EVENT DESCRIPTION: FRIDAY Aug 17 - Sun Aug 19, 2012. Solving the challenge of how we can provide social, sustainable, secure Hacking | “Capitalism with a Conscience” | Providing funds and tools for good causes using the power of the pros and the capacity of the crowd. E.g., Autism, Depression Centers, War Veterans | We pick. We solve problems. We give the solutions directly to the people who need them. | We will provide reasonable | compensation, profit sharing and equity to |a community run organization (i.e., Xcorp) | Developers, artists, professionals, VCs and others who make contributions. Sustainable Hacking creates the capacity to good, have fun and make money.

1. Social, Sustainable Crowd Development
Summer 2012 | Online
2012 © David Baumann and AppXCorp, LLC

2. Overview
• Our Mission
• How
• When
• Where
• Why
• Next Steps
2012 © David Baumann and AppXCorp, LLC

3. Our Mission
 Developing solutions,
 for global challenges, using
 the power of creative inspiration,
 Social collaboration
 the capacity of the crowd,
 streamlined processes and
 best practices.
We want to do good, have fun, make money
2012 © David Baumann and AppXCorp, LLC

4. What
What is Social, Sustainable Crowd Development?
 “Capitalism with a Conscience”
• We will provide funds and tools for good causes
– E.g., Autism, Depression Centers, War Veterans
– We let the participants pick, as long as:
» we solve problems; and
» There’s a reasonable business plan (vetted by pros)
– We give apps and solutions directly to the people who need them.
• We will provide reasonable
– compensation, profit sharing and equity to
» a community run organization (i.e., Xcorp)
» Developers, artists, professionals, VCs and others who make contributions
 Transforming the power of the Appathon/Hackathon into
secure, sustainable, supported solutions
2012 © David Baumann and AppXCorp, LLC

5. Power vs Capacity
• Appathon/Hackathons focused on apps or startups alone can
create great power (like windmills)
• But, they don’t create the capacity to provide secure and
sustainable solutions, to real problems, that are assured to be
safe and effective
– It’s asserted by environmental activists that not a single US coal-fired
or nuclear power plant has been or would be decommissioned or
delayed based on any, or every, windmill.
Sustainable secure solutions require capacity, not just power
2012 © David Baumann and AppXCorp, LLC

6. FOCUS
• One master event coordination team
– little incremental additional effort /additional vertical
– Net: some efficiencies offset extra efforts
• Separate teams run each vertical
– e.g., AppX, BandX, HackX, LawX, ArtX, BandTwoBand
• Biggest benefit: development of relationships and exchange
of ideas, information and education between different groups
• Biggest 2nd benefit: increasing the population of women and
historically disadvantaged people at events and allowing for
more collaboration between different regions
2012 © David Baumann and AppXCorp, LLC

7. Why – AppXGames
• People need our help now
• Traditional mechanisms for donating money to charitable causes
– Do not assure that money or efforts will go directly to help someone truly in need, and
– Cause “drag” caused by bureaucracy delays and overhead
• There is no fair and efficient business, legal or sourcing mechanism for
compensating:
– Developers of Apps and Businesses to solve problems and generate value
– Content Providers (whether text, art, music, video or even ideas)
– Enterprise IT Lifecycle Support required to support Appathon solutions
– Security and Red Team Professionals to attack and defend solutions to assure safety, security and
privacy
– Business and legal professionals needed to chart the course, and run operations
We need new and better rules and contracting vehicles to support and drive innovation
without creating barriers to crowds, swarms and sprints.
2012 © David Baumann and AppXCorp, LLC

8. Why -- BandTwoBand
• We want live music, and the opportunity to jam, at our events in a controlled
environment (e.g., when we work, we work hard, when we have fun… ;)
• The music industry has been historically undercompensated, and is struggling with
the current IP system
• Efforts to fix it from the top down (e.g., Sound Exchange) have failed
• There are ways to fix it, from the ground up, using a model similar to AppXGames
and HackXGames
• There’s passion and tremendous musicians available
– Every level from top name touring act to garage bands
• We’d like to explore whether there are synergies with the other Games.
• We think this is a hip name if we explore uses of wristband technologies (like
Jawbone, Nike…) for music and a “rings of trust” approach to relationships and
security models
2012 © David Baumann and AppXCorp, LLC

9. Why LawXGames
• We need to develop fair
– Royalty systems
– standardized templates for sourcing and contracting
– Accelerated dispute resolution procedures
• Excellent work done to date to use as a foundation
– See, e.g., Tate Compendeum, ACC, Edgar SEC library, TechNexxus form library which will be
contributed to the AppXCorp for donation/commercialization
• Need crowd sourcing to further disassemble and enrich forms with commentary
and “pre-approved” alternatives down to the clause level
Once the old system is fully “broken down” (and lord knows it is broken…;) we can
then build a new, better, faster and fairer system.
2012 © David Baumann and AppXCorp, LLC

