2. My Cat
Lugo

3. My Family
Diane, Majdoline, and Elias

4. What Advertising Can Do For Your Business
Remind customers and inform prospective customers about the benefits
of your product or service
Establish and maintain your distinct identity
Enhance your reputation
Encourage existing customers to buy more of your product/service
Attract new customers and replace lost ones
Slowly build sales to boost your bottom line
Promote your business to customers, investors, and others

5. Products
• Digital
• Print
Results:
Increased calls and sales in Inland
Empire. Hired two more people
to keep up.

6. Products
• Digital
• Print
Results:
Increased sales 100% over last
year. Mike stated that his “phone
rang off the hook.”

7. Products
• Digital
• Print
Results:
Received 56 qualified calls in the
month of November. Sales for San
Bernardino County were up 200%
over last year.

9. Products
• Digital
• Online Ad
• Print
Results:
655 Calls within 30 days.

11. Products
• Digital
• Print
Results
• Best ever attendance of any of
her Holiday Marketplace
events.

12. Products
• Red Plum
Results
• Member of BNI Redlands.
• Has been my client for the
past three years and is a top
agent in his field.
• Attributes a large amount of
walk-in traffic to his campaign.

13. The Los Angeles News Group (LANG) is the ultimate
vehicle for reaching the nation’s second-largest DMA.

Spanning more than 52,000 square
miles, the L.A. DMA covers all of Los
Angeles, Orange, Ventura, Riverside, and
San Bernardino Counties.

If the 5-county DMA were a state, its
total population of 18 million would
surpass every other state except
California, New York and Texas.

The LANG Market makes up nearly 50%
of the nation’s 2nd largest DMA in total
households, population, effective buying
income (EBI), total retail sales, and
consumer expenditures.
LA DMA
% of
DMA
Households
5,807,929
2,801,822
48.2%
Population
18,007,600
8,744,815
48.6%
Effective Buying Income
$380.3 billion
$186.1 billion
48.9%
Retail Sales
$235.4 billion
$116.1 billion
49.3%
Consumer Expenditures
Source: 2013 Claritas; Aggregate household effective buying income (disposable after -taxes income).
LANG
Market
$319.7 billion
$157.1 billion
49.1%

14. 372,790 | 1,013,276 3,900,442
Daily Circulation | Readership
Monthly Unique Visitors
452,961 | 1,326,444 17,682,461
Sunday Circulation | Readership
Monthly Page Views
Source: Scarborough 2013 R1, adults 18+. Alliance for Audited Media, March 2013 Publisher’s Statement. 2013 Omniture 6 mo. avg. (Apr-Sep).
Circulation excludes branded editions; branded edition daily total (436,952), Sunday total (513,383).

15. Local Brand Leaders –
Known And Trusted For Over 100
Years
As a premium local content providers, each of Digital First Media's newspapers has a
long history of editorial and advertising excellence in their own respective markets -forming a special kind of trust and brand loyalty that advertisers really value.
By partnering with DFM, our clients can utilize DFM’s powerful AdTaxi and Ad
Exchange networks to target and engage customers all across the internet.
As one of the nation’s premier multi-platform media
companies, Digital First Media jointly manages MediaNews
Group and Journal Register Company and offers over 800
multi-platform products that can precisely target, retarget
and reach up to 96% of all internet users.

16. LANG is purchased by more than 436,000 consumers and is
read by more than 1.3 million adults each Sunday.
Circulation: Daily 436,952 Sunday 513,383
Readership: Daily 1,013,276 Sunday 1,326,444
Circulation Daily: 75,754
Readership Daily: 305,977
Sunday: 94,073
Sunday: 370,757
Circulation Daily: 82,527
Readership Daily: 153,128
Sunday: 68,312
Sunday: 243,552
Circulation Daily: 76,618
Readership Daily: 172,031
Circulation Daily:
Readership Daily:
48,803 Sunday: 80,569
94,971 Sunday: 141,585
Circulation Daily: 51,649 Sunday: 60,969
Readership Daily: 106,574 Sunday: 168,922
Sunday: 69,554
Sunday: 204,528
Circulation Daily: 95,704 Sunday: 132,766
Readership Daily: 217,573 Sunday: 263,481
Circulation Daily:
5,897 Sunday: 7,140
Readership Daily: 16,544 Sunday: 28,657
Sources: Alliance for Audited Media, March 2013 Publisher’s Statements.
Includes branded editions. Readership: 2013 Scarborough Report, Rel. 1.

