1. Turn Marketing Communications Into Marketing Conversations

5. Every Communication Is a Marketing Communication — Traditional Channels (Passive)

6. Every Communication Is a Marketing Communication — New Media Channels (Interactive)

9. Reach. Print Email Response URL Survey Page

10. Reach. Relevancy.

13. Same Database and Logic Drives All Media

14. Integrated, Synchronized Cross Media Campaigns

15. Track, Analyze and Refine for Maximum ROI

17. XMPie — One-to-One in One Web, Email and Mobile Variable Data Print Personalized Web-to-Print

18. Cross-media Campaign in Action Campaign Leads to Response URL (RURL) www.domain.com/JohnSmith 2 Personalized Survey Page with Info Filled In 3 Alert Email To Sales 4 Direct Sales Call Response Tracking Dashboard Responses Saved in Database Grab Attention Catch the Customer and Get More Information Precision Targeting 5 Integrated Marketing Database Postcard or Email Campaign 1

19. Cross-media Campaign in Action Postcard or Email Campaign Personalized Survey Page with Info Filled In 3 Alert Email To Sales 4 Direct Sales Call Response Tracking Dashboard Responses Saved in Database Catch the Customer and Get More Information Precision Targeting 1 5 Campaign Leads to Response URL (RURL) www.domain.com/JohnSmith 2 Grab Attention Integrated Marketing Database

20. Cross-media Campaign in Action Postcard or Email Campaign Campaign Leads to Response URL (RURL) www.domain.com/JohnSmith 2 Alert Email To Sales 4 Direct Sales Call Response Tracking Dashboard Precision Targeting 1 5 Grab Attention Personalized Survey Page with Info Filled In 3 Catch the Customer and Get More Information Responses Saved in Database Integrated Marketing Database

21. Cross-media Campaign in Action Postcard or Email Campaign Personalized Survey Page with Info Filled In 3 Catch the Customer and Get More Information Responses Saved in Database Campaign Leads to Response URL (RURL) www.domain.com/JohnSmith 2 1 Grab Attention Alert Email To Sales 4 Direct Sales Call Response Tracking Dashboard Precision Targeting 5 Integrated Marketing Database

22. Cross-media Campaign in Action Postcard or Email Campaign Personalized Survey Page with Info Filled In 3 Catch the Customer and Get More Information Responses Saved in Database Campaign Leads to Response URL (RURL) www.domain.com/JohnSmith 2 1 Grab Attention Alert Email To Sales 4 Direct Sales Call Response Tracking Dashboard Precision Targeting 5 Integrated Marketing Database

23. Unlock the Creativity Graphic-rich Charts Image Personalization

28. Current State … Multiple tools, multiple workflows, … Customer Data Variable Data Print Workflow VDP Personalization Engine Adding Personalized Web Convert and transfer Data for Web Push PURL back to Customer Data Web Personalization Engine Push “replies” back to Web Data E-Mail Personalization Engine Adding Personalized e-Mail Web Design E-Mailt Design Print Design Print Design

29. Desired State…XMPie PersonalEffect ™ uProduce Server InDesign XLIM Websites Customer Database Output Print Email Mobile Web

32. Touch point A – Personalized Printed Postcard (Outbound) - Female / 35-40 Direct Mail Postcard personalized by gender and age with uImage effect on name Touch point B: follow-up email ( outbound) Touch point C: RURL (Interactive) Touch point D: Refer-a-Friend Refer –a-friend and get 2 months free membership Elixia: Cross-Media Campaign Components - Female

33. Touch point A – Personalized Printed Postcard (Outbound) – Male / 30-35 Direct Mail Postcard personalized by gender and age with uImage effect on name Touch point B: follow-up email ( outbound) Touch point C: RURL (Interactive) Touch point D: Refer-a-Friend Refer –a-friend and get 2 months free membership Elixia: Cross-Media Campaign Components - Male

35. XMPie Resources and Services — A Fast Start Program for Success Marketplace Online Library Easy To Use Cross-media Campaign Templates Professional Services and Specialized Training Program

38. Thank You