Japan IT Week 2024 Brochure by 47Billion (English)
Cultivate Love on Social: Tips for Building Community
1. Sowing the Seeds of Love:
How to Cultivate a Community on Social Media
Presented by
Dawn A Crawford
Social Media & Communications Consultant
@SocMediaRckStr
2. • Raleigh-based full service communications &
fundraising agency that works exclusively with
nonprofits
• Over 10 years of dedicated nonprofit experience
paired with 7+ years of corporate advertising
experience
• Bring us your problem and we’ll solve it
2
Some of our Awesome Clients:
6. Lurkers
• Look but don’t
like
• Hard to ID Super
Fans
• Need permission
to engage
Knowledge
Hounds
• “Like” but don’t
comment
• Prefer links to
photos
• Don’t upset them
Shutterbugs
• Love
photographs!
• Can be lured into
reading with a
good update
• Love praise
Amplifiers
• Like everything
• Share like crazy
• Give money on
command
• Why are you in
this session if you
have this group?
7. Create Value
Facts & Tips
Share Links
Ask Questions
Inspire Action
Tell Them Why It
Matters
Try using “P.S.” to
Reuse Content
Ask for
Engagement
8. Viral Images
• Design to a square = use it everywhere
• Add copy to the image – memes are good
fodder
• Add your LOGO & CTA
14. Lurkers
• Give them
permission to
engage
• Praise low
engagement
• Pay more attention
to “Page Views”
Knowledge
Hounds
• Experiment with
other types of
content
• Develop
relationships with
Super Fans
• Try Viral Images
Shutterbugs
• Be more thoughtful
with updates with
links
• Put content in
captions on photos
• Ask for Shares
Amplifiers
• Do nothing, you are
a perfect human
being
• Again, why are you
in this session
15. Biz Card + Internet Magic = Presentation
bcdcideas.com
dawnacrawford@gmail.com
720-231-1930
@SocMediaRckStr