17. LANG is purchased by more than 372,000 consumers and is
read by more than 1.3 million adults each Sunday.
Circulation: Daily 372,790 Sunday 452,961
Readership: Daily 1,013,276 Sunday 1,326,444
Circulation Daily: 72,703
Readership Daily: 305,977
Sunday: 94,073
Sunday: 370,757
Circulation Daily: 60,321
Readership Daily: 153,128
Sunday: 68,312
Sunday: 243,552
Circulation Daily: 65,631
Readership Daily: 172,031
Circulation Daily:
Readership Daily:
48,803 Sunday:
61,719
94,971 Sunday: 141,585
Circulation Daily: 46,365 Sunday: 60,969
Readership Daily: 106,574 Sunday: 168,922
Sunday: 69,554
Sunday: 204,528
Circulation Daily: 73,070 Sunday: 91,194
Readership Daily: 217,573 Sunday: 263,481
Circulation Daily:
Readership Daily:
5,897 Sunday: 7,140
16,544 Sunday: 28,657
Sources: March 2013 Alliance for Audited Media Publisher’s Statements; excludes
branded editions. Readership: 2013 Scarborough Report, Rel. 1.

18. The Los Angeles News Group audience is upscale,
affluent, and well-educated
LANG Market
49%
51%
Total Audience
46%
54%
Age 18 - 34
Age 35 - 44
Age 45 - 54
Age 55 - 64
Age 65 +
33%
19%
19%
15%
15%
28%
17%
20%
16%
19%
Median Age
44
48
$74,967
$75,064
White (non-Hispanic)
Spanish/Hispanic Origin
African-American (non-Hispanic)
Asian (non-Hispanic)
Other
40%
43%
5%
7%
5%
44%
39%
7%
5%
5%
Married
Homeowner
College Educated (1+ years)
54%
59%
56%
51%
60%
61%
Presence of Children under 2
Presence of Children Age 2 - 5
Presence of Children Age 6 - 11
Presence of Children Age 12 - 17
6%
16%
22%
24%
4%
15%
21%
24%
Men
Women
Average HHLD Income
Total Audience: 5 daily, 1 Sunday, 7 days online
Market – LANG Primary Market Adults
Source: Scarborough 2013 R1, adults 18+; 0513

19. Visitors to LANG newspaper websites are
affluent, well-educated and tech-savvy!
Men
Women
LANG Website Visitors
48%
52%
Age 18 - 34
Age 35 - 44
Age 45 - 54
Age 55 - 64
Age 65 +
45%
21%
18%
11%
6%
Median Age
37
Average HHLD Income
$89,434
White (non-Hispanic)
Spanish/Hispanic Origin
African-American (non-Hispanic)
Asian (non-Hispanic)
Other
42%
40%
4%
8%
5%
Married
Homeowner
College Educated (1+ years)
47%
55%
69%
Presence of Children under 2
Presence of Children Age 2 - 5
Presence of Children Age 6 - 11
Presence of Children Age 12 - 17
LANG newspaper website visitors are more likely to:
 Purchase movie tickets online by 83%
 Purchase or download music files by 78%
 Purchase Furniture/home furnishings online by 76%
 Listen to local radio stations online by 75%
 Purchase electronics online by 73%
 Purchase sports logo apparel by 71%
 Watch local news online by 69%
 Use Smartphone to watch news, weather, or traffic by
64%
 Read or contribute to blogs by 58%
 Purchase sporting event tickets by 57%
 Spend $1,000+ on Internet shopping by 57%
 Use Daily deals (Groupon, LivingSocial, etc.) by 55%
6%
17%
24%
27%
Source: Scarborough 2013 R1, adults 18+;
More likely than the average L.A. DMA adult. 0513
Website Visitors: 30 days online

