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Cooking Boomers,[object Object],Lei CAO – Souleymane GNING - Alban LEVEAU-VALLIERDavid METGE - Paul RICARD – Jean ROMAN– Olivier XUHEC Paris 2011 – Digital Business for Innovation Certificate,[object Object]
Do you think old people are a problem?,[object Object]
We think they are,[object Object],an opportunity,[object Object]
What is the best skill of your grandparents?,[object Object]
Sewing,[object Object]
Gardening,[object Object]
Cooking!,[object Object]
Remember…,[object Object]
Would you like ,[object Object],to become,[object Object],a chef ? ,[object Object]
Ask,[object Object],her !,[object Object]
Cooking Boomers - Entrepreneur Challenge
How does it work?,[object Object],$,[object Object]
Our Services,[object Object],$$$,[object Object],$,[object Object],Cook ,[object Object],& ,[object Object],Meal,[object Object],Home Cooking Courses,[object Object],Catering,[object Object],100€*,[object Object],50€*,[object Object],30€*,[object Object]
Cooking Boomers - Entrepreneur Challenge
Our Recipe to,[object Object],createa buzz,[object Object]
Cooking Boomers - Entrepreneur Challenge
+,[object Object]
Cooking Boomers - Entrepreneur Challenge
Video,[object Object]
Thank you,[object Object]
Backup,[object Object],Slides,[object Object]
Main cost is recruitment,[object Object],Granny recruitment,[object Object],Clients recruitment,[object Object]
Marketing cost (1/3),[object Object],1 - For granny recrutement:,[object Object],Price for newspaperavertisement: ,[object Object],- Les Quotidiens:  51,135€,[object Object],[object Object],(4 formats possible: Page Quadri; Page News Quadri; 1/2 Page Quadri;1/4 Page Quadri),[object Object],Source: http://www.tarifspresse.com/frmMain.aspx?pageid=9&ombrelleid=&supportid=,[object Object],Price for offline activities:,[object Object],- Campaign in old folks home:  5,000 € /time,[object Object],- Event: TV campaign / concours de cuisine  wait for further info from Olivier,[object Object]
Marketing cost (2/3),[object Object],2 - For final-client recrutement:,[object Object],a. DIY,[object Object],[object Object]
 Ad Exchange: Eg: TTC 287,04 €/month Bannière rotative grand format haut, page accueil, Dimensions 728x90 pixels,[object Object],[object Object],      10 keywords in 1st position  500 clicks/day  CPC €1.3   20,000 €/ month,[object Object],5keywords in 1st position  200 clicks/day  CPC €1.3   8,000 €/ month,[object Object],Based on Estimated data form Google Adwords,[object Object]
Marketing cost (3/3),[object Object],2 - For final-client recrutement:,[object Object],b. Outsource:,[object Object],[object Object]
SEM: 5000 € / month + 10% Commission granitee: 3keywords in 1st position+  100 clicks/day,[object Object],Warning:  those datas are all bases on click through rate, no information on convertion rate,[object Object]
Revenues ,[object Object],50% +                       +,[object Object]
Maïtube Production Costs,[object Object],  Production costs for every monthly Maïtube cooking competition.,[object Object]
Iphone/ipadapp,[object Object]

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Cooking Boomers - Entrepreneur Challenge