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Managing your Social Conversations,[object Object],David Duncan,[object Object]
Social Media: Fundamental Principles,[object Object],Users...,[object Object],control their own online experience,[object Object], ,[object Object],influence the experiences of others,[object Object], ,[object Object],expect brands/companies to be accessible, ,[object Object],authentic...,[object Object], ,[object Object],Consumers Rule.,[object Object]
Small to Midsize Businesses Say...,[object Object],Social Media has:,[object Object],Generated qualified leads,[object Object],Helped us rise in the search engines,[object Object],Reduced my marketing expenses,[object Object],Helped me close business,[object Object],Generated exposure for my business,[object Object],Resulted in new business partnerships,[object Object],Increased my traffic/subscribers/opt-in list,[object Object]
Managing your Social Conversations,[object Object],Social Media is social not technical,[object Object],Social Marketing starts with observing human behaviour and interacting with online communities,[object Object],It’s not about technology or the tools,[object Object],Technology simply provides the tools to facilitate the conversation,[object Object],Humanise your story by matching it to the culture and the people in the communities you are trying to reach,[object Object]
Conversations,[object Object],Conversations are trackable and are the basic ingredient,[object Object],Blog posts and comments,[object Object],Social network comments ,[object Object],Reviews,[object Object],Events and meetings,[object Object],Bookmarks,[object Object],Videos and pictures,[object Object],Tweets,[object Object],News or story aggregation,[object Object]
Why should I bother?,[object Object],The value of Networking,[object Object],Winning by sharing – openness, honesty, transparency,[object Object],Helping one another,[object Object],Do people want to know you?,[object Object],Are you a radiator or a drain?,[object Object],Not caring “what’s in it for you?”,[object Object],Connecting People,[object Object]
Demonstrate capability,[object Object],You get the relationships you deserve,[object Object],Listen and participate,[object Object],Be an expert – find conversations – find key influencers – be honest,[object Object],Do not spam – be proactive,[object Object],Do connect influencers to other influencers,[object Object],Use social bookmarks like delicious to save posts relevant to specific topics, organise content,[object Object],Record and measure conversations,[object Object]
What works ,[object Object],Tell your personal story on your profile ,[object Object],Join specific targeted groups,[object Object],Create useful content, tips, tricks, tactics,[object Object],Post your content on all groups,[object Object],Follow up on every comment,[object Object],Make friend connections with the respondents,[object Object],Comment on other discussions, be part of the community,[object Object],Invite friends to webinars,[object Object]
Word of Mouth,[object Object],Identify satisfied customers with surveys,[object Object],Collect reviews and testimonials,[object Object],Publish these on shopping or review sites, and social networks like Twitter, Facebook, and blogs,[object Object],Share promotional offers to drive leads,[object Object],Answer questions and boost confidence,[object Object],Track results,[object Object],Answer Questions on LinkedIn to build reputation,[object Object]
Social Conversations
Social Conversations
Social Media Action Plan,[object Object],You need a goal,[object Object],Write down three reason you are on the network,[object Object],Determine what actions will support each reason,[object Object],Participate,[object Object],Over 41M on LinkedIn you need to be active,[object Object],Schedule a weekly update session per network,[object Object],Add this to your calendar,[object Object],Improve your profile,[object Object],Learn from others,[object Object],Add targeted keywords and applications,[object Object]
Social Media Action Plan,[object Object],Share information and add value,[object Object],Post two articles or messages a week,[object Object],Answer three questions each week,[object Object],Recommend others as appropriate,[object Object],Build Credibility,[object Object],Try to get recommendations ,[object Object],Help others, ,[object Object],Join groups and take part,[object Object]
SMO, What is it Good For...?,[object Object]
Services Offered,[object Object],Social Network Profile creation either education or set up on various networks,[object Object],Article and press release submission,[object Object],Content creation services and optimisation,[object Object],Post some of the content pages in summary on social networks and link back,[object Object],Flag the pages on bookmark sites,[object Object],Video optimisation ,[object Object]
Any Questions?,[object Object],David Duncan,[object Object],david@wsisoutheast.co.uk,[object Object]

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