Business Information: Data => Understanding => Knowledge => Insight

1. PLM + BI:
Turn Business Understanding to Insight!
“Product Life-cycle Management (PLM)” and “Business Intelligence (BI)”
should be leveraged from each other to re-innovate both together
Dayou YANG
Company Confidential

2. Previous PLM Research Review
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3. Research Problem
- A real challenge from one of the largest telecommunications infrastructure suppliers
Product
Amount Monthly Forecast & True Demand
Month
3
Company Confidential

4. Research Problem
- A real challenge from one of the largest telecommunications infrastructure suppliers
Research Problem Statement:
How should companies optimise the
product change process strategy in a
situation where there are simultaneous
and variable pressures to be lean,
agile and innovative.
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5. Research Sub-questions
1. What are the effects for the product change
process when costs are minimised?
2. What are the effects for the product change
process when order delivery period is
minimised?
3. What are the effects for the product change
process when product change time is
minimised?
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6. Research Conditions
- The supply complexity is greatly affected by multiple product life-cycles
(Bengtsson et al., 2002) 6

7. PLM Research Conditions
- The research should provide new scientific contributions at the end
CONTEXT ANALYSIS:
Strategy changes
Internal variants External variants
Business process Customer demand
changes changes
The Research via
R&D product “Product change Supply situation
changes Management” changes
… …
EXECUTION PROCESSES: People affect
operation
Product Creation Product Change Demand Fulfillment
Process Process Process
RESEARCH OUTCOME:
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The Thesis

8. Action Research Cycles
- Scientific contributions are from multiple research cycles as a journey
RESEARCH JOURNEY OVERVIEW:
Evaluate Diagnose Evaluate Diagnose Evaluate Diagnose
Cycle 1 Cycle 2 Cycle 3 Final
Min. inventory Quick delivery Rapid product
Conclusions
change
Act Plan Act Plan Act Plan
2003 2004 2005 2006 2010
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9. PLM Discussion
Optimisation with multi-strategies:
Not only the extremes but also the choices in the between !
Minimise costs
(lean)
Optimisation
Rapid change Quick delivery
(innovativeness) (agile)
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10. PLM Further Research (Inspired to BI field)
“Total Synchronisation” concept with IT solutions:
(A time based optimisation not only in product change period but also as anytime
and anywhere in the operation)
Product change implementation result
How to solve
research Case 1 Case 2 Case 3 How to apply
problem and the principles
questions? to normal
operation?
(Anytime, Anyw here, ……= Total Synchronisation) 10

11. Business Intelligence (BI)
- A career change into Business Intelligence field (2005 - 2012) to learn and develop
the concepts along with IT solutions for individual cases & overall measurement
(from Bill Cason)
David Linthicum: “business intelligence is a core part of your architectural planning”.
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Company Confidential

12. Business Intelligence Vision for PLM
- Developing the solution to synchronize dynamic strategies and analysis by a
closed-loop process for individual cases & overall measurement
“BI can have a direct positive impact on a
company’s business performance, dramatically
improving its ability to accomplish its mission by
making smarter decisions at every level of the
business from corporate strategy to
operational processes.”
- Source: Gartner Top 10 Strategic Technologies
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Company Confidential

13. Business Intelligence Example
- IBM Cognos based BI solutions in following environment to support business for
smarter operational decisions.
Source: 13
http://www.focus.co/products/cognos-bi/ibm-cognos-business-intelligence/cognos-bi-images-1_20101025145032_Resized.jpg
Company Confidential

14. If Strategy Execution as Driving a Car …
- How to get right insights and actionable foresight from BI, as well as adjustments
immediately when the changes are still happening?
“Right insights” from what + “Actionable foresight” to go head!
behind or beside you!
Company Confidential

15. Is it SMART?
- The data becomes useful information and then even better as the insights
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Source: http://www.adelaide.edu.au/sp/data_warehouse/
Company Confidential

16. Business Intelligence Own Challenges
- However, Business Intelligence has been also complained with a lot of problems for
many years as an arguable way or even cost saving target in companies.
Source: http://www.decisionpath.com/wp-content/uploads/2010/11/bi_impediments-e1293740530610.jpg
Company Confidential

17. New Opportunities
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Company Confidential

18. New Opportunity with BI
- A change in the trend of “Top Technology Priorities of CIOs, Gartner”
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Company Confidential

19. Business Intelligence Industry
- Gartner Magic Quadrant for Business Intelligence Platforms
http://www.gartner.com/technology/reprints.do?id=1-196WFCB&ct=120207&st=sb EXAMPLES (TABLEAU as challenge or IBM as leader):
The 2012 BARC (Business Analytics Research Council)
survey (The world’s largest survey of business
intelligence software users) placed Tableau first.
Top 10 Trends for Business Intelligence on 2013:
1. Proliferation of data stores.
2. Hadoop is real.
3. Self-reliance is the new self-service.
4. The value of text and other unstructured data is (finally!)
recognized.
5. Cloud BI grows up.
6. Visual analytics wins Best Picture.
7. Forecasting and predictive analytics become common.
8. Mobile BI moves up a weight class.
9. Collaborations is not a feature, it’s a reality.
10. Pervasive analytics are finally … pervasive.
IBM has redefined BI with an enterprise solution that
brings reporting, analysis, modeling, planning and
collaboration together for better decision-making
cycles and to help remove the barriers to being
analytics driven. This is the new promise of BI realized.
• The search for analytic freedom and control
• Making better, smarter decisions
• Arming every user with what they need
• Supporting where and how users work
Source: Gartner (February 2012) • Meeting the needs of both the business and IT
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Company Confidential

20. Can a Turning Point be Notified in PLM?
- A real change about the No.1 leading company change in smartphone market
PhD Thesis DONE!
Based on Image - copyright Asymco.com 20
http://dominiescommunicate.files.wordpress.com/2012/07/smartphonesq1_2011.png
Company Confidential

21. How BI can Solve Those Challenges …?
- A journey with determination to show and solve the challenges
Challenge 1: What actually happens in business … BI view – still happy?
+ =
Challenge 2: How to know each step is OK?
Company Confidential

22. Development of PLM & BI Together
- Implement a vision how to translate competitive strategies into execution by a
closed-loop process with individual & overall feedback
Research Problem Statement:
How should companies develop next
generation of Business Intelligence to
optimise business life-cycles in a situation
where there are simultaneous and variable
pressures to be lean, agile and innovative.
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Company Confidential

23. PLM & BI = 1 + 1 > 2 (Turn “9 to 5” To “24 / 7”)
- Need to build a ”bridge” from BI to the business for right insight-aimed development:
• Not lost by the averaging or filtering
• Every Moment with the alert:
• Right insight
• Actionable foresight
• Individual & overall feedback – all
visualized!
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Company Confidential

24. Was it or Will it become A KEY?
Company Confidential

25. Company Confidential