Presentation to go with a workshop session at Institute of Fundraising conference. More at http://snurl.com/28us0

1. Choosing and using technology
in order to ....
Using
Consume many
Information tools
Create
and communicate
Collaborate
with others
Wednesday, 14 May 2008 1
Presentation given at The Institute of Fundraising Technology Groups'
Conference 2008 - London, May 14th 2008 by David Wilcox
http://www.iofitsig.org/conf/programme.htm
as an introduction to the communications and engagement game
More about the game http://socialmedia.wikispaces.com/Fundraising+game
The opening slide says that we may use social media to consume information, create and communicate, and
to collaborate. The issue is how to choose appropriate methods to do that.
David Wilcox
david@socialreporter.com

2. Web 1.0 Publishing
E-mail Channels
Top-down?
Static sites Audience
Controlled?
Forums
The way we do Transformations
Tools things around
here
Blogs iTunes
Widgets Wikipedia E-bay
Twitter Facebook Networked
Anyone can
Messy!
Second Life contribute
Web 2.0 +
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At the top of the page are tools and approaches used in the days of Web 1.0. At the bottom are more
recent Web 2.0 methods and approaches. The promise of Web 2.0 is that new tools will bring major changes -
transformation in the way that we do things. However, that depends very much on the culture - the way we do
things around here

3. Change in power
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The use of Web 2.0 tools enables people to communicate more easily with each other. For
organisations that means potential loss of control.

4. Change in our business
• Membership
• Information
• Transparency
• Collaboration
• Fundraising
• Marketing
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For organisations as well as individuals, change is coming on a lot of different fronts.

5. The difference: DIY, share...
Profile
Many places
Feeds
Shared
photos and
bookmarks
Fundraising
http://beth.typepad.com/beths_blog/
Wednesday, 14 May 2008 5
Here’s how blogger Beth Kanter has become a publisher, influencer, fundraiser, collaborator and
much more.
Taking advantage of new developments does give you as an individual a lot more capability
That can work from inside an organisation as well as outside.
http://beth.typepad.com/beths_blog

6. Organisations using Web 2.0
Emphasis on how we
can help you with a
range of services
Voice for individuals
on the site
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Breast Cancer Care uses its web site to support not just members, but anyone with an interest or
concern in the field.

7. Organisational bypass
Promote
Act
Connect Donate
Show video
Find your voice
Join or start a
change
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New sites like change.org enable people to connect, promote, donate and act in ways that
previously would have required an organisation.

8. Play this through
Invent a scenario
Where is it
What are you trying to do
Who is involved
Develop a plan
Tools, activities
Sequence
Then tell the story of what happens, issues arising
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The social media game enables people to play through real or as-if scenarios and choose the most
appropriate tools. More at
http://socialmedia.wikispaces.com/Fundraising+game

9. David Wilcox
david@socialreporter.com
http://socialreporter.com
Wednesday, 14 May 2008 9
More on games at http://www.usefulgames.co.uk