The limitations of augmented reality in its present form, and the impact that future advances in AR hardware will have.

1. Getting involved in Augmented Reality

2. What happens if Augmented Reality becomes really popular? Like, if everyone used it right now?

3. you ain’t seen nothin’ yet! Source: VinceHuang on Flickr The big boom in AR will happen when we achieve AR hardware that allows augmentation without forcing people to do something different. (Like holding up a phone over your eyes.)

4. Background ZENITUM Broad AR portfolio that encompasses location- and vision-based approaches Makers of iNeedCoffee, 부동산 AR, and Geozet VC funded by KTB Ventures Based in Seoul (My Favorite City in the World!) DAVID LEE Vice President & Director at Zenitum, responsible for marketing and business development Founder of Wetoku and Avenir

5. Location based AR Tons of location-based AR apps out there! Layar,Wikitude, Sekai Camera, iNeedCoffee, Architecture Walks, 부동산 AR Can be implemented by developers easily using existing AR browsers or the iPhone / Android SDK Can handle a very large number of points of interests, and collections thereof Limitations Poor handling of targets within 50 feet Few to no capabilities within an individual’s personal area (like reading a magazine, looking at a pair of shoes in a store) Can’t tell you what you see, only what is where

6. Marker-based ar Can tell you what you see – through an intermediary symbol or barcode Excellent handling in the personal area (shopping, reading a magazine, indoor navigation, etc.) Strong applications in the areas of advertising augmentation, indoor navigation, art & signage augmentation Limitations Requires an aesthetically intrusive marker More process intensive than location-based AR  must specify image targets, associate them with an intermediary symbol (marker)

7. MARKERLESS AR Can tell you what you see! Excellent handling in the personal area Strong applications in the areas of advertising augmentation, indoor navigation, art & signage augmentation Limitations More process intensive than location-based AR  must specify image targets, then convert them into a format appropriate for recognition and tracking Limited number of known targets that we can augment (limited by the time required to analyze a potential viewed target against a large number of potential matches, memory, disk space on mobile devices)

8. That’s interesting. Neat. Cool. But how does AR help me now? AR is a way to see things that you might not otherwise see. It’s a bit uncomfortable to use for now, but that will change. Great AR experiences are about content.

9. The Future of AR Hardware Multiple sensory inputs GPS, LBS Accelerometer Vision (both marker and markerless) Temperature Humidity, air pressure Speed Heart rate Blood pressure Olfactory Bluetooth, RFID, WiFi Voice recognition Eye tracking Contextually convenient Car windshield Eyeglasses Helmet visor Window Any transparent or translucent surface Two tiers of processing with input/output to the interaction/display medium Server-side Client (handheld)