A Keynote I prepared for the Indonesia's Citra Pariwara 2011. It's the biggest annual Advertising and Communication Awards Event. The topic i shared is about Digital Content Marketing, as complementary and new mix of their Digital Strategy. Some of the content I sourced it from: ContentCurationMarketing.com ; Excerpt from Helge Tenn, Kurat, Greg Verdino's Slides on "What is Content" which offers great thoughts and ideas, and as well Alchemy Content.

3. why content
strategy matters?
how to approach
CONTENT CURATION
case studies

4. THERE’S A
SHIFT IN THE WAY
PEOPLE CONSUME
INFORMATION & MEDIA
BEHAVIOR

5. Previously Digital was all about
Rich Media and Customer
Participations (Web 2.0)

6. NOW ideas
Helge Tenn

7. “We are not in the business of supporting media
industry, we are in the business of CONNECTING with
our customers” - Trevor Edwards, Nike Sr. VP Branding

8. people are getting annoyed by interruption
And get better avoiding it
technology allow new opportunity

9. PEOPLE WANT TO ENGAGE...
With Each Other with you With Each Other
ABOUT you

10. 5
............
Implementations
Content Strategy
for
Digital

11. who & where are they?
how / where they
consume
how/ where they
engage #1
............
Learn Your
Audience

12. #2
............
Add Value, Honest,
& Authentic

13. #3
............
Encourage
Conversation
& Sharing

14. monitor and curate
topic/ content
Ready to react
#4
............
Update Regularly,
Dedicated
Team

15. what content?
Infographics How-To Best Practice Guides
Videos Presentation Slides Downloadable
Images, FAQ Rewrite Articles
Pictures

16. what content?
CONSUMABLE
INTERACTIVE
CURRENT
RELEVANT

18. #5
............
Integrated

19. http://www.eastwestpr.tv/production-services/

20. content curation

21. content curation
The act of discovering,
gathering, and presenting
digital content that surrounds
specific subject matter.

23. 6
reasons why curation
solve content needs
1. 2. 3.
Connect
Added Thought Brands w/
Value Leadership Customers
4. 5.
More Time
6.
for Original
Monetary Support
Content Savings Documentation
ContentCurationMarketing.com

24. CASE%%%%STUDY%%

25. CONTENT SPARKS
“CONVERSATION”
BECOMES CONTENT

31. 4 types of content marketing
1. HOT STORY 2. HOT TOPIC
Curated Content/ Post on Selection of particular hottest trend,
topic of the week. Comprise of 5
Selected Topic/ articles keywords/ topic. Inside this, content
that’s featured on the TOP 5 will be displayed on 4 types of
story of the day on content: Article, Pictures, Video,
and Twitter on a particular
Homepage & respective selected HOT TOPIC. 1 out of 5 is
Topical Categories. available for Featured/ Promoted
Generally runs up to 2-3 Topic. The category can run for
thematic campaign period of
days maximum annual permanent category
New

32. 4 types of content marketing
3. STICKY NEWS 4. PROMOTED
Curated Content/ Post on
Selected Topic/ articles
CATEGORIES
LintasMe will help to create,
promoting/ discussing a brand/ moderate, and populate content for
product/ service featured on a new customized categories/
our ‘TERPOPULER’ page on existing categories. ie: Categories
home page. Normally will last Sponsorship. Either to sponsor
maximum 3 days per article existing categories, or create an
entire new categories
(content) Sample Past Campaign: Indosat’s
* All 4 types of content marketing can SEA Games Category
serve Articles, Photo,Videos content

33. 1
2

34. HOT TOPIC iPhone 4S
Photo Photo
Sample Topic Collections of Collections of
(Keyword Selected) : iPhone 4S iPhone 4S
iPhone 4S
Articles on Articles on Articles on
iPhone 4S iPhone 4S iPhone 4S
Tweets
about
VIDEO of
iPhone 4S iPhone 4S

35. Sticky news (terpopuler stream)
Sticky
News

36. Sticky news (terpopuler stream)
Sticky
News

37. BCA
Sticky News

38. BCA
Sticky News

39. Lintas.Me Strictly Private and Confidential

40. IT’S NOT
MARKETING, IT’S
HOW YOUR
BRAND LIVES IN
DIGITAL WORLD
Lintas.Me Strictly Private and Confidential

41. BRAND VISIBILITY
MEETS
CONTENT VISIBILITY
Lintas.Me Strictly Private and Confidential

42. A SOCIAL SHARING AGGREGATOR,
ALL OUR CONTENTS FROM USERS
POSTINGS/ SUBMIT.
OR MANY CALL: USER GENERATED
CONTENT
Lintas.Me Strictly Private and Confidential

43. To enhance process of discovery,
personalized platform to help
readers find content & introduce
relevant content
Lintas.Me Strictly Private and Confidential

44. Lintas.Me Strictly Private and Confidential

45. aggregation + curation

47. @davidwayneika