1. Getting the Most Out of LinkedIn in 2013

2. WHAT IS LINKED IN?
LinkedIn is a social With 3 million users, India has
networking website for the fastest-growing network of
professionals and is users as of 2009.
mainly used for The Netherlands has the highest
professional networking. adoption rate per capita
outside the US at 30%.
LinkedIn has 21.4 million monthly
unique U.S. visitors and 47.6 million In January 2013, the countries
globally. with the most LinkedIn users
were:
The membership grows by
approximately two new members • United States with 73.29
every second. million members
• India with 18.34 million
About half of the members are in members
the United States and 11 million are • United Kingdom with 10.95
from Europe.
million members

3. What isNEW DAWN MEDIA
… also called:
* Online Marketing * Social Media Marketing
* Content Strategy * Inbound Marketing
* Branded Content *
It is how a brand creates, delivers and governs original,
curated or user generated content to attract and
retain customers, while positioning the brand as a
credible expert and, ultimately, motivating a change
in behavior - buying behavior.

4. How does LinkedIn make the sale?
I was at a client site recently listening in on a sales call with a prospect who my client had
been chatting with for months. It was a lovely call. Laughter, in-jokes, obvious rapport. They
were introduced on LinkedIn; they tweeted each other daily. Yet nothing was going anywhere.
I wrote a note in front of him, which he repeated:
We’ve been chatting for a while now. And the more I get to know you, the more I see the
possibility of our working together somehow. What would you need to know about my solution
to know if it would fit, and if your colleagues would be willing to consider adding something
new to what they are already doing so well?
The conversation shifted. The man was happy to answer: We’re starting to go through the
process of an M&A, and won’t be able to take on anything new for about a year. Can we revisit
this in 6 months? At that time there will be new people on board (I might even be gone!), and I
don’t know what the hierarchy will be, but we can discuss it. Client kept talking.
In 6 months, WE GOT THE SALE!
There could be no buy in, no decision team, and most likely no purchase.
Does that make you want to continue being ‘friends’ or end the
‘friendship’? Do you want to ask for a referral? How much time do you
want to spend being ‘friendly’ vs closing a sale? And how will you know
when/if it’s time to pull the plug, or ask the hard questions?

5. 1. Get your company on LinkedIn.
It sounds obvious,
but you need to sign
up for an account
NOW. We will be
designing this page
so it works for you.
This includes a
proper logo, a link to
a Twitter feed, a
brief overview of
company milestones,
and more. This is
included in your
monthly rate.

6. The emergence and growth of social media applications that focus entirely
on photographs has required companies to take a closer look at the way
images reflect their brand. The way in which Instagram and Pinterest
and Google take the persuasive power of pictures to a new level,
creating engagement between consumers and brands based entirely on
visual cues, demands that the imagery put forth on behalf of your brand
is coherent.
In other words: PHOTOS & VIDEO ARE VERY
IMPORTANT!!!
6

7. Content fuels customer
engagement at all stages of
the customer life cycle from
top of funnel to ongoing
relationship.
It is harder-working than
other media because it
covers the entire purchase
cycle.
YOUR SALE DOES NOT END
AFTER THE TRANSACTION!!!
WE KNOW THIS!
DO YOU?
7

8. LinkedIn is the most
powerful social
networking site to help
you grow your business.
If you want to hang with the big
players—a place where connections are
made, leads are generated, and deals
go down—then you need to spend more
of your time on LinkedIn.
LinkedIn is a valuable resource for small businesses because you can
grow relationships and drive new business. However, you need
someone working on it and communicating and connecting people
every day. We can gain you new 3,000 new connections in 3 months.

9. Like other social
networks, it all starts
with your profile.
From there we can:
• mine your network for
connections,
• nurture new leads
• join groups and gain wider reach,
• ask and answer questions, and
• stay up on the latest news and
trends in your industry.

10. LinkedIn allows
companies to display
up to three products
or services in the form
of 640 x 220 pixel
images. This gives
visitors an easy visual
representation of
what your company
does. Everybody loves
pictures.
We can get quick video from any iphone for YouTube testimonials—but that might
be not even be necessary. Short videos can be recorded and easily uploaded with
most smartphones, allowing to quickly give glimpses into your company. Everyone
loves office tours & shopping!

11. No matter what your line of work or type of business, LinkedIn can be beneficial for:
Demonstrating expertise through the content you post
in the site’s Answers section. Scroll through open questions
posed by others on the site and answer those that fall in
your area of expertise.
Connecting with professionals like you in
the Groups area. Groups are discussion forums
centered on a topic or industry. You can use the Groups
area to share ideas with peers, pick up a few tips to help
your organization grow, and connect with people who
share similar passions.
Helping your search engine optimization
efforts. Search engines love inbound links, and your
personal profile and company page can both link back to
your website, giving you a higher rank in the world of
Google.
Staying on top of industry news. Using LinkedIn
today you can get the latest news sent right to your inbox.

12. LinkedIn's status
updates allow others
to like and comment
on status updates on
company pages —
much like Facebook.
So there's plenty of
room for more
connections and fans
between your
company and
LinkedIn users.

13. We create an event
page, fill out all the
information we can,
and invite others to
attend that are
potential buyers.
Remember, when
someone accepts an
invitation to attend, it
will show up on their
LinkedIn profile,
extending the reach of
the event to others.

14. We connect with companies you
are interested in.
We follow companies that are
potential clients for you,
interact with them, and most
importantly, build relationships
online. LinkedIn allows you to
see part of another company
without ever getting up from
your desk. Whether it's B2B
sales or a new consumer buyer,
we study the company you are
trying to interact with on
LinkedIn. Furthermore, we
interact with its employees,
who you can also see you on
LinkedIn.

15. Creating a LinkedIn group and joining LinkedIn groups
gives the ability to generate an amazing number of leads
from high-end decision makers.
Here’s how we maximize you in LinkedIn groups:
- Add keywords in the description to increase your search rankings on LinkedIn’s
search section.
- Add keywords in the title of the group to be found on Google.
- Add your company website or blog to the group to drive traffic to your site.
- Add your blog RSS feed to the group so every new article is automatically posted
to the home page of every group member.
- Send a weekly message that adds value for group members and drives traffic
back to your site.
-Connect people in the group by making introductions to those who could
potentially do business with you.
All of these points will help you
generate more leads for your business.

16. We get recommendations and testimonials from users , clients and
customers.
People rely on other people's opinion
before obtaining a product or service, “The fabric I bought from
which is why word of mouth marketing Shatto was absolutely
is extremely important for a business. fabulous! THE 350 room
When we set up your company's page, hotel I redecorated has
LinkedIn will give you the option to get turned out just wonderful
recommendations, by default. We not because of the products
only do this, but we get as many as we we got from there. I can’t
can. Much like anything on LinkedIn—
wait to buy more!”
we rewrite and customize the default
recommendation request message. - Designer, Gloria Wenht
This is likely to increase the response
to your recommendation requests.

17. Evaluate Existing Content on the Basis Of…
 Usefulness & Relevance
 Clarity & Accuracy
 Influence and Engagement
 Completeness
 Voice and Style
 Usability and Find Ability

18. Social Media
Communications
is
Content Marketing
Content