1. 7 Deadly
Sins For
Simple tips for a successful mobile application

2. 1– Pretending the app is
Your app doesn’t have to
replicate your website.
Remember where your app
will be used.
Create a great user experience
and your logo will sit on their
home screen all day.

3. 2– Not having a defined
Repeat after me:
“anyone” isn’t a target.
Build a relationship with
your target prior to the
launch of your application.
Don’t get too attached to your
target, you may have to leave it
for a better one.

4. 3– Trying to out-feature
Keep it simple. It will keep it cheap, too.
Do one thing, and do it really well.
Apple ships phones without instructions.
Can you do the same for your app?

5. 4– Not having a feedback
Even a single contact form can
save you tons of 1-star reviews
Make it easy for customers to give you feedback.
Track feedback and comments
on every channel.
Respond to your users ASAP.

6. 5– Not connecting with
Invite them to register or collect e-mails.
Keep your users updated.
Give them good reasons
to come back.

7. 6– Last minute marketing
Think marketing early in the development—if not
before you even start coding your application.
Wouldn’t it be cool
to have buyers waiting
for you instead of you
looking for them?
Lead generation anyone?

8. 7– Not shipping
Don’t wait until you have all the features ready,
focus on the main function.
Think of your app as
a living experiment.
Lean startup circle.

9. Thank you!
http://DavideDiCillo.com
@DavideDiCillo
http://39inc.com