10. mArt/Hair/Fashion/Self-Esteem
• Do you want your appearance and self-esteem limited to
blond, brunette, redhead….in your electronic records?
– Help us crowd source
• the next gen open standards for electronic hair, fashion, self-esteem,
wellness
• Fun new applications that help anyone explore the world of art and
fashion, and help veterans and retired athletes transition to civilian life
• Ideas for how geeks get dates (just kidding, sort..;)
• We want to have creative talent available to help with design,
marketing, packaging…
• We have sponsors (e.g., Zohra Salons) willing to donate
seminars, training, tools, resources and prizes for solutions
2012 © David Baumann and AppXCorp, LLC

11. Why HackXGames
• We cannot purport to provide “solutions” to
issues involving security and privacy and always
keep leaving it to someone else to figure it out
• We need to drive consideration of these factors,
with feedback, into the design and development
phases
• Typical collegiate Hackathon format, developers
defend and our team of professional hackers, led
by Bob Weiss of Password Crackers, and a DEF
CON Goon, will demonstrate potential exploits
and attack vectors in a safe, closed environment
2012 © David Baumann and AppXCorp, LLC

12. How
• Social, Sustainable Crowd Experiences and Relationships
– Based on Enhanced AppXGames 2012 Structure
• Charitable Requirements
• Corporate Requirements by Sponsors
• Fun
– Games
– ArtX, BandTwoBand, LawX (wait, lawyers in the fun category…;)
• Funding
– Sponsors | TechNexxus | David Baumann, Esquire | Virtacore (these guys have been awesome) | Zohra |
Password Crackers | Exadel / Tiggzi
• Additional Sponsors already onboard
– Venture Capitalists
– Donations
• We need people who want to solve a problem, and aren’t afraid to make things happen | a.k.a
HAPPENATORS | We MUST have them, or we don’t go because we won’t succeed.
– If the people in need don’t participate in the solution, IT WON’T WORK
– Technology and tools alone don’t solve anything
• Elite (1337) developers, hackers and Relationships
– Selection process to find the people who
• are the best, and
• who give the best they can
• Fun and Upside Potential for Everyone
• Pain Knows No Boundaries | Multi-cultural
2012 © David Baumann and AppXCorp, LLC

13. mBuilding Blocks
• Our hope is to make building blocks of functionality
(similar to Microsoft Lightswitch, Tiggzi, Red Foundry,
etc.) that will bring mobile app development, using a
standarded mobile health standard (like mHealth)
closer to something “non-geeks” can work with
• Currently have offers open to Nike, Exadel/Tiggzi,
Red Foundry and Verizon; and will be approaching
AT&T, Jawbone and others this week
– If anyone is interested in working with us, please contact
us!
2012 © David Baumann and AppXCorp, LLC

14. Where
• Online | Virtual Hackathons
– Great for getting started and getting everyone
prepped for the in person events
• In person
– We must focus on building
• Relationships
• Trust
• Fun
• Sustainable business models, with advice from a community
of advisors with no vested interest
• KEEP IT SIMPLE
2012 © David Baumann and AppXCorp, LLC

15. When
AppXGames #2
• When: NEXT FRIDAY, AUGUST 17 – 19, 2012
– Why and How: This is what we will solve.
– Where: ONLINE – STAY POSTED FOR DETAILS
– Signup and details: NEW SITE will be posted by
Monday August 13. Social media feeds will also be
plugged in so you can check us out on Facebook,
Twitter….
• AppXGames #3 | TBD
– Several Options Available
– To be determined in AppXGames #2 | vXGames #1
2012 © David Baumann and AppXCorp, LLC

16. Next Steps
• WE HAVE A PLAN, BUT
• The most important thing I learned from hacking
is how little I know and how much more I want to
know, so
• Todd Medema (our pied piper of hacking, ideas
and fun) and I are open to anything, as long as it
is consistent with our mission.
• Comment on this plan, please give us your ideas,
and we’ll continue to refine this document.
2012 © David Baumann and AppXCorp, LLC

17. Contact Us
Let us know if you want to help us make a
difference.
• You can contact us at the following addresses:
– David Baumann*
• dbaumann@technexxus.com
– Todd Medema
• Toddmedema@gmail.com
2012 © David Baumann and AppXCorp, LLC

18. Acknowledgements
• Please do not think that I take credit for all of the ideas
in here. I’m just the guy who sat down and typed out
the vision that emerged from so many great minds I’ve
had the pleasure to meet and work with, especially the
CMU teams (you know who you are .
• Todd is our pilot for the AppXGames and we are
confident that he will chart a good course
• Thank you, to each and every one of the people who
helped us to see how to put everything together, and
who will help us to make this a success.
• If we pick ourselves up one more time than we fall, we
will succeed.
2012 © David Baumann and AppXCorp, LLC