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New York
Concrete jungle where dreams are made of
There's nothin' you can't do
Now you're in New York
These streets will make you feel brand new
Big lights will inspire you

David Aronoff,
General Partner
Flybridge Capital Partners
With Great Thanks to InSITE Fellows
Patrick Chang, David Lerman, Zak Schwarzman

5 MAR 2014 | PAGE1
NYC Is the Next Venture Capitol
• 
• 
• 
• 
• 

NYC is on track to create $Billion tech companies
Myths and Issues
Let the data speak
Keys to success rely on city’s secret weapons
Conclusions

5 MAR 2014 | PAGE2
NYC Tech Myths and Issues
•  Talent – “We need more people, particularly technical hires”
•  Costs – “It’s just too expensive to build startups in NYC”
•  Funding – “There are plenty of angel and early stage investors
in NYC, but later stage investment funds are hard to find”
•  Exits – “New York City is short on massive tech stories”
•  Sectors – “AdTech, FinTech, Fashion, Media & nothing else”

5 MAR 2014 | PAGE3
Poised to Create Massive Successes

Success
Stories
•  Admeld (Acq $400m)
•  Buddy Media (Acq $700m)
•  Indeed.com (Acq $1b)
•  MakerBot (Acq $400m)
•  Shutterstock (IPO$2.3b)
•  Tumblr (Acq $1.1b)

Scaling
Startups
•  MongoDB
•  AppNexus
•  OnDeck
•  Gilt
•  ZocDoc
•  Varonis

•  Kickstarter
•  BetterCloud
•  Etsy
•  Shapeways
•  Outbrain
•  tracx

•  27 of the BI Digital 100

Vibrant
Community
•  1.2K+ Tech Startups10
•  375+ Tech Meetups11
12
²  Total 320K Members
13
²  NYTM 35K Members
•  80+ NY City Govt Programs14
•  45+ Co-Working spaces15
•  60+ Incubators/Accelerators16

World Class
Academia
•  110 Universities in Region17
18
²  14 of Top 100 Schools
+ Students19
²  500K
•  Applied Sciences NYC20
•  Academy for SW Eng /21
Bronx Academy for SW
•  CSNYC22

Magnet for
Talent

Ultimate
Access

•  262K+ Tech FTEs1
•  #1 City F500 HQs (45)8
2
²  150K Highly-Skilled
•  Traditional: Advertising,
3
²  26K added since 2007
Fin Services, Fashion,
4
•  #1 Locale Top 5 Undergrad
Media, Info Svc, Design
•  #1 Women Entrepreneurs5
•  Tech: 8.6K+ Companies9
•  #1 for H1-B Visas 20126
•  Salaries/Rent Lower than SF/SV7

Tech Giants
Moving In
•  Google:
•  Amazon:
•  Facebook:
•  Yahoo:
•  Capacity =

3.2K+ FTEs23
110K Ft2 24
100K Ft2
270K Ft2
4K-6K+ FTEs

A Capitol
For Capital
•  Largest City Econ $583B25
•  #2/#3 in VC Funding26
•  $13.6B Raised Since 200627
•  #1 in VC $ invest growth28

5 MAR 2014 | PAGE4
Startup Lifecycle
9.5 years29

Initial Investment

Follow On Investment & M&A

IPO

Dead Pool

5 MAR 2014 | PAGE5
Funding On Track
# per Round Category

Looking at VC financings over the past decade, by round and dollars, this
generation of tech startups began in late 2005, early 2006.
SOURCE: Thomson Reuters, CrunchBase30
5 MAR 2014 | PAGE6
Funding On Track
$ per Round Category

Looking at VC financings over the past decade, by round and dollars, this
SOURCE: Thomson Reuters31
generation of tech startups began in late 2005, early 2006.
SOURCE: Thomson Reuters, CrunchBase31
5 MAR 2014 | PAGE7
Funding On Track
Investment Size

