The Have A Plan Song

The Chapter 8 Gong Show

Plan:
* Introduce concept
* Establish new norm
* Execute concept

Object 1

http://www.lsjunction.com/midi/yellowr.mid

Introduce Concept
Dave is going to sing his composition, “The Business Plan Song”

The entire class will sing along, at least on the chorus.

Harmonization is welcome if you are so moved.

Singing together as a class

what could be nicer?

establish sing-along as norm

In order for the sing-along to work, everyone needs to
learn the chorus. Singing ability is not required: we're not
cutting a record here, just experimenting with a feel-good
classroom technique.

Have a plan
Have a plan
Have a plan
Have a plan
To succeed, you've got to have a plan.

Likable Ike said a battle plan
is worthless through and through
but the planning process
is a worthwhile thing to do

These words are true in business
as they were in world war two

To succeed, you've got to have a plan

CHORUS

Section 8.1: Two types of ventures

Independent ventures
are up to me or you

Meanwhile corporate ventures
are controlled by the man

Whatever kind of venture
here is what you do

To succeed, you've got to have a plan

CHORUS

The independent venture
has flexibility
but with few resources
unless you're rich filthy

An internal corporate venture
offers little choice
but has strength of experience
the guiding elder voice

Whatever kind's your venture
here's a five-step trick
to impress potential stakeholders
you're competent and slick

STEP ONE

First you must identify
an opportunity

Then describe a vision
that everyone will see

Build a team of buddies
with strong synergy

who will help
to execute the plan

CHORUS

STEP ONE, CONTINUED

Your value proposition
must make perfect sense

to drive your business model
so it will pay your rent

discuss all the ideas
polish out the dents

then you're ready for step 2

CHORUS

STEP TWO

Narrow down the concept
talk feasibility

write a mission statement and
a C-suite summary

Study the idea and
list contingencies

draft the outline of your plan

CHORUS

STEPS THREE AND FOUR

Now you do the numbers and
choose a legal org

project your full expenditures
into years three and four

Who all will you hire and
where will each one sit

These things must be listed in your plan

CHORUS

STEP FIVE

When you find investors
you're part of the machine

although at the beginning
you will be lean and mean

Hire the best people
who will work as best they can

when you launch
the venture in your plan

CHORUS

SECTION 8.2: NOT-FOR-PROFIT ORGANIZATIONS

Consider for completeness
the case of NFPs

Mission is the bottom line
for these hard-working saints

To keep the plowback ratio
at one hundred percent

non-profits, also must have plans

CHORUS

SECTION 8.3: THE FAMILY-OWNED BUSINESS

In a family business
you can trust your team

you can train the future from
when it's young and green

With focus on the longer term
you'll eat while others starve

still, it helps to have a plan

CHORUS

SECTION 8.4: FRANCHISES The DSO associates
are each on their own
The franchisee buys into
a system known to work You can sell cosmetics
They will turn a profit just take out a small loan
if they're not a total jerk and be part of someone else's plan

The franchisor and the franschisee CHORUS
reduce each other's risk
The brand spreads to new markets
at a pace that can be brisk

Another kind of franchisor
is called a D.S.O.
(which stands for “Direct
Selling Organization.”)

Now we're going to change the norm again.

From here on, the chorus will be

In your plan
In your plan
In your plan
In your plan
When you write your successful business plan

SECTION 8.5: CLUSTER DYNAMICS

To locate in a cluster
is a solid tip

co-petition synergies
will surely raise your ship

So move to California when
your software needs some zip

Location should be mentioned in your plan

CHORUS

Section 8.6: The Socially Responsible Firm
(Social, Economic, and Natural capital)

The social entrepreneur has
the greater good at heart
Considering the triple bottom line
is eminently smart

Before you mention trickle-down
and laugh me out the door
there are huge opportunities
in servicing the poor

So draft a triple vision and
determine where you stand
In the words of our mentors Byers and Dorf
“An explicit statement of
a new firm's strategy for
acting responsibly
may be an appropriate part of a business plan”

