1. How NASA is using
Twitter and Social
Media to Tell its Story
David Parmet
#140ConfHV
2. Sec. 203. (a) The Administration, in
order to carry out the purpose of
this Act, shall
(3) provide for the widest practicable
and appropriate dissemination of
information concerning its activities.
20. If you follow one
Twitter account....
follow @NASATweetup
21. Spend your own money to travel to Florida during its
least pleasant season, bum a ride to a rented house split
with strangers, and wake up on a couch before dawn
multiple days in a row. That's no vacation - unless NASA
requests your company.
http://www.readwriteweb.com/enterprise/2011/07/-
spend-your-own-money.php
22.
23.
24.
25.
26. @NASATweetup
• #NASATweetup has been used over 200,000 times
• Attendees of the STS 134 Tweetup had more than 3
million combined followers
• 700 Twitter users have attended 5 Shuttle launches
• There are 24,000+ photos on Flickr tagged
“nasatweetup”
• NASATweetup Alumni Group on Facebook has nearly
600 members
This is a story about how social media is being used to tell an important story - the story of human exploration of the solar system\n
\n
11 years after launch of Sputnik and 8 years after Yuri Gagarin\n
\n
\n
STS 135 Atlantis July 8 2011\nMore than 500 individuals from 35 nations have been in space\n
ISS - continually staffed for 11 years. \n
\n
Mars Curiosity Rover - to be launched this Fall\n\n
Titan!\n
Vesta\n
\n
\n
NASA lost the story.... The Moon landing was a great story but routine exploration - living and working in space - isn’t as compelling. NASA is now using different social media streams to tell its story\n\n
The big issue is how to explain the big complex sciency stuff so that folks like us can understand and share in the enthusiasm\n
In many ways, NASA has engaged with the space enthusiast audience in a way to leverage them to influence the larger public and congress. NASATweetups is one example....\n\n
\n
\n
DoD only has 114,000 likes...\n
\n
\n
\n
\n
\n
\n
sts 135 generated 2,000 photos on flickr\nIt’s been effective from a numerical standpoint but also in reaching many audiences that NASA wants to engage\n\n\n
\n
\n
Astronauts are sending pictures directly to the public via Twitpic without going through NASA PAO\n
First check-in in space. Can now get this badge by following NASA on Foursquare and visiting KSC or NASM\n