20. LANG website visitors have purchasing power!
The LANG family of websites are increasingly powerful
3.9 million monthly total visits
17.7 million monthly page views
• Monthly Unique Visitors have increased by 27% since 2009*.
• LANG website visitors spent $826.6 million in online purchases
in the past year.
• 83% have made online purchases in the past year & spent an
average of $912 online.
• LANG website visitors are significantly more likely to:
 Attend a Rose Bowl football game by 80%
 Stay in an upscale hotel by 58%
 Go to a day spa by 49%
 Dine at an upscale restaurant for dinner by 46%
 Have household income of $100K or more by 39%
 Attend live theatre by 30%
 Have stock or stock options by 27%
 Visit a Las Vegas casino by 25%
 Have investments by 20%
Sources: 2013 Scarborough Report, Rel. 1; monthly online audience.
Likeliness measured against average LA.DMA Adult. 2013 Omniture 6 mo. avg. (Apr-Sep).
*Increase in UV = 2012 avg. vs. 2009 avg.

21. Extend your advertising reach with
a variety of alternate delivery options.
• Full or partial market options available.
• Available for ZIP Code or sub-ZIP levels.
• Non-subscribers via mail on Tuesday/Wednesday.
RedPlum
LANG Direct
• Home delivery to LANG newspaper subscribers.
• Hand delivery to LANG non-subscribers.
• Doorhanger programs or driveway delivery.
• Available 7 days a week.
• Delivery available at the block group level.

22. Anything is possible with custom publishing.
Custom media products are designed to strengthen the
relationship between marketers and a given audience and to
help establish brand identity. With LCPG‘s brand building
services, you can develop a communications platform
strategy that will capture your audience’s attention, shift
their perceptions, lift your bottom line, create an online
community around your brand and build an asset for your
organization.
The relationships you build with a custom publishing
campaign can last years. Maybe a lifetime.

23. Our turn-key direct marketing solutions
save you time and money…and deliver results.
Brochures, programs, calendars
Direct mail
Demographic Profiling and Targeting. Quality consumer lists reduce waste,
reach the right targets with confidence.
Chino Hills
Competitive Printing Rates. Plus you save even more money when you
bundle your entire campaign into one buy.
Call today (909) 614-4050
Door hangers
Power of distribution. We offer more options – in some cases, we can
deliver your message ourselves and eliminate costly postage.
Turn-key project management. No worry, no hassle – you have more time to
run your business!

24. Inland Empire Lifestyle Magazines
Delivered to an Affluent Audience - Your Potential Customer.
RIVERSIDE MAGAZINE
REDLANDS MAGAZINE
Captures the stories and brilliant transformation
of this city that is fast becoming a center for
art, commerce and education.
50,000 distribution, six issues annually.
Gives in-depth local lifestyle coverage to the
communities of Redlands, Highland, Loma Linda,
Mentone and Calimesa.
10,000 distribution, four issues annually.

25. Pasadena’s Lifestyle Magazine
Delivered to an Affluent Audience - Your Potential Customer.
THE ROSE
Pasadena’s Rose Magazine is a
publication of the San Gabriel Valley
Newspaper Group, which publishes
the Pasadena Star-News, San Gabriel
Valley Tribune and Whittier Daily
News. The Rose covers a wide variety
of cultural offerings that are available
in Pasadena and surrounding
communities highlighted by the
Tournament of Roses Parade every
January 1st.
90,000 distribution, 1 issue annually.

26. Welcome to AdTaxi
Los Angeles News Group

27. Why We Are Different
“One Stop Shop” for Display, Mobile, SEM, Email, & Social Media - Unlike traditional
DSPs and ad networks, we deliver scalable rich media sponsorships AND direct
response audience inventory – not one or the other. And, we’re agnostic to where we
find your target audience. Campaigns aren’t designed with pre-determined inventory
obligations in mind, because we don’t have any.
Complete Funnel Solutions – From branding and direct response to deep funnel
retargeting campaigns and site-pixeling strategies. Our audience team delivers custom
executions across mobile, tablet, social, search and display campaigns – all working
together and continuously optimized to achieve brand and direct response goals.

