Infographic based on some of the info from the Buyersphere report we commission.

1. 20
10
1
INGREDIENTS
9% Facebook 16%
2010 11%
9% Twitter
7% LinkedIn 14%
9% Blogs 12%
11% Other social media 11%
33% O ine events/seminars 18%
10% Online events/webinars 27%
19% Press advertising 27%
20% Direct mail 31%
43% Word of mouth 35%
B2B buyers used at least one of these content sources when researching
37% Industry press (print) 48%
41% Web searches 65%
55% Supplier websites 70%
CONTAINS THE 3 MAIN FOOD GROUPS
NUTRITIONAL INFORMATION
their last major purchase.
A rating of the in uence of each information source. Figure indicates the percentage
(number) of respondents who rated it 9 or 10 in terms of in uence.
o ine events/seminar (176) 46%, blogs (152) 42%, other social media (95) 42%,
word of mouth (320) 40%, twitter (93) 39%, direct mail (299) 37%, facebook
(249) 37%, supplier websites (656) 36%, e-mails from suppliers (386) 35%,
online events/webinars (206) 33%, linkedIn (112) 33%, press advertising (256) 32%,
web searches (628) 32%, industry press - print (216) 30%
WHO COOKED THIS UP?
DISPLAY UNTIL/USE BY: MAY 2012
This treat was whipped up by the team at Base One, using the freshest ingredients from the (When the next Buyersphere Report comes out)
Buyersphere Report (May 2011), which compared the behaviour of 500 UK B2B buyers in 2010
and 2011. No arti cial avours, colours, sweeteners or research statistics. Does not contain nuts. STORAGE:
Store in a brightly lit and prominent place in the office.
Download the full report free at www.baseone.co.uk/buyersphere arti cial colours arti cial sweetners