Looking at VC financings over the past decade, by round and dollars, this
SOURCE: Thomson Reuters31
generation of tech startups began in late 2005, early 2006.
SOURCE: Thomson Reuters, CrunchBase32
5 MAR 2014 | PAGE8
Startup Growth Outpaces Competitors
Total Number of VC Investments 2012

Boston

Seattle

Silicon Valley

408

112

Philadelphia

71

1159

Chicago

379

117

NYC

DC Metro

335
LA/San Diego

105

87
Austin

SOURCE: The Atlantic, Martin Prosperity Institute33

5 MAR 2014 | PAGE9
Great Exits / Massive Winners on Track
Financings
$13.6B+ Raised
Since 2006
34

IPO

SOURCE: Thomson Reuters

5 MAR 2014 | PAGE10
Great Exits / Massive Winners on Track
Scaling Startups
Dozens of Startups
Surging Towards IPO

IPO

SOURCE: Thomson Reuters

5 MAR 2014 | PAGE11
Great Exits / Massive Winners on Track

M&A
554 Transactions
Since 2006

IPO

35

SOURCE: Thomson Reuters

5 MAR 2014 | PAGE12
Great Exits / Massive Winners on Track

IPO

IPOs
2013:
7 Completed, 1 Filed

36

SOURCE: Thomson Reuters

5 MAR 2014 | PAGE13
Much More than New Media
AdTech
eCommerce
Fashion
FinTech
Analytics
EdTech
Hardware 2.0
Video/Photo
Health/Fitness
Enterprise 2.0

5 MAR 2014 | PAGE14
The NYC X Factor
•  NYC always welcomes newcomers – tech no different
–  350+ tech meetups with more than 320K+ members
–  NYTM is the pinnacle, with more than 35K members

•  Easy to see that community is core to NYC’s success
•  But is there a way to analyze impact more quantitatively?

5 MAR 2014 | PAGE15
•  Endeavor is a global not-for-profit that catalyzes countries’
economic growth through high-impact entrepreneurship
•  To support their mission, Endeavor’s research group has
mapped the startup genome around the globe, asking
founders of tech startups key questions, including:
– 
– 
– 
– 
– 

Who INSPIRED you to become an entrepreneur?
Where were you EMPLOYED before becoming an entrepreneur?
Who INVESTED in your company?
Who MENTORED you as you built your company?
Have you FOUNDED any additional companies?

•  They capture the results in diagrams that depict the DNA of
communities and its multiplier effect.
5 MAR 2014 | PAGE16
The Multiplier Effect

5 MAR 2014 | PAGE17
The Multiplier Effect

•  Data gathering is expected to be complete by January
•  So far 700+ companies connect to one another and preliminary data
is challenging conventional wisdom within sector…
SOURCE: Endeavor Global

5 MAR 2014 | PAGE18
Core Questions
•  DoubleClick employees founded more than 20 companies
in NYC tech, and account for more than 30 CEOs in the city
•  From which universities do NYC Tech founders graduate?
•  What is the longest chain of connections in NYC Tech? It’s 8
companies long in Buenos Aires.
•  How many entrepreneurs have the most inspirational
community members inspired?
•  Which are the most influential companies/organizations?
•  How many “generations” until the tech ecosystem is
largely self-sustaining in terms of human resources?
SOURCE: Endeavor Global

5 MAR 2014 | PAGE19
Conclusions
•  The NYC Tech community has catapulted to a leading
entrepreneurial center in only 7 years
•  Massive M&A exits, established leaders across multiple
sectors, combined with strong growing IPO pipeline
position NYC well
•  No dispute that NYC has arrived if in 24-36 months:
–  Talent: Multiplier effect continues to grow exponentially
–  Funding: Remains consistently #2 or #3 for venture capital in US
–  Exits:
Cohort on runway yields 2-3 multi $B public companies

5 MAR 2014 | PAGE20
Footnotes / Links
1

Building a Digital City: The Growth and Impact of New York
City’s Tech/Information Center, p. 2

20

Partnership for New York City, NYC Jobs Blueprint, p. 25

2

Partnership for NYC

21

Academy for Software Engineering
Bronx Academy for Software Engineering

3

Building a Digital City: The Growth and Impact of New York
City’s Tech/Information Center, p. 2

