This document provides 7 goals and 6 tips for taking a library website to the next level. The goals are to 1) create engaging content for visitors, 2) answer customer questions, 3) provide basic information, 4) staff the website with real library employees, 5) create and meet measurable goals, 6) engage with customers in places they gather online, and 7) design the website to be mobile friendly. The 6 tips are to connect with relevant content, analyze and improve the website, talk to customers, recognize that every organization is now a media company, and thank visitors.

1. Websites
at the
next level
david lee king | topeka & shawnee county public library | davidleeking.com

2. 7 weird
goals & 6
Hot Tips
!

3. Hmm...

4. end
results

5. Customers want
something to read,
.
watch, & listen to
when they visit
the library

6. Not the
real goal

7. Not the
real goal

8. Not the
real goal

9. This is the
real goal

12. provide
ebooks
ebooks
flickr.com/photos/38314728@N08/4040927469

13. you can’t
get this
ebooks
at the “real”
library! flickr.com/photos/38314728@N08/4040927469

15. flickr.com/photos/99283995@N00/4714600224
1 . create
something
for them to do

16. Customers have
questions, &
.
ask at
the library
flickr.com/photos/93482873@N00/5252737515

20. Awesome
!

23. engage

24. 2 .answer
Questions

25. flickr.com/photos/91871643@N00/4872236368
3.
Customers need
to know the
normal stuff, too.

28. provide basic info

29. provide basic info

30. provide basic info

31. provide basic info

32. 3. tell people
the normal stuff

33. Websites
.
need actual
staff!
flickr.com/photos/79053562@N00/4330136289

34. library building

35. website =
actual
work
flickr.com/photos/laughingsquid/4117760291/

36. + free
theme

38. website =
real staff
flickr.com/photos/laughingsquid/4117760291/

43. 4 .
staff the
website

44. flickr.com/photos/7amanito/3039338366/
Goals!
5.

45. library geek
: -)
goals goals
You should
be here

46. blog posts
scheduled content
# of responses
check out analytics

48. 5 .
create &
meet goals

49. reach beyond
your webbish
6.
boundaries
flickr.com/photos/39685654@N00/388012741

50. flickr.com/photos/beavis/2425374221/
go where
people gather

52. tweetup, SMC,
conference, ev
tweetup, SMC
gathering
nference, event
gatherin

54. 6. go where
people gather

55. mobile-
friendly
7.

58. designmodo.com/responsive-design-examples/

59. brainstorm
first

61. 7.
be mobile
friendly

62. 6 hot tips to take
your library
website to the
next level
flickr.com/photos/11080284@N02/6743109907/

63. mobile
again?
flickr.com/photos/35448539@N00/4773693893/

64. Connect
with Content
flickr.com/photos/30003814@N03/7796230116/

65. flickr.com/photos/smemon/5683575389/
flickr.com/photos/31288116@N02/4008216690/

66. Analyze
&
Improve

67. Talk to your Customers
flickr.com/photos/70021771@N00/277705805/

68. EC=MC
Every Company is a Media Company

69. 1 2 3
RE:why?
6 5 4

71. Thank You!
davidleeking.com