North American Capsule Endoscopes Devices Market is bound to grow at a CAGR of 13.8% by 2018

North American Capsule Endoscopes Devices Market
MicroMarketMonitor
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Published: October 2014
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Capsule endoscopy is a painless and convenient procedure to take pictures of the internal
digestive tract. The capsule endoscope is a tiny wireless camera which involves use of a video
capsule (which is swallowed) to take photographs of the insides of the esophagus, stomach,
and small intestine for proper diagnosis. This technology is gaining acceptance and momentum
as it is painless, non-sedative, and easy to be administered process avoiding exposure to
potentially harmful radiation.
The North American Capsule Endoscopes Devices Market accounts for the largest share of the
capsule endoscopy devices market globally. The market value was pegged at $495.4 million in
2012 and is expected to grow at a CAGR of 13.8% from 2013 to 2018. The market is mainly
driven by favorable reimbursements policies in U.S., technological advancements and influx of
new players in the market, and increasing prevalence/incidence of diseases requiring
endoscopy procedures.
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The report “North American capsule Endoscopy Devices Market Forecast, 2012-2018”, analyzes
the market as per the major applications it is used for. The Laparoscopy and gastro-intestinal
endoscopy procedures are topping the application market of capsule endoscopy as a
procedure. With a market value of $124.0 million and $116.5 million in 2013, the Laparoscopy
and gastro-intestinal endoscopy have been contributing 22.1% and 20.8% share to total North
American capsule endoscopy devices market for the same year. All the applications’ segment
experienced a positive growth with an increased awareness of patients and physicians towards
the usage and reception of new endoscopy technologies due to the numerous advantages
offered by these devices.
Some of the capsule endoscopes available in the market are Olympus ENDOCAPSULE (Olympus
Medical Systems Corporation), PillCam (Given Imaging Ltd.), and MiroCam (IntroMedic Co.,
Ltd.) New players entered in the market are IntroMedic Co., Ltd., and Mu Ltd. with FDA
approval of the products.
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A boost in demand for endoscopes is anticipated in North America due to passage of
healthcare reform bill in the year 2010. The new healthcare reform will expand healthcare
coverage to millions to Americans. This would in turn result in increase in the number of
patients visiting Gastrointestinal (GI) specialist offices. The preference for capsule endoscopy
has increased because patients demand for minimally invasive surgeries. Endoscopic
procedures are low-risk procedures and are easily covered by health insurance. A pivotal factor
that propels the growth of the endoscopy market is the rapid rise in the number of elderly
people who are prone to orthopedic, gastrointestinal, and ophthalmic, cancer, and other
diseases. According to the World Health Organization (WHO), between 2000 and 2050, the
proportion of the world's population that is aged 60 years will double from 11% to 22%. This
aging population is the main end-user of knee-hip implants, bariatric surgeries, gastrointestinal
endoscopy, and colonoscopy procedures. With the growing number of elderly people, age-related
ailments are also expected to rise sharply, thus propelling the demand and
consumption of endoscopy devices.

The report provides an extensive competitive landscaping of companies operating in this
market. The key players of the market covered in the report are Stryker Corporation, Ethicon
Endo-Surgery, Inc., Olympus Corporation, Covidien Plc, Boston Scientific, Arthrex, Inc., Smiths
Group, Aesculap, Inc., Karl Storz, ConMed, Richard Wolf GmbH, HOYA CORPORATION, and
Fujifilm Holdings Corporation.
This report also includes the market share, value chain analyses, and market metrics such as
drivers, restraints and upcoming opportunities in the market. The details of the segment and
country-specific shares (U.S., Canada, Mexico) , news and deals, M&A, segment-specific
pipeline products, product approvals, and product recalls of the major companies is also
covered in the report.
Customization Options :
Along with the market data, you can also customize MMM assessments that meet your
company’s specific needs. Customize to get comprehensive industry standard and deep-dive
analysis of the following parameters:

Product Analysis
Usage pattern (in-depth trend analysis) of products (segment-wise)
Product matrix which gives a detailed comparison of product portfolio of each company
mapped at country and sub-segment level
End-user adoption rate analysis of the products (segment and country wise)
Epidemiology Data
Country-specific prevalence and patient pool of cancer, gastrointestinal tract disorders, gastro
esophageal reflux disorder (GERD), gynecological disorders.
Disease progression (pattern analysis)
Procedure Volume Data
Different types of capsule endoscopy procedures performed annually in North America tracked
till sub-segment level.
Number of abdominal, gastro intestinal, gynecology, large and small intestinal procedures
performed by endoscopy in North America.

Pricing Trends
Cost Analysis of capsule endoscopes in North America.
Procedural investments in North America for abdominal, gastro intestinal, gynecological, and large and
small intestinal endoscopy.
Competitive Intelligence
The company share analysis of the top players of the market in the region.
The crucial developments and strategies of companies inculcating in their portfolio.
Table of Contents
1 Introduction
1.1 Objective of the study
1.2 Market Definition and Scope of the study
1.3 Markets Covered
1.4 Stakeholders
2 Research Methodology
2.1 Integrated Ecosystem of Nitrogenous Fertilizers
2.2 Arriving At Nitrogenous Fertilizers Market Size

2.3 Top Down Approach
2.4 Bottom-Up Approach
2.5 Demand (Consumption) Side Analysis
2.6 Macro indicators
2.7 Assumptions
3 Executive Summary
4 Market Overview
4.1 Introduction
4.2 Parent Market Comparison
4.3 Drivers And Inhibitors For Nitrogenous Fertilizers Market
4.4 Demand Side Analysis
4.5 Vendor Side Analysis
5 Macro Indicator
6 Global Sub Markets
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North American Capsule Endoscopes Devices Market is bound to grow at a CAGR of 13.8% by 2018

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North American Capsule Endoscopes Devices Market is bound to grow at a CAGR of 13.8% by 2018