How to Create a Facebook Fan Page: - The difference between a page and a group - Creating a vanity URL or username - Adding your blog to facebook - Optimizing your profile picture - Inviting people to your Page - Tagging photos and notes - Adding a Fan Box to your website or blog - Creating a Facebook ad - Sending email communications to your Fans - Create an Event - Keeping on open dialogue with your fans. - Do's and Don'ts

1. Facebook Overview
How is Facebook Different?
“Relationship marketing differs from other
forms of marketing in that it recognizes
the long term value to the firm of keeping
customers, as opposed to direct or
‘Intrusion’ marketing, which focuses upon
acquisition of new clients by targeting
majority demographics based upon
prospective client lists.”

2. Facebook Overview
5 Reasons for Your Brand to be on Facebook
1. Grow a brand community of loyalists and
advocates
2. Extend your brand into the social life of your
customers
3. Extend the relevant reach of your communications
4. Build reputation and trust via conversations
5. Build brand preference, loyalty and action through
relevant engagement

3. Facebook Training
Outline of Presentation
I. Creating a business page.
III. Advertise with status updates
A. Read rules for establishing accounts
A. Why and how does it work?
B. ompleting the profile
C
B. est Practices
B
C. randing your profile image.
B
IV. Email Updates
D. etting up a username (vanity URL)
S
A. How does it work?
II. Get Fans
B. est Practices
B
1. Suggest to Friends. (free)
V. Managing Events
2. Tag People in Photos (free)
A. Why and how does it work?
3. Join Groups (free)
B. est Practices
B
4. Create a Badge for your website or
VI. Security
blog. (free)
A. Moderating your Wall
5. Create an ad on Facebook (not free)

4. Creating a Business Page
What is a business page?
Having a Facebook page allows you to specifically represent
your business online. It will be visible to unregistered users
and it is indexed, thus resulting in quick and easy search
engine optimization. A Facebook page also looks extremely
familiar to a Facebook profile. You can add friends, pictures,
and even have walls that fans can post on.
How is this different from a group?
You can choose to have more privacy and exclusivity with a
Facebook group. You can set permissions to determine
whether the group is open (anyone may join), closed (need
administrator's approval to join) or secret (invite only).

5. Creating a Business Page
Charting the Differences between Pages + Groups
Facebook Pages Facebook Groups
Posts can be published to Posts on groups show up on
Interactivity Fans’ News Feed. Fans’ walls
Search Engine Pages are indexed to allow for
Do not show up on a search
Optimization search engine optimization
Membership no limit maximum of 5,000 members
Groups can restrict access to new
Pages can only set restrictions
Administration based on ages and locations.
members before they participate
in discussions
Applications Pages can host applications
Tracking options to track page
Tracking hits

6. Creating a Business Page
Read rules for establishing accounts
Create A Facebook Page, Not a Profile!
A quick way to get banned from Facebook is to set
up multiple accounts and multiple profiles. I have
multiple friend requests in my inbox currently from
people who’ve set up separate accounts to promote
their business. Don’t do this! You can set up your
own Facebook Page while keeping your existing
profile. Under no circumstance should you be
creating separate accounts. Not only is it against
Facebook’s terms, but it provides no additional
value.

7. How to Create a Business Page
Read rules for establishing accounts
More on Pages: http://www.facebook.com/terms.php
1. Pages are special profiles that may only be used to promote a business
or other commercial, political, or charitable organization or endeavor
(including non-profit organizations, political campaigns, bands, and
celebrities).
2. You may only administer a Facebook Page if you are an authorized
representative of the subject of the Page.
3. Pages can only post content and information under the "everyone"
setting.
4. When you publish content or information to your Page we have no
obligation to distribute your content or information to users.
5. If you use a Fan Box widget off of our site to promote your Page,
others will be able to copy and place the widget elsewhere.
6. You may not place a Fan Box widget in an advertisement.
7. If you collect user information on your Page, Section 9 of this
Statement also applies to you.....

8. How to Create a Business Page
Signing up for a Business Page
http://www.facebook.com/pages/create.php
Creating a Facebook Page takes only 2 steps!
Choose your category. Name your page.
Select our Name your
Category Page.

9. How to Create a Business Page
Where do you start?
Click here to enter a blurb about
your page. This can be a tagline,
motto, greeting and/or a space to
share more information about your
business.

10. How to Create a Business Page
Your Facebook Wall
Your Wall
Tab. What’s the Wall?
You and your fans
can share comments
and even rich media.
Posts by your Page
go to your Fans’
News Feeds and
comments by your
Fans go to their
friends’ News feeds.
Those posts hyperlink
back to your page.

