Contenu connexe Similaire à 6 Key Success Factors for mobile engagement (20) 1. WEBINAR: The 6 Key Factors for Successful Mobile
Engagement
November 25, 2015
2. 81% of CEOs see mobile technologies
for customer engagement as the most
strategically important in 2015
PwC's 18th Annual Global CEO Survey,
Davos World Economic Forum 2015*
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3. MOBILE: Threat VS Opportunity
Source: Elaboración propia
Time spent /
Visit
50%Audience 50%
1
# Ads
positions
5 1
MONETIZATION ≈90% ≈10%
3
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4. MOBILE: Threat VS Opportunity
“We should be building
great things that don’t
exist. Being negative is
not how we make
progress.”
Larry Page, Co-founder of Google
CREATIVITY
ENGAGEMENT
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7. How to interact
• Interruptive
• Impersonal
• Spam (useless)
• Control
• Personal
• Relevant
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10. Mobile Engagement: Key Success Factors
Value Creation
Mobile UX
Optimisation
Personalisation
Customer Journey Notifications Rewards
The 6 Key Factors for Successful Mobile
Engagement
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13. Value Creation: mCommerce
TOP functionalities
• Filter function
• Full screen product zoom
• See reviews
• Show loyalty card
• Social media sharing
• Store stock checker
• More
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17. Mobile UX Optimization: Instagram Carrousel
http://blog.business.instagram.com/post/112707530471/carousel-ads
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21. Personalization: Bespoke
The "bespoke" offers are tailored to individual users based on 'lifestyle factors' they can select ,
such as their location and areas of interest.
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22. KLM Case Study: Micro-Segmentation
Message 1, Day 1
Favourite destination vote
Message 2, After a week
Follow up
2a: a generic message, segmented by category,
to people who didn’t vote
2b: a personalized message to those who voted,
based on the preferred travel destination
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26. Customer Journey: Marketing Automation
Automate all your marketing campaigns, from the simplest welcome emails to multi-step
customer engagement programs across every channel.
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33. Rewards can be:
• Points
• Currency
• Content
Users rewarded for:
• Viewing content
• Answering questions
• Clicking through
• Downloading a content
• More Cashback
/ Points /
Content
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Reward: Real Value Exchange
Reward users for interaction with messages to gamify their engagement with the
service to increase read rates.
34. Rewards: Bank of America example
Cash back daily deal offers to monetise, engage current and new customers.
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36. Use an iadbox inbox in your app or mobile website to communicate with your
audience with un-intrusive, multi-media messaging
Capture their attention with snackable, time-filling content,
perfect for smartphones
What is iadbox?
Your Own
Content &
Competitions
Premium
Commercial
Content
Profiling &
Insight
<-> <-> <->
A visual, carousel messaging inbox
36© iadbox Holdings Ltd
37. AUDIENCE ENGAGEMENT MONETISATION
Your Content: Premium branded engagement campaigns:
What is iadbox for?
Builds loyalty and engagement rates New revenue from a premium format
Profiling & Insight: Polls & Surveys:
Fun & Competitions:
Performance campaigns: (automatic or managed by
iadbox)
37© iadbox Holdings Ltd
38. Push Notifications
In-App Messages
Personalization
Service Customization
Dynamic communications
Program messages
Server to server integration
Coupons
Gamification
Rich media composer
User Feedback Module
Feed integration
Sharing functionalities
Landing pages
Profiling
Re-targeting
Segmentation
Geo-targeting
Analytics
Real time metrics
Unlimited event tracking
The iadbox toolbox
Proven 2%-60% engagement rates & 2p-£1 per monthly active user
38© iadbox Holdings Ltd
39. 39
Try it (from your phone):
Ø www.footballfancast.com
Ø www.pronto.com.ar
Ø Or download “Scanlife” from your app store
David Hueso, COO of iadbox
+34 627 754 745
david@iadbox.com
www.iadbox.com
39© iadbox Holdings Ltd - Commercial in Confidence
