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WAL-MART CASE ANALYSIS Neha Ajmani Kristen Karas David Spencer Michael Talplacido
MARKET TRENDS ,[object Object],[object Object],[object Object],[object Object]
COMPETITIVE ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WAL-MART STRATEGY ,[object Object],[object Object],[object Object]
TARGET MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONSUMER INSIGHTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POSITIONING ,[object Object]
360 DEGREE ENTERTAINMENT INTEGRATION OF TACTICS
WAL-MART.COM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MUSIC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MUSIC ,[object Object],[object Object],[object Object]
BLU-RAY ,[object Object],[object Object],[object Object],[object Object],[object Object]
WAL-MART APPLICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MOMMY BLOGGERS ,[object Object],[object Object],[object Object],[object Object],[object Object]
AN IN-STORE EXPERIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]
MAKE IT MOM FRIENDLY ,[object Object],[object Object],[object Object],[object Object]
MAKE IT KID FRIENDLY ,[object Object],[object Object],[object Object],[object Object],[object Object]
AID DIGITAL CONVERSION ,[object Object],[object Object]
U-VERSE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ELEVATOR PITCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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