28. AUDIENCE

29. DFM AdTaxi Audience Reach
 Digital First Media is the 2nd largest
publisher-owned digital + print media
company in the US.
 We connect consumers to the
information they want with a reach
that extends nationwide into major
urban markets across 14 states.
 We offer innovative advertising and
consumer-engagement solutions across
a variety of platforms which allow our
partners to connect uniquely with the
audiences they want to reach.
Source: Web/Mobile/Social audience – August 2013 Omniture, Verve, Wireless, Spreed and DoApps.;
Print Readership: ABC Fas-Fax 2011 + Scarborough + Various
Web Audience
49,236,970 Unique Visitors/Mo
273,336,370 Page Views/Mo
Mobile Audience
148,663,398 Page Views/Mo
Social Audience
1,140,211 Facebook Fans
2,322,286 Twitter Followers
Print Audience
Daily Readership: 9,194,434
Sunday Readership: 6,733,699

30. LANG Digital Audience
AdTaxi Digital Ad Network gives you access to premium Los Angeles News Group inventory PLUS the largest
ad exchanges, helping you reach audiences in any zip code or DMA across billions of national & local websites!
LANG Online Audience
• 3.9 million monthly unique visitors.
• 17.7 million monthly page views.
Yahoo! Mobile Audience
• Over 93.9 million monthly uniques.
LANG iPad Audience
Yahoo! Online Audience
• 8.9 million monthly L.A. DMA uniques.*
• 196.4 million monthly U.S. unique visitors.
• 1.1 million mobile page views.
Exchange Mobile/Tablet Inventory
• 9.5 million monthly ad impressions.
Exchange Audience
• Over 20 billion daily U.S. impressions.
LANG Mobile Audience
• 13.6 million total monthly page views.
Sources: LANG: 2013 Omniture data (6 mo. avg., Apr-Sep);
Yahoo!/ Total Internet – August 2013 comScore; *L.A. DMA uniques, adults 18+.
Yahoo! Mobile - January 2013 comScore. LANG Mobile & iPad audience – August 2013
(WAP, Std., Apps.)
Access to Targeted Email Database
• Local, regional & national.
• Customize your email marketing with
geographic, demographics and/or
psychographic profiles.
• Full reporting and analytics.

31. Digital Solutions For Any Need
AdTaxi Builds Custom Campaigns to Reach Target Audiences Across Multiple
Platforms Spanning the Digital Purchase Funnel.
Awareness & Favorability
Consumer Purchasing Funnel
Opinion &
Considerati
on
Demonstratio
n of Intent
Purchas
e

32. Increase Sales with a Range of Digital
Products
Digital Ad Network can
help you reach audiences in
any zip code or DMA across
billions of national and local
websites
TARGETED DISPLAY
ADVERTISING
Behavioral Targeting targeting the user’s online
behavior
Zip Code Indexing - target the
optimized zip codes
Channel Targeting - focus ad
display at specific media sites
Geo-targeting - target ad
display via geographic range
SEARCH
Target people in the
buying cycle during
their active searches
RE-TARGETING
Build campaign
frequency by targeting
user who have visited
your website
SOCIAL MEDIA
Use Facebook and
Twitter to enter into
dialogue with
consumers and
message your brand

33. BUNDLED PRODUCTS

34. Extending Reach Across Multiple
Platforms
Data & Technology: Best in breed
ad technology and data to locate
consumers researching purchases
in your category of business
Creative & Optimization:
Dedicated campaign
management team and custom
creative development cohesive messaging and
execution strategy
Search: InHouse team
delivering
transparency
and feeddriven, headto-tail strategic
search
Social Media:
Audience
engagement and
monetization
strategies
Digital Display: DFM’s digital audience combined with Y! and exchange
inventory – access the right audience wherever they are on the web

