Pull | Experience Design

CAPABILITIES
PRESENTATION
September 2012

Contents

Introduction
Brands We've Helped
Services
Our Methodology
Process Samples
Success Stories
Leadership Bios

© 2012 Pull Media LLC. All rights reserved. 2

Introduction

At Pull, we help businesses develop highly
effective digital products and services.

We combine research and creativity to design
powerful applications people love to use.

We work on projects large and small from
desktop software to websites and mobile apps.


Brands We've Helped


Services

Digital Brand Strategy
Generative Studies / User Research
Persona and Mental Models Development
User Experience (UX) Strategy
Information Architecture
Content Development
Interaction Design (Features and Behavior)
User Interface (UI) Design (Detailed Visual Design)
Animation, Video Design and Production
Rapid Prototyping and User Testing
UI Architecture - HTML/CSS, HTML5/CSS3, Ajax, Js, iOS, Android.


Our Methodology
At Pull we use our
generative research
process to gather unique
insights.

We then synthesize our
findings through our
creative process to design
highly effective interactive
media that connects with
users in relevant and
powerful ways.


Audit and Research Concept Development

Gather Insights Synthesize Findings

Assessment Interaction Design

Test and Measure Align Design with User


Audit and Research
After gathering detailed requirements ■ Requirements Gathering
from business stakeholders, we conduct ■ Stakeholder Interviews
generative studies to gather insights from ■ Design Audit
your customers or end-users. ■ Technology Audit

This step is crucial in designing ■ Customer Journey Mapping
applications that are relevant, intuitive ■ Generative Research
and inviting to your users. ■ Non-Directed User
Interviews
However, if you have already conducted ■ Contextual Observations
your own research. No problem, we'll
simply validate your findings and
promptly move on to the next phase.


UX Concept Development
Simply put, your UX strategy is your ■ UX Strategy Brief
digital brand. ■ Conceptual Development
■ Mental Models
Your UX strategy is defined by what ■ Technology Brief
users can do, how they do it and what it ■ Information Architecture
feels like to them. ■ Content Development
■ Concept Boards
We synthesize our research findings to
develop innovative solutions that engage
users to more quickly adopt, more readily
convert, more frequently use your
application, as well as find it intuitive and
easy to use.


Interaction Design
A great idea, poorly executed, becomes ■ Interaction Design
a poor experience for the user, no matter ■ Animation and Video Design
how well targeted the strategy. ■ User Interface Design
■ Touch Interface Design
At Pull we excel at translating concepts ■ Graphic Design
into expertly executed digital products ■ High Fidelity Prototyping
that are polished and beautiful. ■ UI Technical Architecture
Applications that fulfill the strategic
promise of a better user experience.

Our extensive knowledge of interaction
design best practices, principles and
techniques produces highly inviting and
intuitive applications.


Assessment
Our user testing keeps us honest. ■ Heuristic Analysis
(And on our toes.) ■ Stakeholder Walk-Throughs
■ User Walk-Throughs
We do on occasion miss the mark. ■ Observation
Design is not a perfect science. When ■ Quantitative Testing
that happens we're lucky we've built a
highly flexible process that allows us to
adjust the design easily and with minimal
disruption to the production process.

This is why we are proponents of the
"test early and test often" approach, also
referred to as agile design.


Process Samples
At Pull we adapt and
customize our process to
fit your needs.

While some projects
require an extensive
technical design process
combined with a rather
succinct creative
exercise, others are just
the opposite.

In addition our work flow
is agile and enables fast
design sprints that are
well suited to a rapid
application development
environment.


Non-Directed Interviews
Our user interview process is
based on generative research
that focuses on what users
actually do.

Our open-ended yet moderated
interview model enables us to
discover unarticulated needs.

This approach also provides a
much better window into how
users understand their goals on
their own terms.

Sample of a prompts sheet for a non-directed interview.


Mental Models
We develop mental models
from the data we gathered
during our user interviews.

Mental model towers are used
to prioritize and later align user
defined tasks, with the
application's functionality.

This is a powerful tool to help
define user-centric content or
functionality maps and begin
the tasks analysis process from
the user's angle.

Sample of a mental space sheet with mental model towers as part of a
customer service application user study.


Conceptual and Creative Development
At Pull the word creative has a
broad meaning. When we say
creative we don't just mean
content creation and visual
design.

Our creative process is also
about inventing new forms,
features or functionality in
direct response to our research
findings.

Concepts and user experience ideas from sketch to polished concept boards.


Content Development
Sometimes a good story needs
to be told.

At Pull we have multiple years
of agency experience and
know-how to craft the right
message, use the right tonality
and thread a captivating
interactive story together.

In addition, our copywriters
know how to make dry and
verbose technical content
consumable on digital devices.


Application or Site Maps
Application or site maps offer a
holistic view of the content and
hierarchy with simple boxes
representing individual
screens/pages or chunks of
content.


Use Case Flow Diagrams
Mapping out use case flows with
descriptive diagrams that tie the
user interface elements to
specific functions is a great way
to quickly and efficiently
communicate design solutions
to stakeholders.


