1. RESULTS
What gender are you?
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Male Female
What type of genre music do you like?
4
3.5
3
2.5
2
1.5
1
0.5
0
Hip-Hop R&B Rock Grime Clasic

2. How old are you?
7
6
5
4
3
2
1
0
15 - 20 21 - 25 26+
What music channel do you watch the most?
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
MTV Base Viva The Hits Others

3. Do you like music with special effects (SFX)?
6
5
4
3
2
1
0
Yes No
Do you prefer a music video with narrative, performance or concept base (e.g. live performance)?
4
3.5
3
2.5
2
1.5
1
0.5
0
Narrative Performance Concept All

4. What aspects of a music video do you appreciate the most?
9
8
7
6
5
4
3
2
1
0
Music Artists Mise-en-Scene
Which do you prefer?
10
9
8
7
6
5
4
3
2
1
0
Upbeat/loud Slow
music videos tempo/gentle
music videos

5. How often do you watch music videos?
4
3.5
3
2.5
2
1.5
1
0.5
0
Every day Every Week Every Month Never
What part of a music video do you like to see?
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Artist Performing Singing Both

6. Do you like animated videos?
6
5
4
3
2
1
0
Yes No
What type of gender would you like to see in the music video?
9
8
7
6
5
4
3
2
1
0
Male Female

7. What type of devices do you use to watch music videos?
4
3.5
3
2.5
2
1.5
1
0.5
0
TV Moblie Phones Ipod Internet
What ethnicity do you prefer in music videos?
9
8
7
6
5
4
3
2
1
0
Black Mixed Race White