Prudential Real Estate received the highest satisfaction score among full service real estate firms for home sellers in a 2010 survey. With over 900 agents in California, Prudential offers both national recognition and local expertise. Agents are trained continuously to understand real estate transactions and market conditions to best represent home sellers. Selecting a Prudential agent provides access to their marketing resources and large network to sell homes.
2. J.D. Power and Associates
Prudential Real Estate
“Highest Satisfaction for Home Sellers
Among National Full Service Real Estate Firms”
Prudential Real Estate Affi liates, Inc. received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2010
Home Buyer Seller StudySM. Study based on 3,096 total evaluations measuring 5 fi rms and measures opinions of individuals who sold a home between March 2009 and April
2010. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2010. Your experiences may vary. Visit jdpower.com
3. Top Quality Professionals
The single most important decision you’ll make when selling your home is
which company and agent you’ll choose to represent you in the sale.
With more than 900 of the finest agents in the business today, our Prudential
California Realty firm proudly offers national recognition along with local
expertise. Our agents are committed. Through continuous training throughout
their careers they learn to understand the complexities of real estate transactions,
economic cycles, market conditions, pricing and negotiating strategies. They’re
also trained in risk management strategies to help our home sellers recognize
and avoid legal pitfalls during the course of a transaction. Selecting a Prudential
California Realty agent to represent you is the first step to not only getting your
home sold, but getting your home sold for more.
Every Prudential California Realty sales professional is supported by an
experienced Sales Manager who can assist him or her in navigating through the
transaction.
Our sales professionals are further supported by a professional marketing
department that assists the agent in getting the proper online and offline
exposure needed to get your home sold.
5. The Name Buyers and Sellers Trust
NATIONWIDE STATISTICS:
• 64,000 real estate sales professionals
• 2,100 offices
• $170.6 billion in sales volume in 2009
• 616,000 transactions
• Over 130 years of trust and confidence with consumer investments
• Over 20 years of trust with real estate
• Prudential spends over $90 million a year on high-profile advertising designed to keep its name at the
forefront in Real Estate and financial services
• Prudential’s powerful image helps bring buyers to your door
PEOPLE WANT TO DO BUSINESS WITH COMPANIES THEY TRUST.
PRUDENTIAL’S NAME ON YOUR HOME ENHANCES ITS IMAGE FOR BUYERS.
6. Powerful Reach:
The Prudential Real Estate Network Offices
To sell your California home, turn to a Prudential California Realty
professional who can masterfully launch your property into this
vast network of offices and agents as well as the broader real estate
market — both online and offline.
SAN LUIS OBISPO
ARROYO GRANDE
SANTA 154
YNEZ
SANTA
MARIA 33
135
LOMPOC OJAI
SANTA BARBARA
126
VENTURA
MALIBU
YORBA LINDA
PALOS
VERDES
ANAHEIM HILLS
RANCHO PALM DESERT
ORANGE MIRAGE
LA QUINTA
RANCHO SANTA MARGARITA
IRVINE
MISSION VIEJO
TEMECULA
N
LAGUNA NIGUEL
Prudential California Realty’s LAGUNA BEACH
W E
Network of office locations DANA POINT
throughout Southern
California. S
Mexico
Mazatlan
Cabo San Lucas
Cancun
Puerto Vallarta
Acapulco
7. The Signature Prudential Experience:
It’s Beyond Compare.
National Standings
Ranked #11 in the Prudential Network
Our Prudential California Realty firm is one of the largest residential real estate
firms in Southern California. Established in 1998, we’ve grown from a single
office to become the top firm in virtually every market we’re in. Currently, we
rank within the top 19 real estate companies in the North American Prudential
network, operating three separate real estate sales corporations in Orange,
Riverside and San Bernardino counties under a common Prudential California
Realty banner. Combined, these corporations comprise 9 offices and more than
900 sales professionals listing and selling more than 5,000 homes locally in 2007
alone, valued at more than 2.7 billion dollars in listing and sales volume.
