Whether you're looking to get hired, or you're looking for A+ talent, you want to be seen as or want to be looking for super users. The 8 ½ x 11 paper resume has no more future in the age of social media. Be seen as a super user by attaching yourself to a brand and/or industry. Create, share, and build relationships with industry members and other super users. Super users are highly visible. Look for them. They're an excellent source for marketing, staffing, business development, and more. This 14 minute live presentation given at the Dice event at The Computer History Museum in Mountain View, CA explains the super user model and gives examples of how companies have found, built relationships with, and hired super users.