High Fidelity Prototyping
Our prototyping process starts
with sketched diagrams that are
intentionally unpolished so we
can more quickly test layouts
and flows.

These sketches actually are
interactive digital prototypes
that allow for early testing.

We then move on to applying
the style and detailed design for
further user acceptance and
performance testing.


UI Technical Architecture
Interaction design begets a
deep knowledge of technology.

Our design approach
incorporates UI architecture
best practices early in the
process and follows through
with expert and pixel accurate
code development.

Front-end code development
can happen in parallel to our
prototyping process so there is
no loss of time.


Success Stories
Whether it's a sales increase of
80% with an Ecommerce
website, creating a viral
sensation, or registering
momentous user adoption for a
desktop application, we have
often produced results beyond
expectations.


WAAW
Social Commerce Platform POC
Social media as
commerce enabler.

We designed a fully
defined POC for the
integration of social
media and
entertainment into an
e-commerce platform.

A digital customer
experience concept
for one of Europe's
largest loyalty
program groups. The
board unanimously
approved the concept
for production.


Southwest Airlines
Customer Experience Communication Microsite
Southwest Airlines
needed to effectively
communicate their
new boarding
process.

We created a
microsite full of fun
interactions that
“dummied” down the
dry subject matter and
executed it in pure
Southwest style.

The program was so
successful, it created
a customer buzz on
Southwest's blog and
fan letters were sent
specifically praising
this effort.


JPMorgan Chase & Co.
RecruitU Smartphone App
We created a series of
mobile apps for
JPMC's Human
Resources division
specifically targeted to
a collegiate audience.

The apps have been
well received within
JPMC's recruitment
stakeholder
community as a
positive step forward
to position JPMC as a
technology leader in
addition to helping
with their recruiting
efforts.


JPMorgan Chase & Co.
Campus Recruiting iPad App
This iPad app was
designed to be used
by recruiters while
interacting with
prospects.

The recruiters have all
been very enthusiastic
about the approach
and welcomed having
such an engaging tool
to help accelerate
their recruitment
efforts.


Essilor
Definity Lenses B2B Marketing Mobile App
Essilor wanted a
creative tool to help
eye care professionals
educate their patients
in the unique features
of its Definity lens.

We developed an
engaging and fun
smartphone app to
powerfully illustrate
the Definity Lens
competitive
advantage. The app
has garnered very
positive response
from its target
audience.


Essilor
Optical Lab Management Application
Essilor needed to
overhaul their outdated
green-screen lab
management software.

We conducted extensive
user research that
uncovered great
opportunities for
significant UX
advancements.

The application is
garnering major support
from the user community
and has been
unanimously approved by
Essilor's advisory board.


QRS Music
E-Commerce
QRS Music's online retail
platform handles a large
variety of product
categories.

From electronics, to
piano parts and music
CDs with more than
10,000 individual product
SKUs.

Our design improved
online merchandising
dramatically and our
improved UX with
streamlined shopping
and optimized checkout
yielded an 80%+
increase in conversions.


HCA
HeartOne Heart Health Promotion and Education
A heart health outreach
effort developed for the
HCA group of nine
Dallas area hospitals.

The website focuses on
a highly engaging and
entertaining approach to
heart health education
with the use of
interactive video hosts
who respond to user
input during online
surveys and fun
quizzes.

The website received a
75% highest score
approval through an
independent study.


HCA / Medical Center of Plano
Scoliosis Center Informational Website
Medical Center of Plano
needed to effectively
position their new
Scoliosis Center back
surgery practice.

We developed a highly
engaging and
interactive website with
many educational
features.

The website was
extremely effective at
generating interest as
hundreds of phone
inquiries came through
during the initial launch
period.


Alpheus Communications
Corporate Website
Alpheus needed to
update their online
presence with a more
engaging website that
reflected their stature
in the marketplace.

Our conversion-driven
user experience
approach has resulted
in a sharp increase in
web generated
inquiries.


Design Leadership
David Moskovic
David, Pull's Design Director and Principal is a
recognized and published digital customer
experience and UX thought leader.

A creative technologist with a keen sense for
design solutions that deliver on strategy, David
has close to two decades experience designing
and producing innovative applications.

Over the years, David has accumulated a long
track record of successful and award-winning
digital media programs for some of the world’s
largest organizations.


Client Services Leadership
Kelly Moskovic
Kelly, Pull's Client Development Director and
Principal is a seasoned media professional with
a passion for superior client relationships.

With a background in traditional media Kelly has
worked for some of the world's largest multi-
media conglomerates in their radio and cable
television divisions (AT&T, CBS, Gannett, Time
Warner) creating media marketing solutions for
some of the world's biggest brands (Anheuser-
Busch, Coca-Cola, Macy's, McDonald's and
Oscar Meyer) as well as regional and local
businesses.


THANK YOU!

David Moskovic
davidmoskovic@pull-media.com
214 228 7655

Pull Media LLC / PULL Experience Design
6060 N Central Expy Ste 560
Dallas TX 75206


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