The passion, commitment and active involvement of the company’s
owner shine through every aspect of the signature Prudential
experience:
Exceptional Service… Superior Results.
Rich Cosner | President
10. Demand Drives Value
EXPOSURE CREATES DEMAND.
DEMAND DRIVES THE PRICE.
GREATER DEMAND EQUALS HIGHER PRICE.
Prudential revolutionized Real Estate by adopting the law of retail
pricing and marketing to create the highest price for your home.
11. Attracting Buyers:
A Multi-Channel Approach
My challenge is to create the demand for your property that attracts more buyers,
providing you the best possible outcome.
This requires careful market driven strategies and solutions:
1. AGGRESSIVE PRINT EXPOSURE
2. EXPANSIVE ONLINE EXPOSURE
3. INTENSIVE LOCAL AND NATIONAL NETWORKING
4. CUSTOM DIRECT MAIL ADVERTISING AND MARKETING MATERIALS
It takes a skillful combination of marketing techniques to direct maximum attention to your home. I will
devise a custom plan designed to bring qualified buyers to your door.
12. High Profile Print Exposure
Prudential California Realty is one of the largest local real estate advertisers.
From top real estate magazines to the Wall Street Journal, our company is consistently seen where it counts
— making it more likely that buyers will begin their home search with Prudential.
MEDIA CIRCULATION MEDIA CIRCULATION
Coastal Living 85,000 The Ladera Post 6,365
Coast Magazine 45,000 Fine Homes International 30,000
(Including select New York Times insertion)
Coastline Pilot 16,000
Los Angeles Times
Coto De Caza News 21,000
Sunday Orange County 287,631
Daily Pilot 84,000
Los Angeles Times
The Pilot 20,000 Saturday Westside 205,003
Daily Variety 80,000 Los Angeles Times
The Desert Sun Saturday 75,000 Inland Empire 160,143
Dream Homes Register Home Finder 381,000
International 60,000 Press Enterprise 179,965
Dream Homes Canyon Life & Rancho
Orange County 60,000 Santa Margarita News 17,245
California Home 100,000 Ladera Ranch News 11,000
Saddleback Valley News 50,421 Tustin News 26,747
Union Tribune Pennysaver 52,500
San Diego No. County 136,830
Preferred Homes 80,000
Sun Post 10,882
Homes & Land 57,000
Press Telegram Saturday 178,122
Wall Street Journal
Press Telegram Sunday 190,725 Global Edition 1,990,000
L.A. Times 380,608 Wall Street Journal
North County 146,254 Southwest Edition 187,000
13. Sweeping Online Exposure
90%
of home buyers use the Internet when searching for a home. Our
company listings appear on a range of high-traffic Web sites.
Since a majority of homeseekers now search on the Web, it’s important
to know your home will be seen in all the right places.
14. Estates Marketing and Networking
Showcasing upscale signature properties is truly an art. It requires access to
sophisticated, state-of-the-art online and print marketing vehicles, a network
of connections to reach elusive upper-tier buyers, and confident expertise in
negotiating high-end transactions.
Prudential California Realty has a history of selling fine homes. While its focus
has widened significantly over the years, the firm has retained and strengthened
its superb connections and reputation in upscale communities throughout
Southern California. Through Prudential’s Fine Homes programs, operated by
firms across the nation, we consistently attract the finest estate specialists in the
field to deliver the one buyer from across the globe who wants your home.
Proven Estate
Marketing Results
In these exclusive circles,
Prudential agents are
unsurpassed — and their
company’s support is
unparalleled.
