseye.com/ http://www.buzzcapture.com/ http://www.brandwatch.com/ http://reputation.distilled.co.uk/ http://www.trackur.com/ http://www.marketsentinel.com/ http://www.radian6.com/ These links for reference only Not for reading

35. Contact details David Terrar D2C & Cloud Advocates p: +44 (0)1727 866309 m: +44 (0)7715 159423 e: [email_address] or [email_address] w: www.d2c.org.uk and cloudadvocates.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com