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Gujarat Unraveled Ahmedabad.  Surat.  Vadodara.  Rajkot.  Bhavnagar.  Jamnagar SIX CRITICAL DISTRICTS FOR YOUR BUSINESS THE CORRIDOR OF VIBRANCY
Home to  affluent HHs Top 6 Districts  account for  two-third  of  State’s affluence.  Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
consumption & savings Top  6 Districts  account for almost  two-third  of all HH consumption & savings.  Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
Home to the  Top  Cities   of Gujarat ,[object Object],Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar
upwardly mobile  characteristics Top 6 Cities  in  6 districts   account for almost  three-fourths  of  the State’s premium product ownership/ consumption Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: IRS 2011 Q1
P1 districts for  FMCG Top  6 Districts  account for almost  two-third  of the State’s total FMCG consumption.  Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
P1 districts for  Durables Top  6 Districts  account for almost  two-third  of the State’s total Durables consumption.  Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
High   media   consumption Top 6 Cities  account  for a higher proportion  of media consumption,  A good indicator of an  aspirational populace Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: IRS 2011 Q1
Divya Bhaskar  is a critical partner in  top 6 Cities  ,[object Object],[object Object],*Includes  Saurashtra Samachar Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: IRS 2011 Q1 Figs 000s Average Issue Readership Divya Bhaskar* Gujarat Samachar Sandesh Ahmedabad 1084 843 472 Surat 491 566 404 Vadodara 313 335 237 Rajkot 193 223 160 Jamnagar 61 105 52 Bhavnagar 98 99 15 All 6 Cities 2,240 2,171 1,340
Divya Bhaskar’s  38L  readership  sharply focused to these  6 Cities Divya Bhaskar  offers sharply focused reach without wastage Source: IRS 2011 Q1
30 L consumers (79% of our readers)  read  only   Divya Bhaskar ,[object Object],[object Object],[object Object],Divya Bhaskar  or  Saurashtra Samachar  readers who do not read any other Gujarati newspaper Source: IRS 2011 Q1 Figs 000s
Our  Philosophy ,[object Object],[object Object]
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The power of_six_in_gujarat_11_q1

  • 1. Gujarat Unraveled Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar SIX CRITICAL DISTRICTS FOR YOUR BUSINESS THE CORRIDOR OF VIBRANCY
  • 2. Home to affluent HHs Top 6 Districts account for two-third of State’s affluence. Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
  • 3. consumption & savings Top 6 Districts account for almost two-third of all HH consumption & savings. Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
  • 4.
  • 5. upwardly mobile characteristics Top 6 Cities in 6 districts account for almost three-fourths of the State’s premium product ownership/ consumption Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: IRS 2011 Q1
  • 6. P1 districts for FMCG Top 6 Districts account for almost two-third of the State’s total FMCG consumption. Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
  • 7. P1 districts for Durables Top 6 Districts account for almost two-third of the State’s total Durables consumption. Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: Indicus Analytics, Market Skyline of India 2008
  • 8. High media consumption Top 6 Cities account for a higher proportion of media consumption, A good indicator of an aspirational populace Ahmedabad. Surat. Vadodara. Rajkot. Bhavnagar. Jamnagar Source: IRS 2011 Q1
  • 9.
  • 10. Divya Bhaskar’s 38L readership sharply focused to these 6 Cities Divya Bhaskar offers sharply focused reach without wastage Source: IRS 2011 Q1
  • 11.
  • 12.