1. Media A2
Daya Singh
G324 – Advanced Portfolio in Media
Brief 2 - Promotional Package for a new film

2. Contents
1. Different genres of film.
2. Types of film posters.
3. Different Film posters.
4. The horror genre.
5. Conventions of a horror poster.
6. Conventions of a horror poster cont.
7. Film posters (general analysis)
8. Film trailer research.
9. Codes and conventions of a horror trailer.
10. Codes and conventions cont.
11. Coursework timeline.

3. Poster Production.
&
Film Research

4. Different Genres of film.
There are many different genres of film. Some of these can include:
Comedy Horror Action Sci - Fi
There are also hybrids of genres which combine to or more genres together
these types of film can attract more then one type of audience.
An example of these can include romcom, action comedy and sci – fi / horror.

5. These are outline of most of the film
genres used currently
 Action Films
 Biographical Films (or "Biopics")
 Animated Films
 Adventure Films
 Comedy Films
 Detective & Mystery Films
 Children's - Kids - Family-Oriented Films
 Crime & Gangster Films
 Disaster Films
 Classic Films
 Drama Films
 Fantasy Films
 Cult Films
 Epics/Historical Films
 Documentary Films
 Horror Films
 Musicals (Dance) Films
 Science Fiction Films
 War (Anti-War) Films
 Romance Films
 Westerns

6. Types of film
Posters.
For our portfolio we have to create a film poster which can be shown
to attract all members of the public.
Billboards Bus
Cannot be missed on main roads.
Bus stops Reaches above the busy high street to
Give your film maximum standout. Located on busy roads and demand pedestrians attention and
pedestrian areas. reach consumers on the move
Target your customers when they are on
the move. Target your customers when Instantly recognisable on the roads.
they are in spending mode.
Creates a high impact moving
Raise the profile of your movie and Backlit for night time message to potential audiences.
deliver impact and stature exposure
Film posters are accessed internationally so have to be concise and effective to portray the films
message.

7. Different Film Posters
Notice how at least 5 of these posters have a house as the main image and also contains a man
looking at the house

8. The Horror Genre
A horror film is •This film genre
dominated by incorporates a number of
elements of sub-genres.
horror.
•Some horror films
exhibit a substantial
amount of cross-over •such as slasher themes,
with other genres, vampire themes,
particularly science zombie themes,
fiction. demonic possession
etc.
Certain stories and themes have proven to be very successful and have inspired many
sequels for instance Dracula, Frankenstein etc
The horror genre tends to have a larger market share (a larger total gross) than there percentage of
films released, this implies that the horror genre outperforms expectations.

9. Conventions of a horror poster.
Blood effect used.
White and Red
Film title typography used.
located at
the top.
Main image
Black background used in the
used centre of the
image.
Main image emerges from
black background

10. Conventions of a horror posters cont.
Film title
located at Main image emerges from
bottom. This black background. This
again suggests gives the effect of suspense
that the main and horror.
image is the
centrepiece of
the poster.
Black
background White and Red
used this is typography used. This
also used on colour scheme has been
more then one used in many posters I
occasion for have researched.
horror posters
Mirror effect used to
enhance the effect of the
film.

11. Conventions of a horror trailer
cont.
Film title located in
the middle. This is
done so it does not
interrupt the
Main images viewers attention
emerge from a from the main
black images as they are
background the usp for this
particular film
Bold concise text
fancy and
technical fonts
are not used in Red and black
this shows that colour scheme.
the main aspect
of this poster is Date of release is shown to
the image. inform the audience of the
opening date.

12. Film Posters.
These posters are a selection
which represents the
different type of structures
used in film trailers.
All three of these posters are similar. They all use the same colour scheme and
the main image emerges from a black background.

13. My Film Poster
All the crows which can be
seen in the image have been
added by me I did this as
I added the date of release to crows are scene as evil
show the audience when the creatures and a denotation
film is coming out. I chose to death and death is a main
use October 31st as the date as concept of my film.
many horror films are
released on this date. I added this image of a
girl crying to give the
viewers a sense of
horror.
I cut out my actor I created this font on Photoshop
from a single image and gave it a red font colour so
and placed him on it would compliment my red
the background. black and white colour scheme.
I added this knife to my I added this writing of the
actors hand as it makes credits to make my poster
him look more sinister look more professional as
and represents a factor of most posters have this
horror movies. feature.

14. My magazine front cover

15. My poster compared with other films
of the same genre.