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Designing the
    Digital Experience


                                                   David Lee King
                                                 davidleeking.com
                             Topeka & Shawnee County Public Library
flickr.com/photos/tashland/259178493/
flickr.com/photos/trucolorsfly/3921501144/       what is
                                           experience?
flickr.com/photos/dragnfly78/220689303/




          American
          Girl
Three paths
to experience
          flickr.com/photos/didmyself/2354238160/
Structural
                                            Path




flickr.com/photos/gdominici/93021919/
flickr.com/photos/heyjohngreen/2570368211/
flickr.com/photos/heyjohngreen/2570368211/
Lots of planning!
Lots of planning!
 Focus Groups
Lots of planning!
 Focus Groups
  ease of use
flickr.com/photos/lulutoo/2951107695/
flickr.com/photos/deansfurniture5/2462980045/
headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
Community
Path
flickr.com/photos/rwhitlock/1422242668/
digital community
experience...
Real Conversation
Invitation
Participation
Sense of
Familiarity
Telling
our Stories
comments    youtube
               flickr
      video
                        facebook
         blogs
                                       myspace
IM reference

               tscpl.org
  participation               conversation
                 connections
flickr.com/photos/thomashawk/5741775/




Customer
      Path
http://flickr.com/photos/jamesyu/366732085/
flickr.com/photos/eole/3039602094/
sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
Digital Version?
Commonalities?
Commonalities?
Customer
                                          Journey
                                          Mapping
flickr.com/photos/thetoad01/2317084812/
flickr.com/photos/jrnoded/3340607045/
flickr.com/photos/beyondbeauty/4241128107/
flickr.com/photos/mmewuji/4386845410/
flickr.com/photos/wlscience/4200630845/
http://www.flickr.com/photos/92wardsenatorfe/3126053699/
                       flickr.com/photos/92wardsenatorfe/3126053699/
flickr.com/photos/fornal/437703236/
flickr.com/photos/picturesofthings/2437232419/
what’s next?


          flickr.com/photos/b-tal/116220689/
#1                         list en

     flickr.com/photos/
94379417@N00/4808475862/
what are
they saying
about you?
improve
your
touch points
flickr.com/photos/dbylibrary/
        2604965614/
Check This Out Now!




                 x
ask

flickr.com/photos/francois/
        404908918/




               focus
               groups
stats
http://www.flickr.com/photos/librarycommission/5041836636/




                                                              be snoopy
                                                            (just a bit)
#2 m p star t
 ju
Plan your
library eXperience
               flickr.com/photos/ocarchives/3952964087/
improve the
ordinary




              flickr.com/photos/atwj/3425610157/
improve the
ordinary




              flickr.com/photos/atwj/3425610157/
improve the
ordinary




              flickr.com/photos/pperdue/3573858061/
flickr.com/photos/pperdue/3573858061/
flickr.com/photos/pperdue/3573858061/
flickr.com/photos/poblibrary/2674563551/




      your
   process
is showing
customers first


flickr.com/photos/piet_musterd/1858568495/
#3
           pesquisaconsumo.blogspot.com/2010_04_01_archive.html




   it’s a
destina
        tion
it’s a
destina
        tion
interac
        tion
   is key
flickr.com/photos/pitel/507791613/
your
stuff
your
staff
i st en         rt
  l            st a
           m p
        ju
      it’s a
destina
           tion
flickr.com/photos/vlastula/1324331546/
flickr.com/photos/29106784@N02/2719649603/
Q&A
Time

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Designing the Digital Experience