Marketing Green
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Green Marketing for Dry Cleaners
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Marketing Green
- 15. Environmentally Friendly Dry Cleaning green dry cleaning Crystal Clear We use 100% Organic Solvent to clean your clothes. We have replaced our cleaning harmful chemicals with Safe and Clean Cleaning Solvents to prevent water pollution. Enjoy our Eco-Friendly Cleaning
- 16. Environmentally Friendly Dry Cleaning green dry cleaning Crystal Clear We use 100% Organic Solvent to clean your clothes. We have replaced our cleaning harmful chemicals with Safe and Clean Cleaning Solvents to prevent water pollution. Enjoy our Eco-Friendly Cleaning
- 17. *Biodegradable(bility) *Organic *Environmentally Friendly *Toxicity *Green *Recyclable *• • •
- 21. - a labeling term that denotes products produced under the authority of the Organic Foods Production Act USDA National Organic Standards Board
- 22. - of, relating to, or containing carbon compounds Merriam Webster Dictionary
- 24. Unqualified general claims of environmental benefit are difficult to interpret, and depending on their context, may convey a wide range of meanings to consumers FTC Part 260
- 26. - capable of being broken down especially into innocuous products by the action of living things (as microorganisms) Merriam Webster Dictionary
- 27. Inherently Biodegradable Readily Biodegradable Primary Biodegredation Ultimate Biodegredation
- 33. Irritants Asphyxiants Anaesthetics Systemic Poisons Carcinogens Mutagens Teratogens Sensitizers
- 36. - VOCs are a source of Ozone in the troposphere Merriam Webster Dictionary
- 37. - Volatile Organic Compounds any compound of carbon, excluding carbon monoxide, carbon dioxide, carbonic acid, metallic carbides or carbonates, and ammonium carbonate, which participates in atmospheric photochemical reactions. EPA
- 39. Environmentally Friendly Dry Cleaning At XXXXXXXXX we are dedicated to green dry cleaning. We are committed toward helping the environment through our use of only the most energy-efficient technology. Our manufacturer, XXXXXXXX, conforms to the most stringent environmental guidelines available while also offering an easy-to-use and powerful system that quickly dry cleans clothes
- 40. We Pride Ourselves in Organic Dry Cleaning For us it goes beyond laundry and dry cleaning, it is about being responsible and taking care of our fragile environment. This has changed the way we dry clean clothes and has revolutionized our company.
- 42. SOLVENT TERMINOLOGY Cyclic Siloxane Degrades in atmosphere Dibutoxy methane Slightly Biodegradable Biodegrades at a Hydrocarbon moderate rate Dipropylene glycol ether Inherently Biodegradable n-Propylbromide Biodegradable Water Carbon Dioxide
- 43. SOLVENT STATUS Cyclic Siloxane No Dibutoxy methane Yes Hydrocarbon Yes Dipropylene glycol ether Yes(1) n-Propylbromide Yes Water No Carbon Dioxide No (1) High boiling DPGEs can receive an exemption from reporting as a VOC due to their low vapor pressure and low reactivity for the formation of ozone.
- 44. SOLVENT Exposure Limits Cyclic Siloxane 10 ppm Dibutoxy methane None reported Hydrocarbon 100 – 300 ppm Dipropylene glycol ether 200 mg/m3 aerosol n-Propylbromide 25 – 50 ppm Water Inhalation Carbon Dioxide Inhalation
- 46. Understand the solvent you are using and what caveats you will need to use, if any. Make sure all of your CSRs know and understand this too. Look at all of your operations, not just the solvent!!!!!!!!
- 47. *CLEANING TWICE *FULL LOADS *SEPARATING WASTE – RECYCLING *NEXT DAY?
- 48. *LIGHTING *TYPE – LED, CFL, etc. *HOURS OF OPERATION *INSULATION ON STEAM LINES *HEAT RECOVERY *WATER TOWER *LOAD SIZE
- 49. *LINT DISPOSAL *STILL BOTTOMS DISPOSAL *FILTER MEDIA DISPOSAL *SEPERATOR WATER
- 50. *HANGERS *POLY *REUSABLE GARMENT BAGS *PAPER - PAPERLESS
- 51. *FUEL EFFICIENT *CNG *ELECTRIC/HYBRID *COMPANY AND PERSONAL
Notes de l'éditeur
- Many similar claims have been seen here, but this one probably pushes the envelope the most. In none of these instances have we even discussed what cleaning process is being used in the plant, nor what the remainder of the business practices of the cleaner are.
- Here are some more from web sites for cleaners – names have been removed to protect the guilty! The FTC says that when making any environmental claims you must be able to support them.
- The problem that I see is that many cleaners as well as their customers are not sure what these claims and terms mean. How can you be sure that you can support the claims if you do not understand them. Understanding the terms gives you the ability to be able to ask your suppliers to give you the information so you can support these claims or make the determination that the supplier is not able to give you that information. Ultimately it is your responsibility to have the supporting data. Now let’s take a quick look at the all of these terms and what they mean.