Designing and prototyping connected services that combine software and hardware. Originally presented at Nurun's "Learn. Build. Innovate." event.

1. PROTOTYPING THE INTERNET OF THINGS 1
Learn. Build. Innovate.
Prototyping the Internet of Things

5. “
PROTOTYPING THE INTERNET OF THINGS
The collision of software and hardware is
fueling the creation of a software-enhanced,
networked physical world. — O'Reilly Solid
5

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Advanced processors and sophisticated
algorithms can power dramatic innovation.
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Software intelligence can be
upgraded over time.
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Updates enable continued refinement

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Wireless communication allows hardware
working together, expanding individual
products into ecosystems.
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Computing is being distributed.
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smart phones
and tablets
dedicated use
devices
connected objects smart environments
sense everything

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Somewhere around 2006, the number of
connected things exceeded earth’s
population.
!
By 2020 it is estimated that there will 7.6
billion people and whooping 50 billion
connected things, only 7 billion of those
will be PCs, phones and tablets. 0
12.5
25
37.5
50
‘03 ‘10 ‘15 ‘20
POPULATION
CONNECTED THINGS
MORE
The internet of things is growing rapidly.

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Designing innovative
connected products
and services

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A comprehensive approach to innovation.
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PEOPLE
(usability & desirability)
TECHNOLOGY
(feasibility)
BUSINESS
(viability)
What do people need
practically/rationally and
desire emotionally?
What existing assets can be
combined with the product
to create new offerings?
!
How can we be uniquely
competitive?
What technologies and
platforms are available,
applicable and suitable?
INNOVATION

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Three important tools for designing
connected products and services.
!
1. A framework for value
2. Ecosystem analysis
3. Physical prototypes
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14. PROTOTYPING THE INTERNET OF THINGS
Three important tools for designing
connected products and services.
!
1. A framework for value
2. Ecosystem analysis
3. Physical prototypes
14

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The value of the product must outweigh the
time and effort it takes to use the product.
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And when it breaks, it must outweigh the
replacement cost.

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A well designed service layer creates lasting
value for a connected product
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Immediate Value
Provide the customer with immediate,
tangible utility.
Aggregate Value
Use the collective data and intelligence to
extend the utilitarian features.
Emergent Value
Provide additional features and services
based on patterns that emerge over time.

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Nest delivers value
out of the box
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Immediate Value
• Great aesthetics
• Simple installation
• Intelligence that does not have to be
programmed

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The Nest the value
builds over time
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Aggregate Value
Monthly Nest reports are designed to show as
your individual performance as well as the total
savings across the entire community.

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New ways of
delivering value as
patterns emerge
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Emergent Value
As longer-term patterns of energy use evolve,
nest is able to work with utilities to curb peak
demand without noticeably effecting customer
comfort.

20. PROTOTYPING THE INTERNET OF THINGS
Three important tools for designing
connected products and services.
!
1. A framework for value
2. Ecosystem analysis
3. Physical prototypes
20

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Mobile
(control, report, upgrade)
Server
(data, analysis, APIs)
Software ApplicationsPhysical Products Integrated Services
Elements of a Connected Offering
(device user interface) (third party services)
technology

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Mobile
(control, report, upgrade)
Server
(data, analysis, APIs)
Software ApplicationsPhysical Products Integrated Services
Elements of a Connected Offering: Fitbit
technology

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24. PROTOTYPING THE INTERNET OF THINGS
Three important tools for designing
connected products and services.
!
1. A framework for value
2. Ecosystem analysis
3. Physical prototypes
24

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Prototyping is part of the core Nurun process.
25
People Hypothesis Architect Develop Launch Evaluate
Phase 2
Concept
Prototype
Test
Business
Learn
Technology
Human
Centered
Design
Define the Opportunity Model the Experience Implement the Ecosystem

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27. Case Studies removed for
client confidentiality
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Exercise

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Think of a connected product that could be
offered to your customers.

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What new services can you offer through a
connected device or wearable?
What kind of features might your customers
find valuable?
Immediate Value
Provide the customer with
some sort of immediate
utility.
Aggregate Value
Use the collective data and
intelligence to extend the
utilitarian features
Emergent Value
Provide additional features and
services based on patterns
that emerge over time.

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Grazie.