Intersection of Fundraising and Social Media - AFP Western North Carolina 2013
1. Presented by
Dawn A Crawford
Social Media & Communications Consultant
@SocMediaRckStr
Intersection of Social Media
and Fundraising
http://farm3.static.flickr.com/2141/2376995789_6f7d7448e5_o.jpg
2. • Raleigh-based full service communications & fundraising
agency that works exclusively with nonprofits
• Over 10 years of dedicated nonprofit experience paired with
7+ years of corporate advertising experience
• Bring us your problem and we’ll solve it
Clients, Experience & Affiliations
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4. Why Add Social Media to the Mix
• Pushes communication
to your members and
donors
• It’s where they are
already spending time
• Makes your
organization feel
innovative & easier to
find
• Sometimes easier than
a updating a website
5. Testing! Testing!
• Don’t know where to
start?
• Do a quick test of your
members and donors to
see where they are
spending their social
media time
• Use a free tool like
SurveyMonkey or
Google polls
7. • Update members on
events, new programs
or fundraising totals
• Recruit new members
– “shop before you
buy”
• Become a thought
leader - Share
interesting news about
your cause
8. Group Page
Restricted Membership X
Can Open to the Public X X
Cover Image X X
Events X X
Upload Documents X
Advertise on Facebook X
Upload Photos X X
Analytics X
Timeline Features X
Vanity URL X
9. Make It Powerful
• Use images and videos
• Have your members
turn on “notifications”
so they get all your
posts
• Take advantage of the
cover photo to
showcase members or
cause
• Snag a vanity URL
10. • Live tweet events
• Update members on
events/fundraising totals
• Recruit new members
• Share interesting news
• Get on VIP's radar
• Fundraise one tweet at a
time - Have a
sponsor/partner match
number of tweets $1 up to
a total
11. Cool Tool - Social Media Dashboard
HootSuite – HootSuite.com
• Manage Twitter & Facebook in one place
• Schedule updates
• Batch upload
• Analytics
12. • Video is the next social
media revolution – be
ready for it!
• Need more of an
example than Kony
2012?
• Share videos of
events, members,
leaders
• Tell story of who you
help!
13. • Visual pin board of photos
and ideas
• 3rd most visited social media
site
• Primarily happy photos, but
can be used for good
• Create a board for
committee members for
an event
• Try a visual “laundry list” of
fundraising impact
14. • Photo sharing social
network for iPhones and
Androids
• Bought by Facebook in
April so it will be around
for a while
• Big hashtag culture
• Try a photo contest or just
advertise your fundraisers
• Show your cause and
members
• Can send images to
Facebook, Twitter or blog
15. Google+
• Great for SEO
• Still VERY early adopter
• Hybrid of Facebook and Twitter – long form
information sharing
• Hang Outs are fun thing to play with
• Example:
• Ottawa Public Health -
https://plus.google.com/114449461171984600499/posts
16. Find Your Mix
News X X X
Photos X X X X X
Videos X X X X X
Events X X X
Information Sharing X X X
Builds Trust X X X X
More Women X X X Unknown Unknown
Lots of Interaction X X X X X X
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18. Prime the Social Media Pump
• Give value
• Be a person
• Identify champions
• Take it off social media
• Engage often
19. Peer-to-Peer Fundraising:
How It Works
Give Donations
Create Fundraising
Pages & Ask for
Donations
Starts an Online
Campaign
Nonprofit
Supporters,
Board, Staff
& Volunteers
Co-Workers
Friends &
Family
Network
20. Peer-To-Peer Fundraising
• 7.5% transaction
fees are industry
standard + monthly
fees
• Make sure it’s
completely social
media optimized
• Start small and
repeat
21. Mega Example – Charity: water
$3,000,000 as of late 2010