The document is a presentation by David Szostak on web and social media strategies. It discusses Diamond Strategies LLC, a marketing consulting firm, and their services including brand management, marketing, multimedia production, and web and social media strategies. It outlines why leveraging social media is important for getting to know customers and influencing them. The presentation then details specific social media platforms like websites, blogs, Facebook, LinkedIn, and YouTube and strategies for using each one, such as posting weekly blog content and sharing favorites. Potential pitfalls of social media are also presented.
Fordham -How effective decision-making is within the IT department - Analysis...
Web and Social Media Strategies
1. Web and Social Media Strategies
Presented by:
David Szostak – Owner / Principal Consultant
April 16, 2010
2. Diamond Strategies LLC
Diamond Strategies LLC is a marketing and business
management consulting firm for small-to-medium companies.
• Founded in 2009
• Over 12 years of domain expertise in B2B and B2C high-tech
industries
• Multifaceted marketing services:
– Brand management
– Corporate marketing and product management
– Multimedia production
– Web and social media strategies
4. Why Leverage Social Media?
• Getting to know your industry/constituents
• Influencing customers as citizens
• Getting your brand and work out there
Presented by David Szostak
5. How important are these Web tools, really?
THE
CONVERSATION
PRISM
Brought to you by
Brian Solis & JESS3
theconversationprism.com
15. 10 Things Social Media Can’t Do
1. Substitute for marketing strategy
2. Succeed without top management buy-in
3. Be viewed as a short-term project
4. Produce meaningful, measurable results quickly
5. Be done in-house by the vast majority of companies
6. Provide a quick fix to the bottom line or a tarnished reputation
7. Be done without a realistic budget
8. Guarantee sales or influence
9. Be done by “kids” who “understand social innately”
10. Replace public relations and press (corporate marketing)
B.L. Ochman – Marketing strategist and blogger
http://www.whatsnextblog.com
Presented by David Szostak
16. Contact Us
To learn more about Diamond Strategies LLC
marketing and consulting services, please
contact us at:
info@diamond-strategies.com
773.849.9333
www.diamond-strategies.com
Getting to know your industry/constituents
Press releases don’t work the way they use to
Influencing customers as citizens
View the behavior of your customers
Getting your good work out there
Trigger a viral chain reaction of interest