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first, a (semi-shameless) plug
What to Do Now, and Why
                                               send us your best people
        Metropolitan Library System/
       North Suburban Library System
                                               application deadlines January 15th (full time residential),
                                                 March 15th (part time distance)
                                               www.ischool.washington.edu
                   Joseph Janes
                Associate Dean for Academics
                The Information School
        of the University of Washington
                 jwj@u.washington.edu




                   my libraries                                                         my libraries




                   my libraries                                                          what we do
                                               examine the information needs of our communities and
                                                  individuals
                                               survey and understand the information environment
                                               design, devise, evaluate, plan, manage and refine the most
                                                  efficient and effective spaces and ways of meeting those
                                                  needs
                                               or else




                                                                                                             1
the information environment
                                                                                                                technology
                                 evolves
as it always does                                                     it’s all on the Internet, right?
technology, sure—about which more soon                                Google does just fine, right?
competitive and volatile information marketplace (publisher           well, no…and yes
   and consumer)—likewise
                                                                      what’s not there, what’s no good, what’s really great, what
and the society changes
                                                                          we pay for that’s better
§ median age inc to 38.7 by ’30, 69M over age 65, 20% of
                                                                      not to mention what we know
   US population (from 39M in ’10)
                                                                      will continue to evolve, change, with increasing complexity
§ nonhispanic whites 53% of population by ’50 (now 74%)
                                                                         and rapidity, and will profoundly affect the information
§ Hispanic, Asian growth rates 2% per year
                                                                         environment of our communities




            a couple of recent examples                                                                           $ (£, ¥, €)
Wikipedia                                                             an increasingly complicated information marketplace
   good, bad, when, how, for whom?                                    mergers, acquisitions; book and journal publishers, media
                                                                        companies, even system vendors
YouTube
   smile! Candid Camera for the 21st c                                a great deal of “free” content (tho free ain’t always)
Second Life                                                           are these temporary or ephemeral phenomena?
   what’s important about this (and things like it), if anything?     how do you beat free, easy, quick, and good enough?




                     another recent example                                  privacy & intellectual freedom
Google Book Search, Open Content Alliance, Windows Live               increasing logging and capture functions (circulation,
  Books                                                                  database searching, digital reference transactions)
   moving beyond the free Web                                         side benefit of learning about users, communities, uses,
                                                                         needs
   deals with content providers, starts to look a lot more like the
     “traditional” content industry
                                                                      increasing governmental ability, willingness (?), need (?) to
                                                                         play in this realm [CDA, COPA, CIPA, PATRIOT Act,
                                                                         beyond?]
                                                                      young people seem not to care about this as much as we
                                                                         do in exchange for convenience




                                                                                                                                      2
perception                                         librarianship evolves
place to get good books, for kids, inspire reading and learning       as it always has, to meet the present and likely future
                                                                        challenges
pornographers
place to read your email                                              we have to be worth it, necessary, and make a convincing
boring                                                                  case
hysterical                                                            so what do we do now?
ignored
                                                                      we do such a good job….
all of these?
we are becoming increasingly marginal in the popular mind,
  excepting dedicated library users, even as actual usage rises (as
  measured by interaction with quality resources paid for by the
  library)




                                                what to do                                                                         ideas
something, anything that advances the cause of centrality;            Wikipedia
   what makes us better, stronger, more central to their                 create and edit entries, cite sources, fight for quality, be a
   information lives                                                       positive force
                                                                      YouTube
be where they are, be relevant to what they want and want
   to do                                                                 make a video, show how cool libraries and librarians really are
                                                                      MySpace, Facebook
stand for what we stand for
                                                                         make a page, offer service, resources
                                                                      Second Life
                                                                         the next generation of creativity




                                                          ideas                                                        what to do
learn, play, succeed, fail, share                                       focus on services to the young
read and participate in the library blogosphere                         reading & literacy, incl reading advocacy, services to new
                                                                        members of community
use these tools but don’t compete with things you can’t
   beat (search tool bar)                                               technological sophistication, tool building and
                                                                        assessment
make judicious choices based on your experience &
   professionalism                                                      advocate for intellectual freedom & privacy
put creativity at the center of what you do (in both ways)              institutional repositories
                                                                        rethink priorities & assumptions




                                                                                                                                           3
skills, training, experience,
                                            what to do
                                                                                                        background
play to our strengths                                                librarianship is a “conservative” profession
focus on things that we can uniquely do, that uniquely               emphasis on tradition, consistency
   define us: quality, depth, education, instruction, literacy,      cf overemphasis
   community & clientele basis, tool building, and so on             and yet there are so many new things we could do, or old
and how they fit in the emerging information environment                things we could do newly
and… what old things to give up or cede to competitors,              profession will need to be continually responsive and agile
   what could other people, organizations, institutions do             in training and preparing ourselves to effectively compete
   better or don’t need to be done at all?                             in this environment