CHORUS

SECTION 8.7: IMITATION

When there is more market than
the existing players serve

Try some imitation
if you have the nerve

Provide a slight improvement
a differentiating twist

Don't copy all the details
Do copy the gist

Mention the competition's
success in your plan
When you write your imitator's plan

CHORUS

SECTION 8.8 BUILDING A NEW BUSINESS

Of these twelve components
figure eight point four's composed

Each one is important
to make your business grow

Some pieces may be deferred
others are needed now

so answer lots of questions
about what and when and how

CHORUS

RELATING FIGURE 8.5
TO INDUSTRY CONTEXT
To your kind investor
your venture's a product too

Your industry is in a stage
like a stage of a product's use

Demand for an industry's product
goes through stages too

Your business will consume
some market demand
How much depends on your performance
in marketplace land

You can't see the future but nobody can, so:
Describe the stage of your industry in your plan

CHORUS

SECTION 8.9: THE BUSINESS PLAN

on page one eighty seven of
Once an opportunity is chosen
your shiny new textbook
attractive and feasible
is a laundry list of pieces
You must then write a business plan
go ahead and look
completely free of bull
Your plan will serve to introduce
There are many ways to write plans
the concept and your thoughts
an example of the art
To those who will appear to help
should include a few words
the concern you have wrought
on every single part

Remember to be flexible
and change your business plan

New opportunities may appear
while you're riding in a van

The plan reflects a moment
as well as it can

Don't be afraid to update the plan
Update the plan
Update the plan
Update the plan
Update the plan
Regularly update the plan

THE END:

I am David Nicol
I hope you liked my song

Now would be a good time
for a judge to bang the gong

Fear not your tuesday evening
moving from bad to worse

Our answers to your questions
will not be sung in verse

There's a yellow rose in Texas, that I am going to see,
Nobody else could miss her, not half as much as me.
She cried so when I left her, it like to broke my heart,
And if I ever find her, we nevermore will part.

She's the sweetest little rosebud that Texas ever knew,
Her eyes are bright as diamonds, they sparkle like the dew;
You may talk about your Clementine, and sing of Rosalee,
But the yellow rose of Texas is the only girl for me.

When the Rio Grande is flowing, the starry skies are bright,
She walks along the river in the quiet summer night:
I know that she remembers, when we parted long ago,
I promise to return again, and not to leave her so.

But the yellow rose of Texas is the only girl for me.

Oh now I'm going to find her, for my heart is full of woe,
And we'll sing the songs together, that we sung so long ago
We'll play the banjo gaily, and we'll sing the songs of yore,
And the yellow rose of Texas shall be mine forevermore.

But the yellow rose of Texas is the only girl for me

Verse:

Out from the wide Pacific to the broad Atlantic shore
She climbs the flowery mountains, over hills and by the shore
Although she's tall and handsome and she's known quite well by all
She's a regular combination, the Wabash Cannonball.

Verse:

Oh the Eastern states are dandy, so the Western people say
Chicago, Rock Island, St. Louis by the way
To the lakes of Minnesota where the rippling waters fall
No chances to be taken on the Wabash Cannonball.

Chorus:

Oh, listen to the jingle, the rumble and the roar
As she glides along the woodland, over hills and by the shore
She climbs the flowery mountains, hear the merry hobo squall
As she glides along the woodland, the Wabash Cannonball.

Verse:

Oh, here's old daddy Cleaton, let his name forever be
And long be remembered in the courts of Tennessee
For he is a good old rounder 'til the curtain round him fall
He'll be carried back to victory on the Wabash Cannonball.

Verse:

I have rode the I.C. Limited, also the Royal Blue
Across the Eastern counties on Elkhorn Number Two
I have rode these highball trains from coast to coast that's all
But I have found no equal to the Wabash Cannonball.

Chorus:

Oh, listen to the jingle, the rumble and the roar
As she glides along the woodland, over hills and by the shore
She climbs the flowery mountains, hear the merry hobo squall
As she glides along the woodland, the Wabash Cannonball.

THANK YOU FOR
YOUR COOPERATION

QUESTION AND
ANSWER TIME
Object 4

http://www.k-state.edu/band/KSUMB/media/wabash.mp3

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