22

The Computer Science Education Foundation of New York City

4

LinkedIn Research

23

WNYC

5

Startup Ecosytem Report Part 1, p. 35

24

NYC Real Estate Broker's estimates
Partnership for New York City, NYC Jobs Blueprint, p. 13

6

H1 Base

25

7

Angel List Research

26

NYC TechCity, p. 8

8

Fortune

27

NY VC Almanac, p. 7

9

NYEDC, p 4 Economic Research and Analysis, Tech Trends
August 2013

28

The Atlantic / Martin Prosperity Institute

10

NYC TechCity, p. 1

29

SEC Filing Analysis

Meetup.com Research

30

Thomson Reuters Analysis – See slide 19

Meetup.com Research

31

Thomson Reuters Analysis – See slide 19

NY Tech Meetup Research

32

Thomson Reuters Analysis – See slide 20

Promoting Entrepreneurship in NYC, NYEDC p2

33

The Atlantic / Martin Prosperity Institute Updated with 2012 Data from ???

Mark Birch Research

34

NY VC Almanac, p. 7
<Thomson Analysis> - Add rationale
Yahoo Finance: Shutterstock, Tremor Video; SEC Filing: Varonis

11
12
13
14
15
16

Mark Birch Research

35

17

AON / Partnership for New York, p. 11

36

18

US News & World Report

19

AON / Partnership for New York, p. 11

5 MAR 2014 | PAGE21
Industry Taxonomy : Financings
•  The following taxonomy was used for industry data
filtering for financing activity 2006 – present, slide 6 & 7
•  Additionally, a 40 mile radius around NYC was used for
inclusion of company data

5 MAR 2014 | PAGE22
Industry Taxonomy : M&A
•  The following taxonomy was used for industry data
filtering for M&A activity 2006 – present, on slide 8
•  Additionally, a 40 mile radius around NYC was used for
inclusion of company data

5 MAR 2014 | PAGE23

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NYC is the next Venture Capitol presentation 3 14

