Presented at the City Business Library on 31st May 2012

1. Using social media to help you
promote your business
Danny Bermant
@brainstormdsgn

2. Social media is…..
“All forms of electronic communication (e.g. blogs, forums)
through which users create online communities to share
information, ideas, personal messages, and other content
(such as video)”
“Think of social media as a telephone conversation that you
can hack into without breaking any laws”

3. Make the most of the landscape image at the top of your
Facebook page

4. Features include a new tab layout and the ability for fans to
send you private messages

5. Use the about section as a call to action

6. Use the tabs to reinforce your brand

7. You can now spread images and video across the page

8. Your photo albums can be displayed more effectively

9. You can now control when / where a status update appears

10. You can “pin” an update to the top of the page and tag your
“friends”

11. Add a milestone for your business e.g. launch event

12. Use Milestones to highlight events way in the past

13. Using Facebook to educate
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14. Using Facebook to inform
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15. Using Facebook to engage

16. Using the @ symbol to tag people / pages on Facebook

17. How to tag your friends in Facebook photos. You must be
logged into your personal account to do this
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18. Use North Social to add a competition to your page

19. User generated content on Facebook: Encourage viewers
to post on your page
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20. It helps not to take yourself too seriously sometimes
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21. Share Facebook events with your friends. You need to be
logged in to your Facebook personal account

22. Go to your admin area to look up notifications and see who
likes your page

23. You must be logged into your personal Facebook account
to share your page with your friends

24. Use “resources” to help promote your page

25. Embedding your Facebook wall on an external website -
www.jewishbookweek.com

26. Embed like / share buttons on your website

27. Use Facebook insights to find out which posts are attracting
the most attention

28. Remember you only have one opportunity to set your
Facebook username

29. Treat negative publicity as an opportunity, not a threat
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30. To update Twitter profile , click on “settings” and “profile”

31. Use your Twitter background to promote your other social
media channels

32. Change your Twitter profile as events change. Use your
profile to tell viewers a bit about yourself

33. To find people to follow, click on “discover”. Twitter gives
you a few options to find people
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34. Click on your profile icon to access your lists

35. Save time and create saved searches for the keywords that
are relevant to you

36. Hashtags are a great way to create and track topical
discussions

37. How to inform, educate and engage on Twitter
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38. You can now post images and youtube videos on Twitter

39. Using Twitter (via FourSquare) to tell people what you’re up
to, your personal challenges, and sharing humorous
thoughts

40. Writing a manual retweet

41. LinkedIn is 277% more successful than Facebook or Twitter
in generating new leads

42. LinkedIn profile should include a professional headshot and
subheading should explain how you add value

43. Your profile can include multiple positions

44. Personalise your LinkedIn recommendation requests

45. Avoid connecting to people you don’t know

46. Enhancements to your LinkedIn profile (1)

47. Enhancements to your LinkedIn profile (2)

48. Enhancements to your LinkedIn profile (3)

49. Search LinkedIn events to find functions that potential
clients may be attending

50. You can also create status updates for your company page

51. List your products & services on your company page

52. Group discussions are a great way to engage with other
LinkedIn users (and great for sharing blog posts!)

53. By managing your own LinkedIn group, you have another
avenue to promote your business to your connections

54. If you enjoyed today’s seminar, you may be interested in..
Social Media to help you promote your business
http://www.brainstormdesignltd.com/training/social-media-training.php
Social media for Business to Business sales
http://www.brainstormdesignltd.com/training/business-to-business.php
How to use LinkedIn win new clients
http://www.brainstormdesignltd.com/training/linkedin-training.php