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How to write a successful business blog

                  Friday October 26th 2012




@brainstormdsgn            uk.linkedin.com/in/brainstormdigital
Do you have something original to say on your blog?
It will help you to have a content plan
Google Reader makes it easy to gather info for your blog
Google Alerts will notify you whenever any relevant news
                       stories break
The content on your blog will determine whether it should
    be part of your main website or a separate entity
Wordpress has a user-friendly interface. You can set up
       categories for your different blog posts
Don’t sell! Use your Blog to educate, inform, and engage
                     with your clients
Don’t write a polemic. (a) You’re creating too much work for
     yourself (b) No one wants to read it long articles!
Create a series of short posts that you can schedule in
advance. It’s less work and if the posts are related they
                      build loyalty
By sharing questions and answers on your blog, you can
                demonstrate credibility
Don’t be scared to give away a few industry secrets!
Polls are a great way to make your blog interactive!
Guest bloggers make it easy to provide high quality content
             (and take the pressure off you!)
Use visual content to bring your blog post alive
Don’t be scared to rock the boat!
Use your Blog as a sales funnel
Ensure you moderate blog commenting. There could be
           potentially libellous comments
Make it easy for visitors to share your blog content
LinkedIn groups are a great place to share your blog with
                   other businesses!
Share blog posts on your LinkedIn profile
Write engaging Tweets that will encourage people to click
                     on the links
Write engaging Facebook updates that will encourage
        visitors to click on the link to your blog
Blog doesn’t have to be just text. Share images and video
Ensure you have social media guidelines that encourage
                  your staff to blog
To find out more, go to our website
www.brainstorm-digital.co.uk and click on “training”
We also offer training over Skype

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How to write a successful business blog