  • 1. New York Concrete jungle where dreams are made of There's nothin' you can't do Now you're in New York These streets will make you feel brand new Big lights will inspire you David Aronoff, General Partner Flybridge Capital Partners With Great Thanks to InSITE Fellows Patrick Chang, David Lerman, Zak Schwarzman 5 MAR 2014 | PAGE1
  • 2. NYC Is the Next Venture Capitol •  •  •  •  •  NYC is on track to create $Billion tech companies Myths and Issues Let the data speak Keys to success rely on city’s secret weapons Conclusions 5 MAR 2014 | PAGE2
  • 3. NYC Tech Myths and Issues •  Talent – “We need more people, particularly technical hires” •  Costs – “It’s just too expensive to build startups in NYC” •  Funding – “There are plenty of angel and early stage investors in NYC, but later stage investment funds are hard to find” •  Exits – “New York City is short on massive tech stories” •  Sectors – “AdTech, FinTech, Fashion, Media & nothing else” 5 MAR 2014 | PAGE3
  • 4. Poised to Create Massive Successes Success Stories •  Admeld (Acq $400m) •  Buddy Media (Acq $700m) •  Indeed.com (Acq $1b) •  MakerBot (Acq $400m) •  Shutterstock (IPO$2.3b) •  Tumblr (Acq $1.1b) Scaling Startups •  MongoDB •  AppNexus •  OnDeck •  Gilt •  ZocDoc •  Varonis •  Kickstarter •  BetterCloud •  Etsy •  Shapeways •  Outbrain •  tracx •  27 of the BI Digital 100 Vibrant Community •  1.2K+ Tech Startups10 •  375+ Tech Meetups11 12 ²  Total 320K Members 13 ²  NYTM 35K Members •  80+ NY City Govt Programs14 •  45+ Co-Working spaces15 •  60+ Incubators/Accelerators16 World Class Academia •  110 Universities in Region17 18 ²  14 of Top 100 Schools + Students19 ²  500K •  Applied Sciences NYC20 •  Academy for SW Eng /21 Bronx Academy for SW •  CSNYC22 Magnet for Talent Ultimate Access •  262K+ Tech FTEs1 •  #1 City F500 HQs (45)8 2 ²  150K Highly-Skilled •  Traditional: Advertising, 3 ²  26K added since 2007 Fin Services, Fashion, 4 •  #1 Locale Top 5 Undergrad Media, Info Svc, Design •  #1 Women Entrepreneurs5 •  Tech: 8.6K+ Companies9 •  #1 for H1-B Visas 20126 •  Salaries/Rent Lower than SF/SV7 Tech Giants Moving In •  Google: •  Amazon: •  Facebook: •  Yahoo: •  Capacity = 3.2K+ FTEs23 110K Ft2 24 100K Ft2 270K Ft2 4K-6K+ FTEs A Capitol For Capital •  Largest City Econ $583B25 •  #2/#3 in VC Funding26 •  $13.6B Raised Since 200627 •  #1 in VC $ invest growth28 5 MAR 2014 | PAGE4
  • 5. Startup Lifecycle 9.5 years29 Initial Investment Follow On Investment & M&A IPO Dead Pool 5 MAR 2014 | PAGE5
  • 6. Funding On Track # per Round Category Looking at VC financings over the past decade, by round and dollars, this generation of tech startups began in late 2005, early 2006. SOURCE: Thomson Reuters, CrunchBase30 5 MAR 2014 | PAGE6
  • 7. Funding On Track $ per Round Category Looking at VC financings over the past decade, by round and dollars, this SOURCE: Thomson Reuters31 generation of tech startups began in late 2005, early 2006. SOURCE: Thomson Reuters, CrunchBase31 5 MAR 2014 | PAGE7
  • 8. Funding On Track Investment Size Looking at VC financings over the past decade, by round and dollars, this SOURCE: Thomson Reuters31 generation of tech startups began in late 2005, early 2006. SOURCE: Thomson Reuters, CrunchBase32 5 MAR 2014 | PAGE8
  • 9. Startup Growth Outpaces Competitors Total Number of VC Investments 2012 Boston Seattle Silicon Valley 408 112 Philadelphia 71 1159 Chicago 379 117 NYC DC Metro 335 LA/San Diego 105 87 Austin SOURCE: The Atlantic, Martin Prosperity Institute33 5 MAR 2014 | PAGE9
  • 10. Great Exits / Massive Winners on Track Financings $13.6B+ Raised Since 2006 34 IPO SOURCE: Thomson Reuters 5 MAR 2014 | PAGE10
  • 11. Great Exits / Massive Winners on Track Scaling Startups Dozens of Startups Surging Towards IPO IPO SOURCE: Thomson Reuters 5 MAR 2014 | PAGE11
  • 12. Great Exits / Massive Winners on Track M&A 554 Transactions Since 2006 IPO 35 SOURCE: Thomson Reuters 5 MAR 2014 | PAGE12
  • 13. Great Exits / Massive Winners on Track IPO IPOs 2013: 7 Completed, 1 Filed 36 SOURCE: Thomson Reuters 5 MAR 2014 | PAGE13
  • 14. Much More than New Media AdTech eCommerce Fashion FinTech Analytics EdTech Hardware 2.0 Video/Photo Health/Fitness Enterprise 2.0 5 MAR 2014 | PAGE14