16. Listing Syndication
IN ADDITION TO ITS EXPOSURE ON
WWW.PRUDENTIALCALIFORNIAREALTY.COM,
YOUR PROPERTY CAN BE FOUND ON:
> www.Yahoo.com
> www.Realtor.com
> www.AOL.com
> www.HouseandHome.msn.com
> www.ca.realtor.com
> www.Compuserve.com
> www.DigitalCity.com
> www.Excite.com
> www.WorldProperties.com
> www.Homes.WSJ.com
> www.NBC4.tv
> www.Netscape.com
> www.sucasa.net
> www.ibsys.com
> www.Monstermoving.com
> www.iwon.com
> www.HomeSeekers.com
> www.RealEstateEspanol.com
> www.LATimes.com
> www.ListingLink.com
> www.ClassifiedVentures.com
> www.HomeScape.com
> www.MyOC.com
> www.OCRegister.com
> www.Homes.com
> www.trulia.com
> www.DistinctiveHomes.com
> www.FineHomesInternational.com
> www.WSJ.com
and over 150 more!
17. Realtor.com
FEATURING YOUR HOME FIRST
Enhanced Homes™ on Realtor.com® ensures that your home is seen before most of the other homes in your
neighborhood and links buyers directly to your property’s details.
• 86% of buyers spend more time on
Realtor.com®
• Featured Homes are seen 500% more
often, on average, on days your home is
featured.
• Differentiates your home in front of
millions of potential buyers.
• Attracts targeted home searches to
your property.
18. Trulia.com
ABOUT TRULIA
Trulia has revolutionized real estate search by offering a rich, intuitive user experience to help consumers find
homes for sale, track local market trends and connect directly with real estate professionals.
Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 5 million consumers
come to Trulia.com each month
searching for real estate information.
This is a unique audience of serious
buyers and sellers who need the help of
real estate professionals:
72% plan to make a real estate transaction
within 12 months
70% aren’t yet working with an agent
42% are prequalified for a mortgage
19. Prudential Properties
Now, the pool of buyers exposed to your home has become even larger, because when homeseekers on
PrudentialProperties.com indicate an interest in your market area, they’ll connect exclusively to Prudential.
20. Online Sellers Advantage
A Full Online Brochure of Your Property Weekly Listing Activity Report
Your listing will stand out from the rest with OSA. Our exclusive benefits - for OSA users only - include a unique Pru ID that
connects interested buyers with online property details. Schedule an Open House and the dates and times automatically display
with property details on 200+ websites; email alerts are sent automatically to buyers who have an interest in the property.
21. Prudential’s PruTube
Prudential Leverages the Power of YouTube
The Premier Online Video Destination To Maximize Exposure For Your Home
The power of video tours
to get your home sold.
22. Video Syndication
http://video.aol.com/
http://video. asterpix.com/
http://www.truveo.com/
http://videos-search-engine.com/
http://usavideoguide.info/
http://www.mefeedia.com http://www.metacafe.com/
http://howto.smashits.com/
http://www.americantowns.com/
http://www.blinkx.com/
http://video.google.com/
http://www.bigdevil.com/
76.8 percent of the total U.S. Internet audience views online video.
Prudential’s video syndication places your Virtual Tour in front of this audience,
so that your listing receives even more exposure to potential buyers.
24. My Circle of Social Media
Facebook alone has over 200 million members and continues to grow. These users are potential
buyers that we are able to capture by marketing through Social Networking.
Twitter is a means of instant communication with potential buyers. Tweets about your listing
are immediately available to those who are following you, even on their cell phones. Applications
such as TweetLister even tracks how many users clicked on the listing!
LinkedIn is home to 12 million professionals throughout the world. Using this tool, real estate
agents can connect with the click of a button to help secure buyers for your home.
25. Worldwide Connections
A sizeable portion of all residential real estate transactions involve
corporate relocations. These are some of the best buyers in today’s
market. Their corporation arranges for the sale of their home, freeing
their equity to purchase your home quickly.
Your agent has many ways to expose your property to this huge
pipeline of relocating buyers:
• The Prudential Real Estate agent network generates over 100,000
referrals a year.
• Prudential Real Estate Referral and Relocation Services, contracting
with over 900 major organizations across North America.
• SIRVA, Inc., a leader in providing relocation solutions to a diverse
customer base around the world.
Major corporations nationwide look to Prudential for relocation assistance.
That creates a rich source of highly motivated buyers for your home.
