This is a two-part presentation made at the Museum & Gallery Services (Queensland) Networking event in December 2009. The first part outlines the rationale for the Queensland Museum contributing a small selection of high quality, copyright free social history photographs to Wikimedia as a first step towards developing a digitisation strategy. This is the first contribution made to Wikimedia by any Australian cultural heritage organisation with many mutual benefits arising. The second part demonstrates the use of NING as a social media platform for museum professionals to engage with and to share ideas.