11. How to Create a Business Page
Info Tab
Info Tab
The Info tab lets you share
key information about your
company. Depending on
which your category, different
Click here to
Click here to edit fields will be available. A film
access your Page has fields like release
the information on
information date, genre, and studio are
this tab available. A restaurant has
location, attire, and culinary
team are available. The
information appears in the
main column.

12. How to Create a Business Page
What’s this?
This is to safeguard
your page against
spammers who
might try to hack
your page.

13. How to Create a Business Page
Adding Tabs
Photos: Upload unlimited photos and
choose whether or not to allow Fans to
upload their own photos.
Events: Inform Fans of movie premieres,
in-store sales, concert dates and more by
posting an event.
Notes: Write notes on your profile similar
to a blog. You can also import an existing
blog into Notes. When you write notes, a
Add a tab by Notes tab on your profile.
clicking the + Video: Upload an unlimited number of
tab. videos. You can choose whether or not to
allow Fans to upload their own videos.
Videos must be smaller than 1GB.
Discussion Boards: Users can discuss
your products, promotions, and more.

14. How to Create a Business Page
Linking your Blog to your Facebook Page
Blogging +
Facebook:
Any blogs that use RSS
(Really Simple
Click to Edit Syndication) can link to
your page. your Facebook Page.

15. How to Create a Business Page
Linking your Blog to your Facebook Page
Click “Edit” Click “Import a
next to notes. Blog”

16. How to Create a Business Page
Linking your Blog to your Facebook Page
Enter your blog URL.

17. How to Create a Business Page
Linking your Blog to your Facebook Page
Scroll to the bottom
to confirm this link to
your blog.

18. How to Create a Business Page
Optimizing your profile picture
Larger version on the
top of your page.
Put your logo
into a 200 x 200
image with a white
background “Share” version
when you
create a post.

19. How to Create a Business Page
Your Vanity URL or “Username”
A really long
convoluted facebook
address for your Page
What’s a vanity
URL or Usersame?
A Username
replaces your current
A really short facebook address
facebook with something
address easier to remember.

20. How to Create a Business Page
Your Vanity URL or “Username”
http://www.facebook.com/
Select your Page username/
from the dropdown In order to get a vanity URL,
you’ll need to meet the following
criteria:
1. Pages must have more than
25 fans to obtain a username
2. Usernames can only contain
alphanumeric characters (A-Z,
0-9) or a period (".").
3. Usernames are not
Check the availability transferable. You can't change it
of your name. after it's set.
4. Only one username is allowed
per Page.

21. Get Fans
Inviting People to your Business Page.
The tricky thing about Facebook Pages is that you can’t
friend someone the way you can from your profile. People
can elect to become fans of your Page, but only if they
know about it. So you’ve got to spread the word organically
(and keep doing it) to introduce people to your Page and to
your company.
There are several strategies:
1. Suggest to Friends. (free)
2. Create a Badge for your website or blog. (free)
3. Tag People in Photos (free)
4. Join Groups (free)
5. Create an ad on Facebook (not free)

22. Get Fans
Suggest to Friends
If you already have a robust
personal Facebook page,
the next steps might not be
necessary. But “Suggest to
Friends” could take a few
more steps:
1. Add Friends to your
personal Facebook page.
2. Create a list of people
“Suggest to friends” pulls your want to target.
your personal friends from
3. Suggest your page to
you profile
these lists.

23. Get Fans
Suggest to Friends: Adding New Friends
You’ve got to go to your personal page to do most of the work.
“Edit Friend” to
add friends.

24. Get Fans
Suggest to Friends: Adding New Friends
Adding Friends
(personal
Facebook page)
Invite your business
connections, people
working in a field
related to your
business, or who
would otherwise
Click “Invite The Fastest way to
benefit from the
Friends” to add target the people that
information your
more friends. you know is to
company provides.
import your contacts.

25. Get Fans
Suggest to Friends: Adding New Friends
You can select your web
email (if your provider
works with facebook).
You can also import your
contact or distribution
lists from a wide range
of sources. Facebook
provides great
instructions on how to
format files for import.

26. Get Fans
Suggest to Friends: Creating Lists
1. Click “All 2. Click “Create a
Connections” New List”
3. Select the contacts that
you want to target for your When your done, click
business page. “Create List.”

27. Get Fans
Suggest to Friends: Communicating to your list
Use the list to filter friends on your business page.
Select the list
you’ve just created
from the “Filter
Friends” drop-down.

28. Get Fans
Suggest to Friends: Adding New Friends
• Keep in mind that your customers have their own
personal pages. You can add them as friends, but
they may not feel comfortable confirming the request.
It’s a good idea to Send a Message along with your
friend request telling the person the purpose and use
of your page. Let them know you’ll be providing lots of
valuable content they can find by visiting your page.
• You may receive friend requests from people you do
not know. If you are uncomfortable adding the person,
you can send a private message asking for his or her
background.