26. Proven Pricing Strategy
Establishing the right pricing for your home is crucial to a successful sale. Rather
than set a fixed price, we can use a powerful and proven Prudential strategy
called Value Range Marketing (VRM) to determine a price range for your home.
Generally, it will extend from a figure higher than your home’s fixed price value to
one designed to attract value-conscious buyers and initiate negotiation.
How well does it work? Three out of four sellers using VRM rated their experience
as good or excellent.
How does Value Range Marketing benefit you?
• Eliminates the worry of underpricing or overpricing your home.
• Increases the likelihood of finding the right buyer.
• Keeps your property competitive in the marketplace.
• Exposes your property to a wider range of buyers.
• Gets on the “shopping lists” of more buyers looking in your specific area.
• Creates an environment for serious negotiation.
• Brings you and your buyer together faster for a successful closing.
Setting your home’s price correctly is the key to successful
results. Guided by Prudential’s expertise, you’ll be able to
make that decision with complete confidence.
27. The Art of Home Pricing
Since most showings occur when a house is first placed on the market, sales
agents encourage their active, qualified buyers to see newly listed homes first.
Number of Buyer Showings
Following these showings, activity
decreases as only those buyers new
to the market preview these homes.
Consequently it is critical to position
your home at the best price during its
Number of Buyer Showings
initial market exposure.
1 2 3 4 5 6
Weeks on Market
1 2 3 4 5 6
Weeks on Market
List Price
True Market Value
Sales Price
List Price
True Market Value
1 2 3 4 5 6 7 8
Sales Price
Weeks on Market
1 2 3 4 5 6 7 8
Weeks on Market
28. How can you select the right agent
when everyone claims they are the best?
29. Local Media Presence
BR ANH
THURSDAY, JULY 8, 20 1 0 ● AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION ● FREE THURSDAY, JULY 8, 20 1 0 ● AN ORANGE COUNTY REGISTER COMMUNICATIONS PUBLICATION ● FREE
INSIDE INSIDE
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AGREEMENT WITH GAME RETURNS TO
LA HABRA COPS ANAHEIM
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RALLY TO SUPPORT SALMON GOLF
LAID OFF TEACHERS CLASSIC SLATED
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HERALDS PICK UP KANSAS CITY
INSIDEHONORS
TOP CIF ROYALS SIGN FIRST
INSIDE
IN DIVISION 5 PICK COLON
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AFTER $ 1.4 MILLION BR
FALLEN MARINE RENOVATION
PAGE 5 PAGE 3
Emma Jean Jorgenson, left, from Yorba Linda and Syliva Ronquillo from Brea, dance to the music of Ronnie and the Classics Remy Guyett, 8, of Anaheim Hills, embraces Dooley, a lab competing in the Yankee Doodle Dog Show on Saturday. > ERIC
CARPENTER/STAFF
FOURTH OF JULY
during the Brea Country Fair on Saturday. The annual event featured a variety of patriotic festivities. > LOU PONSI/STAFF
HAPPY FOURTH
GO+DO: ANAHEIM GEARS
PLAN YOUR UP FOR ALL STAR
WEEKEND GAME
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INSIDE INSIDE
THE ANNUAL COUNTRY FAIR FEATURES ocregister.com/brea ANAHEIM HILLS GROUP SPONSORS RUN, DOG SHOW, www.ocregister.com/
ocregister.com/lahabra anaheimhills for local news
LOTS OF PATRIOTIC ACTIVITIES. PAGE 1 3 WHAT A DAY: KRINIK
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LA HABRA MAN
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YOU TALK ABOUT ROYALS SIGN FIRST
ARRESTED WITH
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IT, IT WILL HAPPEN ROUND PICK METH
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Tim Naftali, director of the Nixon Presidential Library & Museum, explains the process of preparing the newly arrived estimated
40 million pages of documents from the Nixon presidency. They are housed in a 1 5,000-square -foot addition completed last PLAN YOUR Ashlyn Hoffman, 9, poses with her dog, Ginger Bread, before the Yankee Doodle Dog Show competition at Canyon High School.