                                    all this implies                                           and what do we do?
an extended notion of “library”, “librarianship”, etc                a profession first among equals
anywhere, anytime, any way in which people interact with             no us, nobody else
  information organized, provided, supported by their own            make humanity more human
  community via their library staff                                  allow us to better ourselves individually and collectively
and thus…we have to be even better online than in person             these are the goals, only one way to do it: centrality to the
                                                                       information lives of our communities




         What to Do Now, and Why
                            Metropolitan Library System/
                           North Suburban Library System




                                         Joseph Janes
                                      Associate Dean for Academics
                                     The Information School
                             of the University of Washington
                                      jwj@u.washington.edu




                                                                                                                                     4

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Joe Janes

  • 1. first, a (semi-shameless) plug What to Do Now, and Why send us your best people Metropolitan Library System/ North Suburban Library System application deadlines January 15th (full time residential), March 15th (part time distance) www.ischool.washington.edu Joseph Janes Associate Dean for Academics The Information School of the University of Washington jwj@u.washington.edu my libraries my libraries my libraries what we do examine the information needs of our communities and individuals survey and understand the information environment design, devise, evaluate, plan, manage and refine the most efficient and effective spaces and ways of meeting those needs or else 1
  • 2. the information environment technology evolves as it always does it’s all on the Internet, right? technology, sure—about which more soon Google does just fine, right? competitive and volatile information marketplace (publisher well, no…and yes and consumer)—likewise what’s not there, what’s no good, what’s really great, what and the society changes we pay for that’s better § median age inc to 38.7 by ’30, 69M over age 65, 20% of not to mention what we know US population (from 39M in ’10) will continue to evolve, change, with increasing complexity § nonhispanic whites 53% of population by ’50 (now 74%) and rapidity, and will profoundly affect the information § Hispanic, Asian growth rates 2% per year environment of our communities a couple of recent examples $ (£, ¥, €) Wikipedia an increasingly complicated information marketplace good, bad, when, how, for whom? mergers, acquisitions; book and journal publishers, media companies, even system vendors YouTube smile! Candid Camera for the 21st c a great deal of “free” content (tho free ain’t always) Second Life are these temporary or ephemeral phenomena? what’s important about this (and things like it), if anything? how do you beat free, easy, quick, and good enough? another recent example privacy & intellectual freedom Google Book Search, Open Content Alliance, Windows Live increasing logging and capture functions (circulation, Books database searching, digital reference transactions) moving beyond the free Web side benefit of learning about users, communities, uses, needs deals with content providers, starts to look a lot more like the “traditional” content industry increasing governmental ability, willingness (?), need (?) to play in this realm [CDA, COPA, CIPA, PATRIOT Act, beyond?] young people seem not to care about this as much as we do in exchange for convenience 2
  • 3. perception librarianship evolves place to get good books, for kids, inspire reading and learning as it always has, to meet the present and likely future challenges pornographers place to read your email we have to be worth it, necessary, and make a convincing boring case hysterical so what do we do now? ignored we do such a good job…. all of these? we are becoming increasingly marginal in the popular mind, excepting dedicated library users, even as actual usage rises (as measured by interaction with quality resources paid for by the library) what to do ideas something, anything that advances the cause of centrality; Wikipedia what makes us better, stronger, more central to their create and edit entries, cite sources, fight for quality, be a information lives positive force YouTube be where they are, be relevant to what they want and want to do make a video, show how cool libraries and librarians really are MySpace, Facebook stand for what we stand for make a page, offer service, resources Second Life the next generation of creativity ideas what to do learn, play, succeed, fail, share focus on services to the young read and participate in the library blogosphere reading & literacy, incl reading advocacy, services to new members of community use these tools but don’t compete with things you can’t beat (search tool bar) technological sophistication, tool building and assessment make judicious choices based on your experience & professionalism advocate for intellectual freedom & privacy put creativity at the center of what you do (in both ways) institutional repositories rethink priorities & assumptions 3
  • 4. skills, training, experience, what to do background play to our strengths librarianship is a “conservative” profession focus on things that we can uniquely do, that uniquely emphasis on tradition, consistency define us: quality, depth, education, instruction, literacy, cf overemphasis community & clientele basis, tool building, and so on and yet there are so many new things we could do, or old and how they fit in the emerging information environment things we could do newly and… what old things to give up or cede to competitors, profession will need to be continually responsive and agile what could other people, organizations, institutions do in training and preparing ourselves to effectively compete better or don’t need to be done at all? in this environment all this implies and what do we do? an extended notion of “library”, “librarianship”, etc a profession first among equals anywhere, anytime, any way in which people interact with no us, nobody else information organized, provided, supported by their own make humanity more human community via their library staff allow us to better ourselves individually and collectively and thus…we have to be even better online than in person these are the goals, only one way to do it: centrality to the information lives of our communities What to Do Now, and Why Metropolitan Library System/ North Suburban Library System Joseph Janes Associate Dean for Academics The Information School of the University of Washington jwj@u.washington.edu 4