Learn how to network and market your personal brand to be more effective.

1. 1 Creating and Networking your Brand… To Get What You NeedAtlanta, GANovember 2009Dr. Dirk BaxterDr. Patty Kubus

2. 2 Objectives of the Session Create and articulate one’s brand Learn best practices of skilled networkers to market your brand Practice networking skills Develop an individual action plan

4. Values

6. Attracts people to you

7. Differentiates you

8. It determines how others see you

10. Be authentic

11. Discipline yourself

12. Focus

13. Practice

15. What

16. Why

17. How

19. What – Healthcare executive coach

20. Why – Have a passion for helping people to develop and reach their potential

21. How – Unique healthcare and adult learning experience gives internal and external perspective (lens) through which I can see the needs, but am able to get the person to snap it into focus for themselves

23. What – Strategic talent optimization consultant

24. Why – Enjoy improving organizations and individuals to achieve the best performance results

25. How – Leverage strong relationships, business acumen and technical expertise to create a unique blend of solutions for client organizations

27. Why

28. How

30. Groups (face to face)

31. In professional organization

32. In client organization

33. Other organizations (e.g., church, hobby, civic, etc.)

34. Online: LinkedIn vs. Social Networking

37. 13 Summary Create and articulate your brand Practices of skilled networkers Practiced networking skills Homework: Practice your Brand Form your Board Create your Individual Action Plan CELEBRATE Networking and branding is hard – celebrate the wins

38. “ Networking – you can’t do it alone; neither can anyone else - pay it forward” Questions? 14

40. Inform them of what you are doing, and what you are looking for - Be Succinct

41. Ask for Informational Interviews

42. Have a conversation, do not ask for a position

43. Join LinkedIn and other networking sites

44. Ask for recommendations from co-workers/clients

45. Attend Community events

46. Let your friends know what you are looking for

47. Craft a “Pass on” email outlining what you are looking for so they can easily send it on if appropriate

48. Create your Board of Directors – and USE them weeklyFOLLOW-UP! Meeting is the first step, Follow-up gets you the job.

50. What is self marketing? What is NOT marketing?

51. Who can aide you in your marketing?

52. Internal/external

53. How you can self market

54. Practice your Impact Statement

56. What are some technical questions to ask yourself?

57. What are your professional needs?

58. What are your personal needs?

59. What other training defines you?

60. Training for technical skills

61. Past leadership positions

63. PatKubus@yahoo.com

65. DirkBaxter@yahoo.com

66. LinkedIn profile: Find me and connect!http://www.linkedin.com/profile?viewProfile=&key=1825047&trk=tab_pro www.LeadershipFutures.com