29. Get Fans
Tagging Photos
Tagging photos
is a great way to
show that your
reaching out to
your community.
Select the You can create a
Album. new album here.
P.S. This could
require an
install...

30. Get Fans
Tagging Photos
Click the person and type in their
name. If the person is not a
Select the image and
friend, you can enter their email
Click “Tag This Photo”
address to they’ll be notified.

31. Get Fans
Tagging Photos
Now the photo shows up on
their wall increasing
awareness of the event.

32. Get Fans
Tagging Notes
Click on the notes tab.
Select the Note that
you’d like to tag. Enter the people mentioned in
this note. You can only tag
your friends in these notes.

33. Get Fans
Tagging Notes
Your note will show up on
their wall, increasing your
visibility!

34. Get Fans
Join Groups
First you have to find groups to
join. You can search Facebook You can filter these results
using the Search Box. It will by Groups, People, Pages,
suggest people you already Applications & Events.
know. Ignore the suggestions and
type in the search term.

35. Get Fans
Adding a Fan Box to your Website or Blog
How to add a
Facebook Badge to
your website or
blog.
Adding a Fan box to
your Website or Blog
can require a little
more savvy. First click
“edit page” and then
find the “Promote
Click “Promote your Page” tools.
with a Fan Box”

36. Get Fans
Adding a Fan Box to your Website or Blog
Select what you How to add a
would like to display. Facebook Badge to
your website or
blog.
You can easily and
automatically add a
facebook box to your
Blogger or TypePad
blog. Adding it to
your website requires
Pick your Blog or Facebook automatically a little more
“Other” to get the previews the Fan Box knowledge of HTML
HTML code. based on your selection code.

37. Get Fans
Creating a Facebook Ad: But it will cost you!
Click “Promote
with an Ad”
Facebook will automatically
Creating Facebook Ads.
preview your ad. You can
Facebook has made it very easy continue to identify your target
to create an add that targets your
market. These are the first steps
audience and set your budget.
to create an ad.

38. Advertise
It’s about Communication, Not Advertisement
Post events and special
announcements on your
Page’s wall.

39. Advertise
It’s about Communication, Not Advertisement
Post weekly specials
or sales on your Group
Wall.

40. Advertise
Send Email Communications to your Fans
This is in the “Edit
Page” section Target our fans or
send it to all of them.
Then scroll down to
“send an Update to Fans” Be careful NOT to spam your list!
People can easily “unfan” you.

41. Advertise
Create an Event
Events are a great way to To create a new
share with your community. event click here.

42. Advertise
Create an Event
There are three steps to creating
an event on Facebook.
Enter the relevant
Information Here.

43. Advertise
Create an Event
Remember to add a picture to Facebook will generate a
your event. It will draw more preview that will be
attention. published to you and your
fans’ walls. Click “publish.”
The beginning of your description should be more
exciting and relevant. That’s what most people will
see on your wall and their News Feeds

44. Advertise
Create an Event
Invite people
that aren’t
your friends
yet.
You can invite you
(personal) friends to
the event. Use lists to
Include a target your audience.
personal
message with
your invite.

45. Advertise
Create an Event
Attendee
show their
activity on your
wall. This can
create
conversations!

46. Your Wall
Keep on open dialogue with your fans.
You can choose whether or not Fans can post to your wall and what displays
by default. In to spirit of communication, it’s best to let your fans post.
Click “settings” to
edit who can post
and what posts are
displayed by default

47. Your Wall
Keep on open dialogue with your fans.
Negative comments may happen, and they are unavoidable. If you do
receive a criticism, you should address it. You should leave the comments in
place for a brief time, after which you can delete them. Ignoring or deleting
the comments would give the impression of avoidance. Of course, if a
comment is slanderous or vulgar, you should delete it immediately.

48. Your Wall
Keep on open dialogue with your fans.
Removing a post is easy. When you roll over a post, a button
called “remove” will appear.
Click to remove
this post from
your wall.

49. Don’t
• Don’t try to openly sell to customers online.
• Don’t post product pitches. Product announcements should be
specialized and infrequent.
Do
• Follow the 80/20 rule:
• Listen 80% of the time. Contribute to what others have posted or
commented on.
• Speak 20% of the time by posting your own content or discussion
items.
• Build strong relationships by participating in your community:
• Respond to messages or comments.
• Post discussion topics or participate in existing conversations.
• Join online social groups, networks, and befriend customers.
• Add value by helping people solve problems, share ideas, build knowledge, or
better understand products