This presentation was designed for the step BEFORE taking the plunge into social networking. For individuals that grew up after party lines but BT (before Twitter), this puts in context the why of social media. For information, presentation tips, or a copy, contact: david@choristepartners.com

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SOCIAL NETWORKING 101
copyright 2009, david a. greenway

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today: why? who? what? how?
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“ how can I be effective/efficient when using social networking tools and not duplicate efforts.”
“ how do I identify the best tool for a specific task or problem.”
“ how can I create a little buzz about myself using these tools.”
“ i’ m not afraid of the technology, it’ s just hard to find the time to learn on my own.”
“ i don’ t get twitter.”
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DID YOU KNOW?
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WHY?
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“ In the mid- to late-1970’ s the average American entertained friends at home about fourteen
to fifteen times per year. By the late 1990’ s that figure had fallen to eight times a year, a decline
of 45 percent in barely two decades.” 1
“ Human beings can’ t help it: we need to belong. One of the most powerful of our survival mechanisms
is to be a part of a tribe, to contribute to (and take from) a group of like-minded people.” 2
1
Bowling Alone, Robert Putnam, p.98, 2Tribes, Seth Godin, p.3
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“ A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea.” 1
1
Tribes, Seth Godin
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NE D PROOF
E ?
http://sunlightfoundation.com/ - http://www.local-motors.com/ - http://www.facebook.com
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MORE?
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Facebook Reaches 200 Million
Users
APRIL 10, 2009
In a switch, older users, above college
age, are now joining fastest.
According to the company, Facebook, one of the most
popular social networking sites on the planet, added its
200 millionth user on April 8, 2009.
copyright 2009, david a. greenway

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WHO?
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Social Networking is ON LY for those who work in competitive industries, experience global pressure to do
more with less, face competition during a job search, and will benefit from an enhanced professional reputation.
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WHAT?
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Social
Blogging
Networking
Wikis MicroBlogging
Video Sharing Forums /Newsgroups
Bookmarking
Photo Sharing
/Alerts/ eeds
F
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CHANNE NOT STRATE
L, GY.
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Face-to-Face
Speaking &
Networking
Publishing
Professional Marketing
Professional and Branding Social Networking
Associations
Online
Resume
Presence
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CHANNELS
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HOW?
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conversation. community. commenting. collaborating. contribution.
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personal. authentic. transparent. frictionless.
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online reputation management
http://en.wikipedia.org/wiki/Reputation_management
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listen. plan & organize. engage. measure.
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know your raison d’ etre.
brand yourself or google will. go where your networks are.
start somewhere, anywhere. leverage technology to increase your speed.
get native. build your community.
be authentic. go above and beyond.
create content online.
be transparent.
social media do’s share value.
highlight your expertise. what’ s unique?
join the conversation (don’ t lurk).
play nice.
follow up forever.
copyright 2009, david a. greenway

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RESOURCES
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re so urce s : bo o ks t o re ad : blo gge rs t o fo llo w :
Tribes, Seth Godin http:/mashable.com/
/
Marketing to the Social Web, Larry Weber http:/chrisbrogan
/
www.wikipedia.org T New R of Marketing and P , David Scott
he ules R http:/briansolis.com/
/
www.google.com A Whole New Mind, Daniel Pink ht t p :/ / pe rso nalbrandingblo g .co m /
www.youtube.com T B
he rand C alled Y Peter Montoya
ou,
http:/www.forrester.com/
/ Groundswell/ladder.html We are Smarter T Me, Barry Libert
han
Me 2.0, Dan Schwabel
copyright 2009, david a. greenway

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copyright 2009, david a. greenway

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“ if you can’ t get out of it, get into it.”
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choristePARTNE is an employment communications and career development firm. F our individual clients
RS or
we blend career development and coaching with the services of a personal advertising agency. Our goal is to
help you become your own ‘ best’ career advisor by guiding you through a proven process to reveal, and craft,
your personal brand. We are your partner in the strategy, design, and implementation of your brand.
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THANKYOU!
david greenway - 781.913.6698 - david@ choristepartners.com
copyright 2009, david a. greenway