1. Marketing Tips for your
Mobile Application
10
tips
to
remember
when
planning
an
mobile
app
Thursday, August 12, 2010

2. 1– Don’t wait for the last minute.
Think
marketing
early
in
the
development
if
not
before
you
even
starting
coding
your
application
Wouldn’t
it
be
cool
to
have
buyers
waiting
for
you
instead
of
looking
for
them
at
the
last
minute?
Lead
generation
anyone?
Thursday, August 12, 2010

3. 2– Make sure you define a target.
Repeat
with
me:
“anyone”
isn’t
a
target.
Being
featured
on
Techcrunch
is
really
cool...
but
won’t
really
help
if
you
are
selling
a
Yoga
app.
Build
a
relationship
with
your
target
prior
the
launch
of
your
application
or
you
will
just
look
like
a
spammer.
Thursday, August 12, 2010

4. 3– Start early and build momentum.
Even one page, but make it look good
Create
a
brand:
Logo
+
Website
+
Social
Presence.
Promote
discussion
around
your
app
domain
on
blogs
and
social
networks.
Build
desire
for
your
app
and
offer
to
highly
visible
people
exclusive
beta
testing.
Thursday, August 12, 2010

5. 4– Make your app promote itself.
Example
of
in-­‐app
self
promotion:
•
require
other
people
to
download
it
in
order
to
be
used
•
sharing
the
results
of
an
action
on
social
networks
•
invite
to
rate
the
application
itself
•
invite
friends
to
download
the
app
Thursday, August 12, 2010

6. 5– Leverage your other apps.
Free
version
(ad
supported
or
limited
functionality).
Simple
related
apps
released
before
the
main
application
to
collect
leads
and
create
an
audience.
Updates
to
old
application
with
links
to
the
new
application.
Thursday, August 12, 2010

7. 6– Leverage other people success.
Integrate
services
with
an
existing
users
base.
Don’t
be
afraid
to
ask
for
promotion.
While
you
are
there,
if
they
have
an
afWiliate
program
use
it
for
additional
revenues.
Thursday, August 12, 2010

8. 7– Don’t pull the price out of your a$$.
It
should’t
be
a
race
to
the
bottom,
it’s
a
race
to
see
who
makes
the
most
money.
“My
app
is
cheaper”
isn’t
a
marketing
strategy,
it’s
not
about
price,
it’s
about
perceived
value.
Research
your
market
and
your
competition.
Thursday, August 12, 2010

9. 8– Four days to rule them all.
Most of your success is
built before this point
You are here
Day
4
+
Day
3
+
Day
2
+
Day
1
Word
of
mouth
+
Blogs
Blogs
+
Twitter
App
Store
+
Twitter
Thursday, August 12, 2010

10. 9– Think different. Market different.
Try
to
tackle
a
market
from
a
different
angle.
Be
ready
to
pivot.
Let
your
users
help
you
Wind
your
real
target.
If
you
are
copying
a
successful
concept
you
are
probably
already
too
late.
Thursday, August 12, 2010

11. 10– Everything else.
Keep
the
app
lightweight
so
that
can
be
downloaded
on
3g
networks.
Launch
your
app
on
a
Thursday.
Be
seasonal.
Those
can
be
short
time
hits,
but
seasons
always
come
back.
Thursday, August 12, 2010

12. Thank you!
http://DavideDiCillo.com
@DavideDiCillo
http://39inc.com
Thursday, August 12, 2010