Viral Marketing

1. Viral Marketing
David Gracia

2. Course Overview
Search & Display
Search Engine Marketing
Google Display Network
Search Engine Optimization
Social Media
Viral Marketing
Online Reputation Mgmt.
Social Commerce
User Experience
Web Experience Design
Mobile Experience Design
Digital Analytics

3. Viral Marketing Agenda
Brain TeaserMo 12:00
Pros & Cons Of VMTu 9:00
Key Success Factors For VMWe 9:00
The Seeding StrategyTh 9:00
Final Wrap-UpTh 20:00

4. Brain Teaser
This viral marketing campaign consists of
a video that is passed along from friends
to friends
When someone receives this video there
is a 4% probability they forward it to
other friends
When someone decides to pass along the
video they send it on average to other 30
people
Is this a successful viral marketing campaign whose
audience grows exponentially or not? Why?