1. Navigation designed for the
REAL outdoors
Cartographic Society
4th September 2013
david@splashmaps.net
#REALoutdoors
#Soc2013

2. Content
• Who is SplashMaps
• Who do we design for
• What do we design
• Our community
• Advancing – With you?

3. WHO IS SPLASHMAPS?

4. Our Brand
• About simple, practical navigation
• About the REAL outdoors
• About exploiting trends in Data
• About Innovation in product & service design

5. Who’s in SplashMaps?
• An Engineer who likes a challenge
• A Marketer who follows trends
• A Collaborative Project Manager
• An Open Sourcerer
• A gifted Service Implementer
• A growing community

6. WHO DO WE DESIGN FOR?

7. Biased toward bikes? – Do you blame
us?
•23% growth in cycle sales to 2016
•Avg bike price increased by 40% in 5yrs.
•6% of the 3.7M bikes sold >£1000!
•Overall cycling market (UK) is £2.5bn.
•A 1.3M increase in cyclists in 2010.
•£667m non-service accessory mkt.
Sources: Mintel, Sky, BikeRadar

8. User Centred Design
• Designed with users-
extreme & casual
www.splashmaps.net
• Something Tailored to
them.
• Consumer as contributor

9. WHAT DO WE DESIGN?

10. A design challenge…
Thanks Garmin!

11. The Medium

12. Challenges of a REALoutdoor spec.
• Materials (Faux Silk, Satin, Polyester etc.)
• Bleed
• License for 1:25k Raster
• Data Integration
• Styling for Open Data (OS, OSM, LA)
• Colours (CYMK, RGB)
• Map and Key physical design
• Feedback on content

13. Carto Choices

14. Carto Choices

15. Sporting events & destinations

16. Events and Experiences

17. OUR COMMUNITY

18. Staying ahead and being seen
Building a community
around the brand Retaining Thought leadership

19. Our Backers
www.splashmaps.co.uk
“…a real example of
Open Government Data
supporting small business
innovation!!”
•Ed Parsons, the Geospatial Technologist
of Google
Gary Gale; Director of Places for Nokia,
co-founder of WhereCamp EU:
“It’s maptastic! ”

20. And from users/ reviewers?
• “…confidence to go further
afield.”
• “Silent”
• “…I love the maps, a great idea,
easy to stuff in a bag or pocket,
light and indestructible.”
• “…it has so many uses I’d take
one with me as well as a GPS”
www.splashmaps.net/blog/ to read all case
studies

21. Making a Splash

22. ADVANCING - WITH YOU?

23. Growing geographical spread
Many thanks to www.rowmaps.com – Barry Cornelius

24. Australia - Geonext
USA - Yosemite
Africa – World Bank
Germany
Italy
SplashMaps goes international

25. Increasing personalisation &
convergence
Maps for the #REALoutdoors

26. Our workflow
www.splashmaps.co.uk

27. Recognising the huge value of
Cartography
• Guest Cartographer:
– Opportunity to design commercial maps
– Get your map free
– Market Feedback on your design
– SplashMaps gain insights as they retail
– Cartographers get Kudos
• Announced today, and for you.
– Early 2014
– SLD’s to apply to SplashMaps integrated data

28. Conclusions
• SplashMaps is Navigation for the REAL
outdoors
• Designed from strong insights
• Tested and retailing as a whole new
concept
• Community growing –contributors of data,
skills, support, spec. and funds
• Advancing – With you?

29. Contacts
david@splashmaps.net
doverton@dbyhundred.co.uk
@splashmaps
@dbyhundred
Facebook: /SplashMaps
www.splashmaps.net
www.dbyhundred.co.uk