How to do tech product sreencasts

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David Strom

This is a lecture that I am giving in October 2011 at Syracuse University.

Technologie

Tech Product Reviews David Strom david@strom.com 310 857 6867 @dstrom (Twitter)

Strom of the past Editorial management positions:

Repeat business from Symantec, McAfee, BlueCoat, Alpha Software, Tune Up, and others!

Reposted at TomsITPro.com and a few other places,[object Object]

Think visually about what the end process will generate

Can write your narration and speak clearly, or have someone else read it for you

Understand the video and audio editing tools,[object Object]

It is catching on http://www.youtube.com/watch?v=oVahA1ZMgP0

Sound quality matters, too ,[object Object]

Prepare a script but don’t sound like you are reading from it,[object Object]

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How to do tech product sreencasts

1. Tech Product Reviews David Strom david@strom.com 310 857 6867 @dstrom (Twitter)

2. Strom of the past Editorial management positions:

3. The Old “Big Five” Tech Pubs

4. The New “Big Five” Tech Pubs

5. THE FUTURE: SCREENCAST PRODUCT REVIEWS

7. > 185,000 views on 20 different sites

8. Repeat business from Symantec, McAfee, BlueCoat, Alpha Software, Tune Up, and others!

10. Think visually about what the end process will generate

11. “Visual storytelling”

12. Can write your narration and speak clearly, or have someone else read it for you

13.

14. Today's tools

15.

16. audacity.sourceforge.net audio editing

17. techsmith.com/camtasia video editing

18. Wistia.com video embedding

19. Tubemogul.com posting

20. Wordpress.com blogToday’s tools

21. It is catching on http://www.youtube.com/watch?v=oVahA1ZMgP0

22. Hour-long tutorial

23. Sound editing isn’t that hard!

24.

25. Synchronize with visuals

26.

27. Write a script, use static screen shots

28. Record the audio track

29. Match to visuals

30. Produce the video

31.

32. Many network-centric products are designed for >1280x1024

33.

34. But there are lots of other places too!

35.

36. How much of it is how-to vs. just general interviews?

37.

38.

39. Others have lots of action, activity, and jumping around screen to screen

40.

41.

42. A video on “applications visibility” looked at how to use WAN optimization products to examine what is going on over your network

43. Another for Symantec called “Stop Buying Storage” looked at deduplication features

44.

45. It isn’t always about “going viral”

46.

47. Snappy titles help

48.

Notes de l'éditeur

http://www.youtube.com/watch?v=oVahA1ZMgP0&feature=player_embedded
http://www.codeschool.com/code_tv/screencasting
Best sites: VideoJug.com, 5min.com, and Viddler.com -- the Backup Exec video got 700 views from these three sites in two weeks alone

How to do tech product sreencasts

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Notes de l'éditeur