35. Data & Technology
Best in breed ad technology and data to locate consumers
Researching your category of purchases
AdTaxi and DFM Data
 Aggregated 1st party data and 3rd party data
 Campaign data from over 583M monthly ad impressions & thousands of campaigns
Yahoo! Audience Data
 Utilizing Yahoo! 1st party data-built Behavioral Target segments
 Official US-wide
Bluekai & Exelate & AlmondNet
 Data tied to purchase intent, past purchase, demographics, lifestyle, behavior & social
 Combines industry-leading 3rd party data with exclusive publisher-owned 1st party
consumer behavior
AppNexus
 Simple and efficient technology that enables scaling strategy, data collection, and
target audience reach
 Closes the loop on post click strategy by tracking & building a data pool for future use
 Access to the top 5 ad exchanges

36. LANG Premium Digital Network
Premium advertising means that you
have placement in a content driven
environment giving you access to the
most engaged and desired audience.
We offer a portfolio of premium
digital products that will boost the
impact of your campaign…
•
•
•
•
•
•
Rich Media
Pre-Roll Video
Mobile
Email lists
Social Media Audience
Directories

37. Interactive Streaming Video
 Create synergy and increase the
reach of your television
campaign by featuring your 1530 second TV spot throughout
the LANG Online Network.
 Audience engagement icons
available including Facebook,
Twitter, SMS, e-mail opt-in, 150+
icons to choose from)
– Auto play with userinitiated sound
– Auto expand upon mouse
over

38. In-Ad Video Unit
 Create synergy and increase
the reach of your television
campaign by repurposing
your 15-30 second TV spot in
key banner positions
throughout the LANG Online
Network.
 These in-ad video units
showcase your message in
an interactive format.
 Tracking and reporting
capabilities plus audience
engagement option (i.e.
Facebook, Twitter, e-mail
opt-in’s)

39. Reach
 Unique visitors – 196.4 Million UV
per month
 Page Views – 32.9 Billion PV
per month
 Reach –
87.2% monthly reach of internet
users in the U.S.!
 Visits –
21.4 visits on average per
person/month.
Source: August 2013 comScore.

40. Audience Specific Targeting
LANG’s
Audience
Segmentation
Engine
automatically
delivers your
message to
your target
audience
segments
wherever
they are on
the internet.
*sites shown are examples

41. Mobile and Tablet Display Advertising
Reach your target audience while they’re on the move with
AdTaxi’s robust mobile solutions.
AdTaxi combines DFM’s 148.7 million monthly page views, Yahoo!’s
2.3 billion and a virtually unlimited AdTaxi Mobile Network audience
to create the best mobile campaigns.
Mobile Audience Source: August 2013 Omniture, Verve, and Spreed Wireless, DoApp.
Yahoo! Audience Source: comScore January 2013.

42. Mobile
 Place your message in front of Yahoo!
mobile users on a variety of highly-rated
and popular apps!
 With an audience of over 93.9 million,
Yahoo! boasts a reach of 70% of all
mobile web users.
 Targeting Options:
– Gender: Male/Female
– Age Ranges: 13-17, 18-20, 21-24,
25-29, 30-34, 35-44, 45-49, 50-54,
55-64, 65+)
– Interest categories: Business;
Computers/Tech; Entertainment;
Finance; Health; Home/Family;
Music; Shopping; Small Biz; Sports
and Outdoors; Travel
Source: comScore, January 2013.
Space shuttle Discovery lands at the
Kennedy Space Center in Cape
Canaveral, Fla., Wednesday, March
9, 2011.

