Presentation at Microsoft Architect Council in June 2007 - by Tim Marshall, Neudesic

1. Why User Experience Matters
Tim Marshall
CTO
Neudesic

2. User: Addict or Human?

3. What is software?

4. For Sponsors…

5. Users
The User Interface is the Application to users.

6. Where is the user?

7. The Reality of Costs
People-Intensive Nature Drives Costs
Over 60% of TCO over a five year period is driven by
people costs
70
60
50
40
30
20
10
0
Staff Costs Downtime Training Software Hardware
Sources: IDC, Microsoft Primary Quantitative Research

8. • When is the last time
you wow’d somebody?
• Somebody other than
another developer?

9. Barbarians at the gate

10. Designer & Developer Tooling
Server Vista
Web Desktop
Designer Developer
Look, behavior, brand, Function, deployment, data,
Media
and emotional connection security, operational integrity
& RIA

12. Silverlight Benefits
Compelling Cross-Platform User Experiences
Seamless, fast installation for end users
•
Consistent experiences on Mac / Windows
•
Stunning vector-based graphics, media, text, animation and overlay
•
Dramatically improved performance for AJAX enabled Web sites
•
Flexible programming model with collaboration tools
Based on the .NET Framework
•
Choice of development languages
•
Integration with existing Web technologies
•
Role specific tools for designers / developers
•
Low cost, high quality media
HD to Mobile w/ SMPTE VC-1
•
Broad media ecosystem
•
Tools for live and on-demand publishing
•
Connected to data, servers and services
Easily mash-up and incorporate services and data
•
Increase discoverability/searchability
•
Rapidly scale applications with Silverlight Streaming service
•

13. Office – The most used Application in the Enterprise

14. Architectural Implications
• Centrally Managed, Distributed Execution
• Better Performance, More Responsive Systems
• Better use of existing hardware
• More productive user interface
• Green screen, Windows, Web, WPF (e)
• Stronger Software Engineering Environment
• Structured/Defined Languages
• Less ‘Postback’ type complexities

15. A User Interface for SOA
XAML – Service Realization
SOA Principals
• • Data-bound
Loosely Coupled
• Separation of UI and Service
• Cross Platform
• Mac, Linux, Windows
• Open Protocols
• XAML is published
• Focused on Capability
• A whole new host of
‘controls’ and patterns are
emerging

16. Popfly

17. Is it going to happen?
Web XAML
• • Microsoft…
Ubiquitous
• • Windows, Mac, Linux
Cross Platform
• • More powerful than what
Creative Explosion
came before
• Massive reuse
• Copy and Paste just like
• Market Urgency – Customer
HTML
Driven
• An opportunity to upstage
the competition

18. Business Sponsor$
• Improved Employee Productivity
• Lower Training Costs
• Reduced Business Process Cycle Times
• Possibly reduced ‘errors’ in the process
• Better Return on Assets
• Hardware is being leveraged more successfully
• Shrinking data centers
• Market Opportunity (Customer Experience)
• Better customer experience for customer facing business assets
• Improved Business Insight
• Harder to quantify… but business folks snatch this up.

19. What if?

20. Is it Eye Candy?