HONORED FOR
November. > JEBB HARRIS/OCREGISTER.COM
WEEKEND > ERIC CARPENTER/STAFF
RECOVERING CARS
HOME IN Y.L. FOURTH OF JULY
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VALENCIA’S KRINIK BREA OLINDA GRAD
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INSIDE INSIDE SPOT ON
VYING FOR
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ONE OF OUSD’S VICE PRESIDENT OF
OLDEST GRADUATES ACADEMIC DIVISION
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Zack Rogers, 5, of Placentia has his bike decorated and ready for the mini-bike parade Saturday as part of the festivities for the Judy Belvill of Beckman Coulter in Brea is inspired as she walks the survivors’ lap of the Relay for Life Saturday at Brea Olinda
Mignon Way block party. Residents on the street have hosted the annual get-together for the past few years. > LOU PONSI/STAFF High School. The 24-hour event raised money and awareness for cancer research. > LOU PONSI/STAFF
COMING TOGETHER WALKING FOR LIFE
FIND OUT WHAT’S ARTIST HELPS
HAPPENING RAISE MONEY
AROUND TOWN FOR GULF COAST
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SPORTS 1 2 SPORTS 1 2
Victoria Fleming, left, helps her friend Amy Gavello display the flag she won at the Orange County Public Library’s “Wheel of For-
tune” booth during the community’s annual 3rd of July Celebration. > SCOTT PETERSON/CONTRIBUTING PHOTOGRAPHER
HOLIDAY COLORS
John Kelton, 56, of Fullerton loads up as he prepares to head to the Fullerton Interfaith Emergency Services’ food center to do-
nate surplus produce. His aim is to help people in need while reducing yard and grocery store waste. > JEBB HARRIS/OCREGISTER.COM
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CELEBRATE THE FOURTH OF JULY A DAY EARLY. PAGE 1 1 PAGE 6
30. Just the Facts
For the combined North Orange County communities of
Anaheim Hills, Yorba Linda, Fullerton, Brea & Placentia in January - June 2010*
Who Sells Their Listings For The Most Amount Of Money?
$632,000 Prudential California Realty
$566,000 First Team
$561,000 Tarbell
$543,000 Remax Realty Center
$486,000 Coldwell Banker Excellence
$468,000 C21 Discovery
$447,000 C21 Superstars
Who Sold The Most Properties?
Prudential California Realty sold 84% more properties than First Team
Prudential California Realty sold 261% more properties than Tarbell
Prudential California Realty sold 293% more properties than C21 Discovery
Prudential California Realty sold 384% more properties than C21 Superstars
Prudential California Realty sold 384% more properties than Coldwell Banker Excellence
Prudential California Realty sold 607% more properties than Remax Realty Center
Who Sold The Most Total Volume?
Prudential California Realty had 106% more volume than First Team
Prudential California Realty had 306% more volume than Tarbell
Prudential California Realty had 315% more volume than C21 Superstars
Prudential California Realty had 406% more volume than C21 Discovery
Prudential California Realty had 496% more volume than Coldwell Banker Excellence
Prudential California Realty had 660% more volume than Remax Realty Center
What Are The Realty Firms Average Listing Prices
On Homes Available?
$879,000 Prudential California Realty
$784,000 Remax Realty Center
* Results for January 2010 as reported by
TrendGraphix for the combined North Orange
$710,000 C21 Superstars
County communities of Anaheim Hills, Yorba Linda,
Fullerton, Brea & Placentia. $706,000 First Team
* All reports presented are based on data
supplied by the MRMLS/SCMLS or their member
associations/brokers. Neither the MLS nor their
$688,000 C21 Discovery
members are in anyway responsible for their
accuracy. Data maintained by the MLS or their
members may not reflect all real estate activities in
$652,000 Tarbell
the market. Information deemed reliable but not
guaranteed.Copyright TrendGraphix, Inc. $634,000 CB Excellence