43. AdTaxi Mobile & Tablet
Place your message on news & interest mobile sites, giving you the ability to
target users geographically, by device or by interest.
 Geo-Targeting
– Nationwide
– State
– City
 Target-by-Content Type
– News
– Sports
– Business
– Finance
– Gaming
– Food
– Entertainment
– Travel
 Target-by-Device
– iPhone
– Android
– Blackberry
– Windows Mobile

44. Build Your Facebook Presence
 Leverage our vast social media
expertise to build your Facebook
presence and grow your business.
 Our Facebook “build-out” packages
give you the flexibility and
scalability to properly represent
your business on Facebook.
 Each package includes varying
levels of the following elements:
Facebook Timeline:
creative design & build-out
Content Curation
Twitter Integration
YouTube Integration
Facebook Display Ad Campaign
Facebook Accelerator
Reporting and Analytics
BEFORE
AFTER

45. Fan Acquisition Strategy
Case Study
 DFM optimized a national auto dealer’s social
media infrastructure to guarantee the best fan
acquisition.
 By creating a road map that focuses directly on
ROI, the client has generated over 109,000 new
fans in the last three months.
Strategy/Management
 The DFM social media team and the client’s
team have direct partnership sharing best
practices and content aggregation.
 The DFM team meets weekly to discuss
campaign performance
metrics, promotions, creative, test results and
optimization.

46. Facebook & Twitter In-Feed Posts

47. Custom Solo E-Mail Blasts
 AdTaxi can facilitate customized
e-mail blasts to the database and
target market of your choice.
 You pick the target, and we will
provide the database list, build
the e-mail, and even provide full
reporting and analysis of the
open rates and click-throughs!
 Target audience by demo, geo,
psychographic parameters.
 Tier 1 quality opt-in lists (Census,
Postal, Auto, equifax and others)
 Average 17% open rate and
1.75% CTR
Statistics as of 2/08/11. Numbers are based on post delivery reports (Data Dynamix) from the last 6
months of mailings done by Denver Post for customized solo e-mail customers.

48. Search Solutions
AdTaxi offers 3 search solution products guaranteed to drive results for your
 Search Engine Marketing Pay-Per-Click business.
–
–
–
–
Fastest way to generate traffic
Exposure in sponsored links
Precision targeting
A/B Testing
 Search Engine Optimization (Off-site)
–
–
–
–
Unlimited traffic
High Google ranking
Long-term results
Listed hundreds of search engine
results pages
– Builds web site equity
– Local Map Optimization (Google Places)
 Web Development (On-site optimization)
–
–
–
–
Custom web site design
On-site optimization
Analyze web site for optimal conversion
Provide content and user-friendly experience

49. Highly Targeted Digital Ad Campaign
In addition, AdTaxi uses re-targeting data to define and target “Shop-A-Like”
groups!
User interacts with your Brand via digital
ad campaign: Search, Display, Email and
Social Media
Ad Taxi captures
consumer behavior,
noting how the
customer interacted
with your brand.
Targeted display ads
will drive users back
to your website for
purchase.
Ad Taxi serves targeted display
ads back to the user on another
site, featuring the same product
or area of interest the consumer
was viewing earlier.

50. Retarget Users Based on Site Engagement
 Re-engage with
customers who
started the Financing
process, but didn’t
finish
 Target customers
based on products
they searched for
 Re-engage with
customers
interested in highmargin products
Increase
retention
by targeting
“Shop-A-Likes”




51. Reporting & Analytics
DASHBOARD 101:
With our partner, ClickFuel, AdTaxi offers a
campaign performance dashboard which
enables advertisers to track the
effectiveness of their marketing spend in
one central place.
Daily Updates:
 DISPLAY – AptYahoo, AdTaxi Exchange
 SEM - Google AdWords
 SOCIAL – Facebook
 TRAFFIC – Google Analytics
Weekly Updates:
Spreadsheet manually
uploaded to Dashboard every
Monday
MOBILE
CALL TRACKING
EMAIL
Custom reporting is available upon
request with a 48-hour turnaround
time.
http://medianews.clickfuel.com/ Username = demo; Password = demo

52. You’re in Good Company…
Brand Association:
• Digital First Media is the #2
local publisher-owned digital
and print media company in
the US
• We serve national and local
clients from over 75 sales
offices and employ over
1100 professional media
consultants
• DFM manages over 1,000
multimedia campaigns
monthly