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Outreach 2.0: the Digital Revolution of Public Relations

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David King
David King

The document discusses strategies for libraries to increase their number of Facebook fans through a $10 per day marketing campaign. It provides case studies of 7 libraries that were able to gain thousands of new fans within 28 days using this approach. The document then gives tips for libraries on creating engaging content, posting frequently, interacting with fans, and measuring the results of their Facebook marketing efforts.

BusinessDivertissement et humourTechnologie
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didn’t have to market
shift in medium
jonesboro facebook page www.facebook.com/ccjpl
Can we replicate the success? case study
Meet $10 case study
7 Libraries 28 Days + $10 Per Day 8413 New Fans the results
San Rafael Public Library 3096 Fans 497% Increase the results
Wake County Public Library 9310 Fans 274% Increase the results
Topeka & Shawnee County Public Library 10013 Fans 143% Increase the results
Chicago Public Library 21195 Fans 146% Increase the results
Dropbox ben@benbizzle.com dropbox
images, images, images
and other images
flickr.com/photos/birgerking/ 5600215736/ Facebook Best Practices
flickr.com/photos/emagic/56206868/
2 goals flickr.com/photos/angietorres/4564135455/
16% 2 goals flickr.com/photos/angietorres/4564135455/
Your team
Multiple admins
flickr.com/photos/33472412@N00/1696964330/ Set posting goals
What - Compelling Content
Be relevant to your Fans
flickr.com/photos/74998608@N00/3067514833/ Sharing!
Be there for customers
Seasonable & timely flickr.com/photos/94805433@N00/407598475/
Tell your story
How to post
Be human! flickr.com/photos/47494486@N03/5036313154/
Type like you talk flickr.com/photos/60648084@N00/2462966749/
Business casual flickr.com/photos/88913244@N00/1437012378/
flickr.com/photos/98819513@N00/5658859137/ Business casual
Think short. flickr.com/photos/28311604@N00/63694234/
Be visual. flickr.com/photos/20375052@N00/5681426/
Be visual. 36
Videos! 37
Audience participation flickr.com/photos/65304769@N05/7403731050/
Ask a question
Call to action
Let them participate
When to post? flickr.com/photos/nomadic_lass/6728580615/
Facebook at work, too! flickr.com/photos/10687935@N04/3972319375/
How many posts per day? flickr.com/photos/mentalman1369/2624654120/
Consistency! flickr.com/photos/71651012@N00/221051561/
Connect the dots flickr.com/photos/28992751@N08/3129872662/
Connect the dots
Connect the dots
Connect the dots
What to measure
flickr.com/photos/32066106@N06/5726853059/ Bigger goals…
Best Idea flickr.com/photos/stevensnodgrass/4906011803/
@benbizzle @davidleeking flickr.com/photos/jenosaur/5461377850/

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