1. “How to Find the
Best Companies to
Work For, Even if
They're Not Hiring”
by David E. Perry and Kevin Donlin

2. Definitions
Guerrilla = Unconventional
In doubt? Try the opposite
Marketing =
Finding and selling
Marketing 101 is Job Search 401!

3. Overview
1. Look For Employers First
2. Use LinkedIn To Research
3. Ask Around
4. Drive Around
5. Look Around

4. Look For Employers First
Because the right job
with the wrong employer …
is the WRONG job

5. Use LinkedIn To Research
Find one happily employed person on
LinkedIn. Then find out …
1. Is current employer attractive?
2. Are prior employers attractive?
3. Do the same for their co-workers
4. Look for clients, vendors, competitors
5. Research employers to vet them
6. Repeat until you get to 20

6. Ask Around
Fact: You can’t get hired by a computer.
Fact: You will get hired by a person.
The more people who know what you’re
looking for, the faster you will get hired.
Task: Call the 5 most-connected people
you know. Ask, “What companies do you
admire in INSERT INDUSTRY NAME?”

7. Drive Around
Fact: You live near a small business.
Fact: 70-80% of jobs are created by
small businesses.
Task: Drive around town to find 10-20
potential small-business employers.

8. Drive Around
Task: Google potential employers.
 Are they growing? Reputable?
 Who are their competitors, vendors,
and clients? Add to your list!

9. Look Around
Fact: Many good employers are
featured in local business journal.
Task: Read to find the following:
 Who is advertising?
 Who’s in the news re: new products,
services, contracts, clients, employees?

10. Guerrilla Job Search Tactics
Caught on Video…