  • 15. The NYC X Factor •  NYC always welcomes newcomers – tech no different –  350+ tech meetups with more than 320K+ members –  NYTM is the pinnacle, with more than 35K members •  Easy to see that community is core to NYC’s success •  But is there a way to analyze impact more quantitatively? 5 MAR 2014 | PAGE15
  • 16. •  Endeavor is a global not-for-profit that catalyzes countries’ economic growth through high-impact entrepreneurship •  To support their mission, Endeavor’s research group has mapped the startup genome around the globe, asking founders of tech startups key questions, including: –  –  –  –  –  Who INSPIRED you to become an entrepreneur? Where were you EMPLOYED before becoming an entrepreneur? Who INVESTED in your company? Who MENTORED you as you built your company? Have you FOUNDED any additional companies? •  They capture the results in diagrams that depict the DNA of communities and its multiplier effect. 5 MAR 2014 | PAGE16
  • 17. The Multiplier Effect 5 MAR 2014 | PAGE17
  • 18. The Multiplier Effect •  Data gathering is expected to be complete by January •  So far 700+ companies connect to one another and preliminary data is challenging conventional wisdom within sector… SOURCE: Endeavor Global 5 MAR 2014 | PAGE18
  • 19. Core Questions •  DoubleClick employees founded more than 20 companies in NYC tech, and account for more than 30 CEOs in the city •  From which universities do NYC Tech founders graduate? •  What is the longest chain of connections in NYC Tech? It’s 8 companies long in Buenos Aires. •  How many entrepreneurs have the most inspirational community members inspired? •  Which are the most influential companies/organizations? •  How many “generations” until the tech ecosystem is largely self-sustaining in terms of human resources? SOURCE: Endeavor Global 5 MAR 2014 | PAGE19
  • 20. Conclusions •  The NYC Tech community has catapulted to a leading entrepreneurial center in only 7 years •  Massive M&A exits, established leaders across multiple sectors, combined with strong growing IPO pipeline position NYC well •  No dispute that NYC has arrived if in 24-36 months: –  Talent: Multiplier effect continues to grow exponentially –  Funding: Remains consistently #2 or #3 for venture capital in US –  Exits: Cohort on runway yields 2-3 multi $B public companies 5 MAR 2014 | PAGE20
  • 21. Footnotes / Links 1 Building a Digital City: The Growth and Impact of New York City’s Tech/Information Center, p. 2 20 Partnership for New York City, NYC Jobs Blueprint, p. 25 2 Partnership for NYC 21 Academy for Software Engineering Bronx Academy for Software Engineering 3 Building a Digital City: The Growth and Impact of New York City’s Tech/Information Center, p. 2 22 The Computer Science Education Foundation of New York City 4 LinkedIn Research 23 WNYC 5 Startup Ecosytem Report Part 1, p. 35 24 NYC Real Estate Broker's estimates Partnership for New York City, NYC Jobs Blueprint, p. 13 6 H1 Base 25 7 Angel List Research 26 NYC TechCity, p. 8 8 Fortune 27 NY VC Almanac, p. 7 9 NYEDC, p 4 Economic Research and Analysis, Tech Trends August 2013 28 The Atlantic / Martin Prosperity Institute 10 NYC TechCity, p. 1 29 SEC Filing Analysis Meetup.com Research 30 Thomson Reuters Analysis – See slide 19 Meetup.com Research 31 Thomson Reuters Analysis – See slide 19 NY Tech Meetup Research 32 Thomson Reuters Analysis – See slide 20 Promoting Entrepreneurship in NYC, NYEDC p2 33 The Atlantic / Martin Prosperity Institute Updated with 2012 Data from ??? Mark Birch Research 34 NY VC Almanac, p. 7 <Thomson Analysis> - Add rationale Yahoo Finance: Shutterstock, Tremor Video; SEC Filing: Varonis 11 12 13 14 15 16 Mark Birch Research 35 17 AON / Partnership for New York, p. 11 36 18 US News & World Report 19 AON / Partnership for New York, p. 11 5 MAR 2014 | PAGE21
  • 22. Industry Taxonomy : Financings •  The following taxonomy was used for industry data filtering for financing activity 2006 – present, slide 6 & 7 •  Additionally, a 40 mile radius around NYC was used for inclusion of company data 5 MAR 2014 | PAGE22
  • 23. Industry Taxonomy : M&A •  The following taxonomy was used for industry data filtering for M&A activity 2006 – present, on slide 8 •  Additionally, a 40 mile radius around NYC was used for inclusion of company data 5 MAR 2014 | PAGE23